Mobile terminal new generation SMS promotion low-efficiency

According to the Ministry of Industry and Information technology, the telecommunications Authority published data, as of the end of June 2012, the number of Chinese netizens reached 538 million people, http://www.aliyun.com/zixun/aggregation/9891.html "> Internet penetration rate has reached 39.9%, and mobile phone is the first time to become Chinese netizens "first Internet terminal." As of the end of June this year, China's mobile phone users reached 388 million, more than the computer users of the Internet 386 million people, and is showing a rapid growth trend.

With the increasing penetration of domestic mobile terminals, there are already some enterprises to realize the effect and future of SMS, mobile phone message precision, interactive, can be calculated, manageable high delivery rate, deeply touched by the business businesses. The Mobile information market is also gradually evolving into a fresh market with unlimited business opportunities.

The wide application of enterprise short message makes Chinese small and medium-sized enterprises feel how to save expenses, improve the efficiency of Mobile Information Office idea. The company's managers can through the message platform and internal staff to communicate information or communication, such as sending meetings to inform, solicit staff opinions, and greatly improve work efficiency.

In addition to internal management, corporate messaging is also flexibly applied to marketing. According to the recent release of the "China Enterprise E-commerce It construction report" shows that the domestic daily tens of thousands of shops were forced to close. And in the face of difficulties, many small and medium businesses began to try to improve their own online shop by mobile phone message visibility. "At the very least let the consumer know that I exist, it is possible to remember me, and then buy my things." A shopkeeper said the reason for the use of SMS promotion. Of course, in addition to the release of promotional information, but also through SMS greeting customers, contact feelings, such as the weather changed to remind Tim Clothes, holiday when sending a blessing.

The author visits the domestic well-known short message provider time Interconnection (www.now.cn) to know, each year near the Lunar New Year's first one months, is the short message demand biggest time period. According to Mr. Luo, a marketing manager, this time of year, many enterprises are consuming a lot of SMS to promote the Spring festival and greeting customers. The company to meet the needs of businesses, but also the introduction of "How much text messages to buy how much" of the cross-year concessions, the current activity has attracted a considerable number of customer consumption. This shows that the message platform is indeed more user-friendly business promotion.

The era of internet has been changing, from the original fixed network to the current mobile terminals, the times are changing, businesses must follow the pace of the times. SMS platform has been gradually in-depth to the current business market, with a corporate message, more than one shopping center sharp device.