Mobile social network users more than billion male majority

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The penetration rate of mobile social networking sites grew faster in 2010, reaching 36.6%, with a user size of 111 million, according to a report on the application of social networking sites for Chinese internet users published in 2010.

The sex ratio of mobile social networking site users is 60.5:39.5, compared with fixed network social networking site users overall, mobile social networking site users of a slightly higher percentage of the male population. Among users of mobile social networking sites, people under the age of 30 accounted for 81.4%. Mobile social networking sites are much younger than users of fixed-network social networking sites.

Mobile social networking site users, junior high school and below the number of users accounted for 27.5%, compared to fixed network social networking site users in general, the percentage of users of this degree is 13.7%; High school, college, university degree or above, the number of users accounted for 37.6%, 15.6%, 19.2%, Compared with fixed-network social networking site users in the overall ratio of 1.9, 3.8, 7.8 respectively percentage.

Among users of mobile social networking sites, students account for more than 43.7%, compared with fixed-network social networking site users overall high school students accounted for 6.2%; In addition to students, corporate staff, professional and technical personnel accounted for more than the overall level of social networking site users.