Mobile Special Interactive Link "O2O actual combat"

August 28-29th, the revamping annual meeting in 2014 was successfully held in Beijing Kun Tai Hotel, during the two-day conference, the first day was three special sessions of mobile, channel and brand, the main venue was the next day. The theme of this annual meeting is "broken", that is, "broken, break, break", the aim is to break the plight of the traditional electric business thinking limitations, set up new ideas. Dedicated to create a platform for innovation in the electric business industry, from a professional perspective for the electrical business colleagues to solve the entrepreneurial process encountered in the most practical problems.

In 28th Mobile Special Interactive link "o2o actual combat", Yutenming Technology CEO Fu Dequan presided over, guests have haha carpool CEO Li Hua, Aunt Help CEO Wan Yong, Easy to Amoy CEO Zhang, E bag Wash CEO Lu Wenyong. Together, they discussed some problems and solutions in the O2O combat.

The following is a live transcript of the interactive link:

Moderator: Next to our second interactive link this afternoon, please Fu Dequan, Li Hua, Wan Yong, Zhang, Lu Wenyong.

Fu Dequan: About O2O Things, these years use not to, about the pudding boss also can not open a micro-letter, now when it comes to the Internet, when it comes to the O2O, as if only in the micro-letter to achieve the same feeling, this is not very right phenomenon. The first is Haha carpool CEO, introduce haha carpool investment and projects.

Li Hua: 3 years ago I made a company called Car products, also with many entrepreneurs here, do the electronic goods car, then mainly sell car supplies and accessories, but unfortunately we last year to the project card off, last year we fully do haha carpool, haha carpool is mainly private car with the owner of a prepaid, Comments and so on all the trading system, from January to March 20th, to the recent release of the 3.0 version, about 600,000 yuan cost, about tens of millions of of the user, is still very small, currently in Beijing.

Wan Yong: Hello everyone, Aunt Help is also just finished birthday, at present, mainly in Beijing, Shanghai, Chengdu, three cities to start work. Aunt help mainly to help lazy people to solve life problems, we also want to become a family life must help you solve domestic chores, washing clothes, sweeping. You can find the closest, most reliable family service around.

Zhang: Our company is just near 3 years old, 3 years, 2011 began to do a lot of attempts, in the catering industry, we started from the first year of the main focus on the business, then from the takeaway market cut, many restaurants we started the service, many high-end restaurants, many do not have the ability to distribute, we also set up distribution services , some restaurants have their own standardized distribution system. There are a number of restaurants that have a lot of reservation requirements and a reservation service on the site. The second year saw some changes in the market. Many restaurants, large chain lock catering enterprises See the tide of Internet catering, catering O2O, the past 10 years, the public comment on the beginning, are from the line to the line. Many catering enterprises own millions of, tens of millions of of the annual traffic. If you put the line to the line down can go my brand, can become an internet company. Looking for some early customers, seabed fishing, yellow Tai chi, may be from the first day of establishment to do chain lock enterprise, that time we launched in addition to easy to Amoy food, but also launched a distribution team, Isi sent. The depth of the information needs of the restaurant, specializing in business-to-business business, called Poly Network customers, to solve the line under the problem, we also with a lot of enterprises through the electrical business system, mobile official website, APP.

Fu Dequan: Do you offer marketing or basic services?

Zhang: We include system construction, and later marketing operations, equivalent to the operation of the solution, but also we are now the main work of the company.

Lu Wenyong: Our first product is Rongchang e bag wash, through the app can be door-to-door laundry, why have such a product? is because the washing is itself very troublesome, now laundry to shop laundry is very troublesome, we comply with the public opinion products, change people's life, can really do the laundry well.

Laundry currently launched the first product, more interesting, 99 yuan a bag, the traditional offline shop to price, a bag of clothes need more than 100 kinds of prices, handover more cumbersome, we really make the Internet products, not internet marketing. So we really put the product single, the price single, service simplification, really let everyone stay at home to enjoy very good washing clothes. Now also offers to wash shoes, luxuries, home textiles and so on, we do family butler. Some time ago we also tried to do air conditioning cleaning, we have done something clean related to try to effect very good.

