Mobile strategic transformation Business Data flow: cloud business at the end of the year

The rapid growth of the mobile internet industry is making a huge impact on the traditional telecom industry, and the industry even sees it as another "industrial revolution".

Faced with the pressure of explosive growth of data traffic, how should telecom operators do well in data traffic management? How to deal with the substitution of Internet service? How to maintain the value of the communication industry?

The answer given by China Mobile's chairman, XI, is "16-word strategy": Intelligent pipeline, open platform, characteristic business, friendly interface.

The industrial pattern has changed

"Today, the ICT industry is going through a subversive revolution. "In the course of this revolution, the use of smart terminals and cloud computing is speeding up the integration of it and CT and promoting the rapid development of mobile Internet," Xi at the sixth session of the International Symposium on mobile Internet.

This change is very direct to the promotion of industrial development--the mobile internet has been creating new industrial forms, information services, mobile social, digital publishing, mobile commerce and other new industries began to develop, telecommunications services and Internet services gradually towards integration.

According to relevant data, as of the end of June 2012, China's mobile phone users have reached 388 million households. With the increasing number of users, people's life, production has undergone a new change, the economy, society, culture has also been affected.

What does this series of changes and implications have for traditional telecoms operators? In Xi's view, the rapid development of mobile Internet is both an opportunity and a challenge for operators.

Xi that with new technologies, new areas, new services and new models, mobile internet users will continue to grow, application development and information services will also enter the stage of all-round development. In this context, wireless Internet services will increasingly become an important force for the growth of operators revenue, and to bring development opportunities for operators.

From the domestic three operators and the Ministry of Telecommunications Research Institute of related data shows that from the end of 2009 to the first half of 2012, the number of domestic 3G users, wireless internet traffic, intelligent terminal shipments accounted for the key indicators are continuing rapid growth, mobile Internet is becoming a new growth engine for domestic operators.

For China Mobile, for example, the revenue from SMS and voice-value-added services accounted for more than 50% of the company's 2009 data business. In the first half of 2012, wireless internet business revenue accounted for 38% of the revenue in its data business, ranked first, followed by applications and information services revenue, before the income accounted for the first short MMS business was reduced to third place.

The above data means that in the mobile internet era of high data traffic growth, the revenue of wireless Internet service, applications and information services will become an important part of the revenue of operators ' data business.

But it is unavoidable that global operators are facing tremendous pressure from the explosive growth of data traffic, while the Internet business has also exacerbated the pressure of the traditional mode of operation. In this case, how to do a good job of data traffic management, how to deal with the substitution of Internet services, how to maintain the value of the communications industry, the global operators are facing a common problem.

How operators respond

Xi that adapting to the direction of industrial change and the law of mobile Internet and speeding up the strategic transformation is the key to the traditional telecom operators in the new situation to seek change and achieve sustainable development.

It is understood that China's mobile industry changes in the road from 10 years ago the Mobile Dream Network model, to today's business base model. At present, the company has formed including entertainment, SNS, application stores, locations, electricity and other nearly 40 products of the nine base business platform, and in the various areas of the exploration.

The mobile internet wave has put forward a higher demand for the operators ' strategic transformation. Shenhong, deputy general manager of China Mobile data division, said with the increasing of mobile phone penetration rate, the growth of voice business is decreasing, the growth of short MMS business is slowing down, the market competition is becoming more and more intense. At the same time, the explosion of data traffic brings the network pressure, the rise of mobile internet application has exacerbated the risk that operators become "dumb pipes" The management model of traditional telecom operators is facing severe challenges.

Based on this, China Mobile in 2012 formally put forward the "construction of intelligent pipeline, set up an open platform, to create a unique business, to show the friendly interface," the overall strategy of mobile Internet development.

According to Shenhong, China Mobile has been through the mobile mm, flying letter, Wireless city three business entrance, to provide users with wireless music, mobile video, mobile games, cell phone reading, mobile newspaper, mobile phone animation, 12580 and other relatively rich digital content downloads, as well as location business, mobile payment, things networking and other functional business.

At the same time, China Mobile also plans to expand in the area of personal cloud services through the "cloud" business, in order to assemble business products in various fields.

"Users of the number, text messages, pictures, video, music and other information assets of the safe preservation and convenient management of the need for more and more strong, and operators in this field has a unique professional advantage." Shenhong revealed that China Mobile has launched a "cloud" business for users in early August this year, and plans to fully commercial before the end of this year.

According to China Mobile Research Institute Dean Huang, and Apple and other companies launched a similar business, China Mobile launched the "cloud" business can support Android, IOS, Windows Phone, Symbian and other operating systems, for all mobile internet users, and has the telecommunication level security management mechanism as well as the disaster-tolerant backup plan.

According to China's plan to move, "Choi Wan" business in the first phase will focus on the implementation of personal-oriented cloud storage services; The second phase will focus on promoting the cloud of their own business, for China Mobile base to export basic storage capacity, so that China Mobile business in the cloud unified display; The third phase will open the cloud storage infrastructure to third parties, Provide resources for cloud computing services in the industry.

(Responsible editor: The good of the Legacy)