Mobile security outbreak left hand inverted right 0 and game?

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In the mobile internet era, the major internet giants on the one hand to adhere to the PC security market, while at the same time to increase investment to the mobile security market diversion, "have to move the Internet" can finally really get the world?

With the popularity of smartphones, almost every person has a smartphone, or even two, three or more. It is precisely because of the limitations of the traditional PC security space that the convenience of security at anytime and anywhere breeds new huge market demand. Today, the size of the use of mobile phone security users is growing rapidly in unprecedented situations.

There is no doubt that mobile security has become the major Internet companies compete for the important flow of the entrance. Internet giants, including Tencent, Baidu, 360 and so on, have launched a new round of horse-racing in the mobile-security market, using mobile security, mobile browsers, cell phone guards and PC security to guide the safety of the mobile side.

However, behind the boom in the mobile security market, there is a certain crisis. Throughout Tencent, Baidu, 360 and other mobile security, most of the face of the PC to the mobile end of simple diversion, the same UI design, technical lack of continuous innovation capacity and other difficulties. In the final analysis, the lack of mobile security innovation ability, is still in the early growth of mobile security faced with the development of shackles.

At present, only Tencent, Baidu and 360 vigorously launch independent mobile security app in several mobile security apps. However, in the increasingly homogeneous competition, who can truly achieve more innovation, technological innovation to drive product innovation, forming their own core competitiveness and differentiation advantages, this should be every Internet enterprise should be cautious and thinking.

Compared with Tencent, 360, Baidu Mobile Security is an Up-and-comer. Since the official launch, Baidu Mobile security technology innovation as a driving force, break the conventional mobile security product form, in a short period of time, has introduced a number of innovative features.

However, really let the outside world see Baidu in the field of mobile security innovation and determination, through accurate capture of users and market demand, Baidu Mobile security has formed a content security as the core, with more innovative features of the "one-wing" development strategy, rapid response mechanism and research and development process to allow Baidu Mobile security in the daily homogeneity of competition, To cast the core competitive advantage.

"The wireless security market is like the new continent that has just been discovered, which wants to get the biggest territory." "There are people in the industry who describe the current wireless security market.

For Tencent, Baidu, 360 and several other big internet giants, although some people with PC-side security advantages, in the mobile security occupy the first false, but in this race, in the future, who will win the final victory is still difficult to distinguish.

From the industry pattern, 360 in the PC-side security market share is declining, this flow from the left hand inverted right side of the situation, it is bound to eventually stay in a balance point. Coupled with its survival of the 19803.html ">XP system has been old, two factors are a great test." Tencent and Baidu, with the help of mobile phone assistants, mobile browsers and other channels, has now become the rapid growth of mobile phone security users, important mobile security double male.

Ultimately, who can start from the user experience, through the technology innovation closely fits the user demand, grasps the user security to move toward the mobile end the trend, unceasingly promotes the mobile security product and the Information retrieval form evolution, can win the user, does not let the mobile market growth, becomes a left hand inverted right hand 0 and the game.