Mobile technology is the fifth wave of computer technology, changing the nature of software

Absrtact: "Mobile wave": How mobile Intelligent technology changes the world's mobile technology is the fifth wave of computer technology, it is changing the nature of software. If, once the software is solid, because you can only use at the table. So, mobile technology makes

"Mobile wave": How mobile Intelligent technology changes the world

Mobile technology is the fifth wave of computer technology, it is changing the nature of software.

If, once the software is "solid", because you can only use at the table. Mobile technology, then, lets software get out of bondage and become a ubiquitous "gas".

The book "Mobile Wave" starts from all areas of people's lives, introducing the technological wave that will eventually change business, industry and the economy as a whole. Both traditional media, recreational facilities, wallets, social networks, health care, education, and developing countries will usher in a new world in this mobile wave.

The author Michael Selles the Mobile intelligence technology as the "power" that once propelled the industrial revolution, because the technology will push the information revolution beyond the limits of traditional processing.

One of the key ideas in the book is that mobile technology will enable many companies to replace existing physical products and services with software. Software versions of products and services will have new capabilities beyond the original entity, and the manufacturing costs of these software products and services will be cheaper. The factory will cease to exist, the distribution network will no longer be required and the physical stores will disappear. Production costs will plummet.

The prosperity of software means that a large number of startups enter the traditional high barrier market, on the other hand, consumers will enjoy lower prices due to the reduction of intermediate cost, and more direct and personalized services.

The book "Mobile Wave" may not teach you how to make yourself richer in this wave for the entrepreneurs who are already in it. But it's a story from a historical perspective that makes you more convinced that choosing the mobile Internet as an entrepreneurial field must be right.

Here's the world of mobile technology that's about to change:

Computer: Evolution to mobile technology

• The five waves of computer technology are large computers, small computers, desktop computers, Internet PCs, mobile phones from honeycomb to BlackBerry, and the fifth wave of the book, the Mobile internet.

• As products and services are converted from entities to software, and the cost of software distribution is close to 0, a large number of services will be poured into China, especially in remote and impoverished areas. Important services, such as education, health care and information delivered through mobile software networks, will drive hundreds of millions of of Chinese into the middle class while driving wealth growth in other parts of the world.

• Mobile intelligence technology is useful in regions like India and Africa, which can leapfrog past capital-intensive infrastructure inputs into today's mobile-push world. In some areas, mobile terminals will be the real infrastructure that locals have seen for the first time, and their economies have benefited. Developed countries find themselves at a disadvantage because they must replace existing infrastructure and institutions before taking advantage of new mobile intelligence technologies.

• For all traditional companies accustomed to operating in the physical world, the challenge is to forget the laws of physics and "Think Like a software company".

Paper: Disappearing

• Taking the Finnish city of Oulu as an example, Oulu is 125 miles from the Arctic Circle and has 140,000 people. It is one of the "Life Labs" in Europe, and the whole city is experimenting with new technologies. They installed 1500 labels in buses, restaurants, stations and theatres in 2006. The public uses short-range wireless communication technology to select bus timetables and maps. They can get more detailed information by shaking their phones against the poster. At school, students touch labels to learn about schedules, assignments, canteen menus and daily notices. Close-range wireless communication technology makes access to information exceptionally easy, and the ultimate trend is the worldwide realization of electronic tagging.

• Classified ads used to be an important contributor to advertising revenue, but in 2000-2010, about 3/4 of recruitment ads disappeared. The reason is obvious. Craigslist is free in most cases, almost instantly updated, easy to use, highly concentrated, and widely accessible.

• The real decline in paper subscriptions began in 2005. Previously, newspaper subscriptions were about 1% less each year. In 2005 the decline reached 2%, 2007 reached 3%, and 2008 reached 4%. 2009-2010 years, 635 newspapers weekday newspaper subscriptions fell by 8.7%.

Entertainment: So Free

· The relationship between the game developer and the gamer is terminated at the time of purchase. You buy a monopoly game and you always have it. Today, however, the game itself is a loss, and profits come from applications: Barbie's business model. For every free gaming user, social gaming companies earn 14~20 dollars per player each year by selling virtual goods, and this "app purchase" is the main source of revenue for all games. So when the Deere company sold about 5 000 tractors a year in the real world, the happy farm sold 500, 000 cars a day in the virtual world.