We look forward to the future through the Rongchang e bag can solve the family a series of family issues, the desire to pass a single product to the common people, the user's consumption is lower, can enjoy more.

Fu Dequan: In 2012, I began to study O2O, and cooperation to build a O2O model, UnionPay card payment of things, this November may be transferred to the motherboard listing, I think there is space to explore, in the process of ground promotion, the project framework process, a lot of confusion can not open, here to large data companies, Again to see the United States, the various modes of O2O form. Then I wanted to understand it.

Today is your home, I would like to ask you to use a sentence to say what is called O2O?

Li Hua: I understand the carpool this thing, if originally with the society is very close to the thing, I think we pay attention to two indicators, one is safe, one is fast. Fast is more efficient, safety is whether the driver or passengers, whether it is a community, or a nearby place, you spell a reliable car, spell a reliable driver.

Zhang: Whether it is to take a O2O, the final O2O is a name, the future is O&o, so O2O is a transitional period of products. This is the first question. Simply call it the word.

Fu Dequan: The essence of O2O's core and theoretical problems seem to have so far no grasp, just especially heard about the Yi Tao food in the said line there are hundreds of thousands of users, from the line to the line up, so there is no need for 2 (to), I think take a paper down, and later because customer management to generate CRM, now there is a problem, We have a traditional enterprise CRM to move the internet is called O2O. At present in the market O2O closed-loop, very successful first is a quick taxi, a joint effort, we look down to see if there are operators, a sentence to say clearly.

Lu Wenyong: My understanding of the O2O is the Internet method to solve some of the problems of daily life patterns, change people's daily life, not virtual life.

Fu Dequan: E-bag washing does not need networking, you just put the shop enough to lay, good. Online can not bring you a lot of users, a lot of things. You will be able to welcome people to the store family.

Lu Wenyong: For example, we have more than 1300 large communities in Beijing before, and we can have 20,000 ~3 laundries. To open a regular large laundry is 600,000 to 1 million, the other 1000 people need 1000 stores, may need 200 people will be able to cover more than 1000 districts in Beijing, the equivalent of I opened 11,000 laundries in Beijing, I may spend tens of millions of, or even less. It can reach 20 minutes and within 30 minutes.

Fu Dequan: You 991 bags, together the cost is high? How big is 99?

Lu Wenyong: 99 Yuan, 20 pieces of clothing.

Fu Dequan: If I hadn't saved 20 pieces of my shirt for you to wash.

Lu Wenyong: It can be priced in one piece.

Fu Dequan: I can't get a suit from the east to the west, we can't have this tradition.

Lu Wenyong: So I have just said that from the home to get clothes to the laundry are violated, we are providing half an hour door-to-door service, it solves the problem of the life radius you just mentioned.

Fu Dequan: Although the American community has that kind of laundry, just press a button and take the clothes away.

Lu Wenyong: People will be more and more lazy, we serve the people belong to life is not bad, they are rich have no time, they are willing to spend money to solve the problem of time. Gradually people's living standard is getting better and more, China's middle class is more and more, in Hong Kong actually every week has a lot of times washing.

Fu Dequan: What I want to ask is, how do you build O2O mode with e-bag washing?

Lu Wenyong: Our model solves the problem of handover and inventory in the store. You need to divide the class into a traditional store and sign a list. We now a method, we put a bag into the future, our delivery staff is not open to see, after splitting, we will have the entire system monitoring the entire process.

Fu Dequan: Where do you get customers?

Lu Wenyong: Now the user promotion relies on the new media marketing, our word of mouth spreads, the real brand advertisement rarely does, we feel the service this matter, must catch the service essence. The first thing to do is micro-credit marketing, including our microblog, and now Weibo is a little weaker.

Fu Dequan: You now have a laundry spot in Changping district of Beijing, how accurate do you give this point with clothes, or concentrate to the central laundry square to do?

Lu Wenyong: We have a cooperative laundry to solve clothes, we are door-to-door pick-up, a place can cover a region.

Fu Dequan: How much is your micro-letter account?

