Mobile social marketing service provider clicks get 25 million financing

Recently, the reporter learned from WeChat third-party developers dot-point was informed that it will up Venture's AI Yun Fund and Zhangjiang Hi-Tech Hao Cheng Fund set to increase financing of 25 million yuan, becoming the largest total financing WeChat third-party development service providers.

Founded in 2007, Shanghai Dottek Information Technology Co., Ltd., referred to as "Little Dot", is a mobile social marketing service provider. In 2012, Shanghai Dottek Information Technology Co., Ltd. became one of the first five new three-board listed companies in Shanghai. Earlier bit of customer service to enterprise messaging marketing business-based, last year to adjust the business, 90% of the business from the WeChat platform.

Little CEO CEO Huang Meng told reporters that the proceeds of this private placement will be mainly used for corporate social marketing mobile marketing platform for the development and marketing, the most important thing is to strengthen the development of the industry version.

It is understood that WeChat third party service providers more than a thousand, WeChat itself also launched in the public platform, "WeChat store", multi-customer service and other basic service functions, and soon WeChat corporate number will be on the line, then WeChat third-party service providers will compete More intense. Industry sources said that if we can not provide targeted services according to industry needs, digging customer needs, will soon be eliminated.