Mobile social platforms to be profitable? The game is the key

In 2014, the Global Hand tour market size of 25 billion U.S. dollars, mobile game players up to 1.5 billion, and the entire Chinese game industry total production and operating income also reached 152 billion yuan, compared to 2013 123 billion yuan to increase 29 billion yuan. After a successful listing of one game company, the value of gaming industry has been dug up under the mobile Internet.

Game as the whole internet is one of the main mode of transformation, has been listed on the Internet enterprises are important channels of change. Tencent, Baidu, NetEase, 360 and other Internet listed companies to maintain the share price, it is inseparable from their vigorous development of the game business, it is no exaggeration to say that the game has promoted the Chinese Internet.

According to the data of the third party research organization, 2013 Chinese hand travel market size is 13.9 billion, it is expected to reach 52.8 billion in 2017, the 2013-2017 Composite annual growth rate of 39.6%, and the 2013 mobile marketing market size of 13.4 billion, It is estimated that 2017 can reach 110.8 million, with a composite annual growth rate of 69.6% in 2013-2017. In the rapid development of mobile Internet, the number of intelligent equipment in China Mobile has also greatly promoted the development of Chinese hand travel market.

In the third quarter of 2014, Tencent Mobile gaming revenue reached 2.6 billion yuan, Tencent has become the largest hand tourism development forces. In the final analysis, Tencent is able to gain advantage, or it has a micro-letter and hand Q two major mobile game distribution platform. And as the domestic social field after Tencent's second largest, no doubt also has considerable potential.

Private vs. open, micro-faith and the two crossroads of the Stranger

Micro-letter as a social product based on contacts, games and electrical quotient is just a micro-letter formed an acquaintance social platform after the formation of additional services, is to improve the social experience and derived. The most important thing about an acquaintance's social product is to maintain a social relationship with existing acquaintances.

In the process of socializing with acquaintances, privacy is the characteristic of social channels such as telephone and SMS, and micro-letter is no exception. Micro-letter began to open up the game business, micro-credit game is also in the form of private development, he will make full use of acquaintances of the heavy social value, but also fully invoke the micro-letter social resources and friends of social functions such as the circle.

When users recommend a game to their social friends to attract friends and play the chance, because the interests of acquaintances have a common place, the trust between acquaintances is more intense than the average stranger, the depth of social value in the micro-letter with a large acquaintance of social users, Can make the micro-letter in the privacy of the development of a very obvious advantage. This allows Tencent to recommend mild social games, through the viral social communication chain, can always be easily achieved success. But when it comes to serious games that need to be recommended consistently, the chain of micro-trust is often a bit powerless.

By contrast, the biggest advantage of the stranger dating market is to help users show themselves on social platforms and meet more friends. Just as otaku whether in the Internet has appeared, if not out of the home are difficult to really expand their network of people in general, based on the social nature of strangers naturally portable with the need to open the gene. Although there is no acquaintance social rapid formation of the user scale advantages, but social interaction can be said to be the most basic human needs, games, music, entertainment and other ordinary lifestyles, also have social functions.

Under such circumstances, the open development of the MO is actually able to arouse people's desire to display themselves well, to perfect social communication with freshness, to gather more strangers and to become friends with the media of games. Mo Mo is to use these rich social way to expand social relations, use game to promote social development, its interest in bar, group set up the interest social distribution advantage, is the game open development advantage. The success of the heavy game, not only need the force of the channel to push, more is the need for the formation of the game community culture, the various groups of the street, Mo Mo will be a lot of social properties of the platform into the game, such as through the LBS function to find a nearby player team, to provide the official game, game groups, etc. to the players to exchange discussions. The open gene naturally cultivates the soil for heavy games.

Games can promote social

From the present, whether it is a stranger social or the Mo, are still in a vibrant time. Social products have a variety of commercial possibilities, why the game can be with the member revenue as the current main revenue business, the game business to the MO so important reason is? This is mainly because games can promote social development.

As far as the game itself is concerned, micro-letters provide you with friends who are playing, friends ranked, social elements in the promotion of game activity, but also to the product itself to bring vitality. This kind of truth is equally suitable for the MO, the open platform environment, can generate a steady stream of self generated flow, in the drive Mo, Game Group active degree of time, also let Mo, Game Group and the game products together, effectively promote the communication between users, enhance user stickiness and loyalty, promote the social development of the MO, This is the Mo Mo game for the MO is huge help.

In addition, the current situation in which strangers socialize with the younger generation, young users are high frequency gamers. The game is more focused on young users of the means, can be driven by the game to stimulate the community of the social development of the street, this is the game to the Mo Mo brought great help.

Mo mo Game Imagination space big weight self research heavy operation is the development direction

The micro-credit game and the Mo game represent two different forms of the game of social products, and the advantage of the gaming business of the strangers ' social intercourse is not significantly lower than that of acquaintances.

Not long ago, "Legend of the Sword" This new generation card game of the industry Black Horse and representative of the success of the transformation of the manufacturers of the "Tianlong eight 3D" have been announced with the MO to cooperate. This means embarking on a tour of the market began to enter an era of high quality flow and user desire, that is, these phenomenon-level game industry needs to obtain traffic through various channels. On the other hand, there is no doubt that the potential of the second largest social platform for mobile games distribution has been recognized by the market.

With the hand tour industry competition intensified, high-quality content and advantages of IP to become an excellent hand tour of the natural weapon. Mo need to strengthen in the future in the study of the game or advantage of IP game investment, and in the stranger social and games in the combination of continuous innovation, so that the game itself in the field of content more advantages. And as a distribution channel, the establishment of the Mo Mo is not long indeed, with a steady pace to enhance operational capacity, to provide more customized, refined products is the future can be the direction of efforts.