Lu Wenyong: More than 80%, less than close to 1000 single bar.

Wan Yong: We do is the family O2O, can let the user quickly enjoy the Professional level service.

Fu Dequan: You tell me how you take orders?

Wan Yong: We are currently mainly through word-of-mouth dissemination, we are currently in many sites do not do a lot of advertising. Because each service is your accumulation of word-of-mouth process.

Fu Dequan: I understand is not so, I have a lot of very good housekeeping workers, cleaning aunts, month sister-in-law and so on. What's the difference between having a regular job in his family or being like an hourly, monthly, package year?

Wan Yong: Tradition is the store, our quality aunt gathered to the platform, when you need services we will match to you from the nearest, most reliable, finally can choose you feel good aunt, such as birthplace, looks.

Fu Dequan: Is it broken or fragmented?

Wan Yong: There are bags broken, there are scattered.

Fu Dequan: How much is the online day order now?

Wan Yong: 1200 single.

Fu Dequan: That is to say, you O2O construction does not play a role in pushing it? For example, Beijing 20 million people, families also have 8 million to 10 million of the family, you 1000 and 800 contrast, is not the contrast is very that, if every day around 150,000 orders, I think your o2o on the right. Your O2O model is not a big boost to your business.

Wan Yong: I think it means a lot, he's in great demand, but there are really few good aunts at the moment.

Fu Dequan: 58 The same city is not a O2O, I go to 58 to find more convenient than this city.

Wan Yong: His aunt is not good quality do not know, the first to provide a list of domestic companies, is now a homeowner strategy, and our aunt help similar to the way we may be more focused.

Fu Dequan: You can't say that because my aunt is a little cheaper, you can't overturn it.

Wan Yong: I can overturn 58 of the same city a small channel, because 58 too big.

Fu Dequan: O2O must be a better channel than the Yellow pages, why say now the taxi is very ferocious, the front may say add money also willing to take a taxi, hit to the end in the roadside to stop the car more trouble, really put the taxi company, unscientific form of failure is very powerful, like you that with others eaves down to get, How does your aunt Help to get the Yellow Pages mode up, what is your advantage?

Wan Yong: First I think it is impossible to standardize as a child, because there is no money, we set up a system through financing, there may be a small roadside washing shop, there is no professional company, can be built. can help home clean up, the second is your service attitude.

Fu Dequan: This attitude and your aunt help the platform does not have the slightest relation, if this aunt to help find the person, you this very good, I will call you directly next time, it is not related to your aunt help?

Wan Yong: The situation is there, only through our way to ease, such as our insurance, through the insurance with customers.

Fu Dequan: Has aunt helped to melt the capital?

Wan Yong: We passed a round, in the B round.

Fu Dequan: Your Future urban life in the domestic service point is very big point, O2O must be than the existing B2B,C2C,B2C. You see three families are very anxious, in the redeployment, they are also very anxious, they can not find O2O exactly how to play the law. See the public comment on one, we entrepreneurs still do not come up with a more close than they, more powerful mode to, I think we really want to back to the PC era, sued the PC how to do it.

Li Hua: Listen for a while, I am in the entrepreneurial time, I basically never thought of what is called O2O, because I used to do 6 years of company, if you follow the concept of pure translation, you need to understand very difficult. I think I have just passed three-bit communication, whether it is easy to Amoy food, to do housework, washing clothes, I think can use two words, may be very easy to understand, Ok2ok. But if you want to be malleable, it's not easy to understand. On the line what is OK, you line of products, refused the flow, rejected the user, comments on the system must be very complete. The second OK, offline OK, just now we have talked a lot, your service quality how to guarantee. Including how you find a quick store, if your aunt keeps up with each other. I think the online system, we must reverse control of him, I think we are the first to do haha carpool, how he is through the payment system to respond to the offline system, you O2O just a line on the line, is not to solve the reality.

Fu Dequan: Haha carpool There is a walking information, the relevant departments have submitted documents, can not use the profits of private cars.

