Mobile strategy See results Facebook shares jumped nearly 30% in Thursday

Tencent Science and technology news Beijing time July 26, Facebook mobile strategy to see results, driving two quarters of revenue and net profit both exceed market expectations, affected by this, Facebook shares jumped nearly 30% in Thursday. Facebook's shares, which opened at $33.55, Rose 26.5%. All day high hit, the final Rose 29.61%, closed to 34.36 U.S. dollars, set a 52-week high, close to its IPO price of $38. In the second quarter ending June 30, the company's revenues were up 53% to $1.81 billion, according to a Facebook earnings release in Wednesday. Facebook's net profit for the second quarter was $333 million trillion, a turnround from a year earlier. Exceeded analysts ' previous expectations. 41% of Facebook's advertising revenue in the second quarter came from mobile advertising, up from 30% a year earlier. As more and more users begin to access Facebook via mobile devices, the company's co-founder and chief executive Mark Zuckerberg's strategy of giving priority to the development of mobile advertising has begun to take effect. "Investors are finally waiting for Facebook to explode," said Paul Sweeney, Bloomberg Industrial analyst Paul Svigny. I think among all the highlights of the data, investors are most delighted to see 41% of the company's advertising revenue from the mobile business. This data exceeds market expectations. EMarketer, a mobile-market research firm, expects Facebook to occupy a 13% per cent share of the global mobile advertising market this year, up from 5.4% last year. But even so, Facebook is ranked second in the global mobile ad market, still a big gap from Google, the number-one. EMarketer estimates that Google's share of the global mobile advertising market will reach 56% this year. David Ebersman, chief financial officer at Facebook, said, "The results of the second quarter show that our transition to the mobile business has David Ibbosman." All our investments in this business have been rewarded. "Facebook has been upgrading its mobile services, including upgrades to smartphone apps and new video features for photo sharing services," Instagram said. In the four months after Facebook's listing, the company's share price continued to slide as investors worried about the company's inability to focus on its mobile business as soon as possible. Facebook said the number of mobile subscribers in the second quarter rose 51% to 819 million. The total number of Facebook users was 1.15 billion, up from 1.11 billion a year earlier.