Mobile social games attract capital chasing

In contrast to Zynga's market capitalisation and the size of the US mobile internet, China will also be expected to emerge from the tens of billions of dollars of mobile social gaming companies, US market research firm Gartner, according to the 2010 market size of mobile gaming, based on mobile apps, is about $4 billion trillion, It is expected to soar to $27 billion by 2013.　　Recently, the Chinese group of friends to the market, announced the spending of 200 million yuan, push the rice network into mobile social games. Mi Network is a domestic mobile social game leading enterprises, similar to Japan's Gree, Dena Company, both the development of their own mobile games also operate mobile gaming platform, has launched a continuous chicken run, aviation commanders, rafting bottles and other mobile social games and support crazy birds, plants vs Zombies,　　Candy Monsters and other popular games operating platform. In 1991, the number of viewers in daytime TV dramas reached 6.5 million, compared with 1.3 million in 2009, according to Nielsen's research data. The market expects the number of viewers in daytime TV dramas to fall below 1 million in 2010.　　Analysis agency Flurry's analysis argues that daytime TV viewers ' dramatic decline was due to the fact that cell phone games and social games directly caused the closure of soap opera viewers. Changes in consumer habits have spawned a huge industry. According to Gartner, the market for mobile apps in 2010 is about $4 billion trillion and is expected to soar to $27 billion by 2013.　　Futuresource, a market-research firm, directly predicts that the 2014 mobile gaming market will have revenues of $10 billion trillion. The huge market prospect attracts the frantic chase of capital. 2010 Overall Western Game market financing total of 1.05 billion U.S. dollars, most of them to the mobile social games and related fields.　　Only the Zynga company has melted 150 million dollars from SoftBank, Japan. According to the Ministry of data disclosure, the first quarter of 2011, China Mobile internet size reached 6.44 billion yuan, the chain growth of 23%.　　By 2012, China's mobile gaming market will reach $1.6 billion trillion.　　In this regard, Mi Network general manager Xunzhijiang that mobile social games based on handsets, tablets, GPS and other handheld terminals will usher in a blowout period in the next three years. Xunzhijiang that China Mobile's social games will be the gold mine to be mined in the next decade of mobile Internet development.　　By comparing Zynga's market capitalisation with the size of the US mobile internet, China will also have a chance to have tens of billions of dollars of mobile gaming companies. Mi Network games are also welcomed by handset hardware manufacturers. Mi Network has recently reached a deep cooperation with OPPO mobile phone.　　Oppo handset's related person thinks, the handset development trend is the terminal adds the application, the outstanding third party application can promote the terminal sale, simultaneously the hardware performance promotion is also the general trend. According to Xunzhijiang, the current rice travel network will also be developed for the domestic social game platform game. Meanwhile, its own riceThe gaming social platform is open to all third party developers and has designed multiple collaborative models to encourage third-party developers to develop.　　The identity of the Mi network will be the developers and operators of mobile social games. The new direction of public information display, following the April Jingdong Mall to obtain 1.5 billion U.S. dollars in the third round of financing. For the next two months, the internet industry did not have a large amount of financing. There is no new big financing in the mobile gaming world, despite the skepticism that the papaya movement, which claims to have won 18 million dollars at the end of April.　　What's even more bizarre is that the company stopped developing games and only SNS when it claimed to have venture capital as a core technology.　　In fact, in the secondary market, the impact of declining valuations, the country's leading venture investment Enterprise Oriental Chairman Chen has already expressed the same point of view.　　Guo Jin Investment Chairman Lin Jiaxi that, in addition to a clear profit model to create a stable cash flow, mobile social gaming platform advantage, once accumulated to a certain size of the user base will be able to obtain explosive growth is the most important reason to attract foreign investment. China Friendship Group plans to spend 200 million RMB in three years, pushing the rice network into mobile social games.　　The Chinese friendship Group's cherished network is China's biggest love and marriage website, while another company whispers the network is China's largest mobile LBS location service provider. In response, Lisong, chairman of China Friendship Group, said that he was very optimistic about the prospects of mobile social gaming, and the group plans to make the rice network the largest mobile gaming company in the country within three years, and will continue to make additional investments according to development needs. This is the latest public information display of the domestic transfer game area of the big moves, the industry is also interpreted as the mobile social gaming industry investment in the new direction.