Li Hua: I'm telling you, around December 30 last year, it's called encouraging the synthesis of a minibus, and for the first time it was recognized by a local department in the Chinese government to share the postage, including the sharing of tolls. The recent provisions of what is the concept, refers to the current commercial car platform, and its most important content is the individual vehicle is not the actual rental vehicle, only linked in the rental vehicle is illegal.

Fu Dequan: Whether they brokered the law, we are the Internet and new technology always live in a cockroach posture. The Internet from the early 97, 98 began to officially enter the industry has been suppressed, is that everyone openly can not say things, now grow up to the present state is very serious. Do not underestimate the blow that the department has given you. The second unfortunate news, not long ago, Chongqing City was lost, Nanjing University students returned to the city was lost. Carpool problem has become a fatal problem, out of such a problem, is only a case, in the country so a hype, on the carpool market is a story, how to ensure that my car is not pirate, how do you solve?

Li Hua: Recently a series of so many things, even CCTV news channel to interview us, how to think about carpool things, we started to set up a must pay system to control the current service behavior. The second is to require a safe and efficient carpool family, the first problem to solve the security problem, there are four key points to solve the security problem. The first car owners are strictly certified, that is, the first license plate number, engine identification code.

Fu Dequan: Some local certification is not control, I also give you certification, you want what policy I have given you, I pulled to the hold.

Li Hua: Can you handle the problem? So reporters must be interviewed, next time must take the camera, can not listen to the text reporter out of context. The first to remember the license plate number, engine identification code, we have to communicate with the Authority will be strictly legal. What is the second weight? Through the payment system, passengers in my system to book the driver's money is entrusted to our supervision, service on the bus, will be deducted money to the driver, which belongs to Alipay trading system.

Fu Dequan: I get in the car pull you 50 dollars, the result found that you receive bracelets, gold bracelets, big gold chain, want to masturbate that, you that 50 money at all did not pry power, the college students killed, is to buy lottery money on the Lost, you say how to do?

Li Hua: The third haha carpool is the first company with a number of major insurance companies directly, we are now the strategic partner is China Life, passengers ride the driver of the vehicle is to inherit Chinese insurance, if passengers take a taxi out of the problem will pay 200,000.

Fu Dequan: Do you know why the insurance company is so low? Because the insurance company is not reliable. Do you know why the insurance company's contract limit for this business is 200,000, because there is a huge risk?

Li Hua: We've been operating for almost 4-5 months, so there's no traffic accident.

Fu Dequan: The problem is that there are together haha planted.

Li Hua: This is the existence of an insurance company. There is no car-pooling insurance in China, we are promoting the development of the industry.

Fu Dequan: As long as exist together, no matter the insurance company compensates, just like Sanlu, this matter is not finished. Is there any other protection?

Li Hua: The fourth one is the comment system, passengers to finish the car, can be evaluated, he drove the speed is not often take the fork, often inclusions, I believe that Aunt gangs often comment on the star, the above will have a recommended logo, which we have done a lot of related technology, for Beijing Green travel contribution how much, we have to do a ranking, Equivalent to a set of points or a credit ratio.

Fu Dequan: All today is I ask live, why drop a taxi does not exist this problem?

Li Hua: I would also like to respond to this question, investors are also asking me this question. I think first of all, morning and evening two peak, we think of a problem why a taxi is difficult? In fact, it is difficult to have phased, I believe that 10 o'clock, I believe you in the roadside taxi more difficult, 6 o'clock in the afternoon taxi more difficult, I believe that a taxi in 2 o'clock in the afternoon is not difficult. BEIJING, the entire taxi only 70,000, Beijing motor Vehicles 45 million, Beijing travel times are 20 million people, 70,000 to solve so many car dealers, in the morning and evening rush hour taxi is not hit, is to solve the peak of the morning and evening can not hit the car problem.

Fu Dequan: O2O If there is a problem from one-way infrastructure, always solve the problem.

Isi What's the difference between you and CRM?

Zhang: CRM has the essential difference, many internet companies, Baidu, Ali, Tencent or not, have no food and beverage solution is very good, reviews also did not get very good. A lot of food and beverage stores 40 million yuan, you have to put them not a complete information.