• TV viewers are aging and shrinking, and by 2008 the average age of viewers is 50 years, so the target-18~49岁 industry has realised that television is over.

The audience turned to the Internet. 1948-2008 years, the three major television networks broadcast 1.5 million hours of programming. YouTube, the video site, has surpassed them for 6 months from December 2007 to May 2008.

Wallet: Smart money is coming

• Mobile Car key achievement of the hot Cloth card company. Founded in 2000, the Hot Cloth card company has more than 550 000 members in 2010, and it changed the car rental market. It disperses the pick-up location. Rented vehicles are parked at the roadside in major cities, not just in the parking lot, but a mobile application shows their exact location. You can pay the rent by the hour instead of by the day, which can save a lot of money.

• Cash is still prevalent in emerging markets. China's millions of people have 530 sales terminals and automatic teller machines, most of which are located in cities, while the United States has 10,000 sales terminals for each million-card machines and ATM machines. 750 million of China's rural population trades almost all in cash, with 83% per cent of Chinese transactions being paid in cash, compared with 21% in the US. This reliance on the real currency causes buyers to be hard to buy and retailers to sell. And it's not only in China, but in India, Indonesia, Brazil and Mexico, where more than 95% of retail deals are paid in cash.

The evolution of social networks

• Personal Broadcast System. This is the initial core application of social networking.

• A system of social coordination. The development of social networking applications is quickly outpacing the recent updates among friends-it helps us coordinate social activities.

• News filtration System. This is a dynamic collection of news streams that are closely related to each of us, because editors are our friends. Depending on their friends and their judgment, these news will be valuable, optimized and filtered.

• Direct contact with consumers. Merchants and politicians also recognize the importance of social-assisted news redistribution.

• Divergent sensory systems. Mobile computers provide a social version of the central nervous system, which extends nerve endings to all corners of the world, perceives what is happening and then reports it to other parts of the body.

• Use the wisdom of the masses. We often seek wisdom and advice from friends and elders, and social networks extend this ability from a small circle to hundreds of friends, and even to the millions of of people involved in the same brainstorming application.

• Universal Identification System. If we can easily understand the social profile of a trading partner, we can trust him more.

A new vision of medical care

• The digitization of Paper-based medical records. But it is still stagnant, as early as 1991, when the American Institute of Medicine introduced the need for electronic medical records, but until 2010, only 20% of doctors in the United States were using electronic medical records.

• Telemedicine. Doctors can monitor our health condition remotely. Wrist-band sensors have been implemented to track vital signs and alert physicians to potential problems.

• Global healthcare. As mobile medicine brings downward pressure on the price of American medicine, the suppressed demand will explode. More people are no longer rejecting medical treatment and getting diagnosed and treated more quickly. Early detection and protection of the disease will further reduce medical costs.

Education: Equal access to education for all

• Learning itself can speed up the flow of information. Every well-educated person tends to understand things that their peers do not know, while those who are less educated tend to know what they know. As a result, people with higher education can share more information, whether in a team, in a discussion, or on a social network. As a result, their skills are enhanced and their incomes rise.

Self-study quality will surpass the quality of learning you get from your classroom teachers. This reversal will pose a threat to teachers ' unions, but that is understandable.

Developing world: The most suitable experimental field of mobile wave

• Mobile technology will cut intermediate costs. Because of the low efficiency of the market, in the third world countries, the most profit from the economic value chain is often middlemen.

The middleman is responsible for coordinating the market. They link the buyer to the seller and then get the median profit. Many markets cannot operate without middlemen, but once they can be omitted, both producers and consumers will benefit. In opaque markets, middlemen can learn key details and exploit buyers and sellers. Such opportunistic people abound in the agricultural economy of Third World countries, and mobile technology is the antidote to them.

• Mobile technology can also allow government departments to bypass corrupt officials, provide online services based on standard processes, and eliminate parasites as intermediaries.