Fu Dequan: First of all, your business structure, the line is not so much, the line a lot, your conclusion to the line of people to pull the line, for the data, is to pull the line up to the line.

Zhang: I need to trade the closed loop, if the driver does not install the app, my software is useless.

Fu Dequan: You put your record is the member file later called CRM, I would like to ask you to do this thing and CRM what is the difference?

Zhang: Catering must first solve the problem from offline to online, which is an infrastructure problem.

Fu Dequan: Now the infrastructure is like this, the catering company has a very reliable chef made a very good meal, so that the solution?

Zhang: Catering is a very complex model, he has 9 different ways to communicate with the user and trading methods, takeout, booking, ordering, group purchase, coupons, members and so on, this is the starting point for the start-up companies, to do a good job, the need for goods to match.

Fu Dequan: You say the hotel queues phenomenon, how to solve?

Zhang: Line usually to the shop to row, the first can be through the phone number, using mobile phone app, micro-site, can be built into a variety of micro-blog, micro-letter inside.

Fu Dequan: May I ask all of you to download a restaurant to your mobile phone for a meal? So many people have only about one-seventh people raise their hands, and one-seventh of them have 90% who tell lies. If you can't solve this problem, we won't download the app to the phone because we have to go to a restaurant. How to solve the problem of queuing.

Zhang: Not every restaurant has the app, but every restaurant has the ability to implant this function to complete the landing.

Fu Dequan: First of all, how do I solve the queuing problem? You have no way to solve this problem, we often say, entrepreneurs often fall into a misunderstanding, some misunderstanding is what, you see the line, this is not an opportunity, no is not, certainly not, there are traditional very characteristic pattern.

Zhang: We have just made a service to the big Yue City, there are many restaurants in Yue City, you open the mobile phone can see which restaurant more people, need to line up, you can phone a number, a quick point will remind you.

Fu Dequan: You say you think the second state.

Zhang: To help O2O complete a capital construction, no matter who promotion, let the restaurant armed, can deal with any trend of the Internet, whether it is Baidu to find me, Ali find me, I know how to cooperate with, to transport to the restaurant, to have value.

Fu Dequan: Traffic Restaurant is the need for data monopoly, you send how many single, how many people, I put the money to you, no open to customers.

Which of the following brothers can express what is O2O in a word?

Question six: O2O three, O is a seller, another o is the buyer, 2 is the information link side. So this Trinity becomes O2O's industrial chain. Because the O2O model will eventually subvert the things of these platforms. That's because everyone needs to find the best cost-effective product service.

O2O said to me, the buyer added the link to the seller. We are now the best sellers and buyers who most want to find this product, now due to asymmetric information.

Fu Dequan: Who said clearly that the O2O Award 3000 dollars diamond ring it.

Question seven: I think O2O is the same as mobile phone situation, is to make the Internet closer to people. Let us live more dependent on the Internet, there is no specific model, is a concept.

Fu Dequan: Why do I correct this aspect, because with many guests talked about the day, the private communication, I consulted with a lot of people what is O2O, no one made it clear, there is no sentence to speak clearly.

Question eight: I am a layman, I am a media, I hear experts Montana speech, I O2O have a word to understand, I think O2O is a mobile phone or some online form to improve the marketing efficiency of a merchant model.

Question nine: I feel like this, offline line with the way to solve the problem offline, using offline resources to broaden the online channels, the two sides to achieve a favorable combination of the two sides to play the advantages of combining.

Question Ten: The traditional human social network is expressed in the current network society. Ancient society was not this, now there is.

Question 11: I think the offline words also have its benefits, online also its benefits.

Question 12: I think it is a way to connect all the points and requirements that are not connected by internet thinking.

Fu Dequan: Using wireless Internet technology to solve the problem of service quality and efficiency in limited physical space what is this business logic called O2O,O2O? is a highly efficient information technology that drives the emergence of large data interactions in the context of a business communication.

Thank you haha car carpool Li, Aunt help Wan Yong, easy to Amoy Zhang, e-Bag wash Lu Wenyong, thank you very much for your wonderful speech.