Mobile terminals can enhance customer experience for love and marriage website, strengthen customer stickiness

Absrtact: In recent years, the rapid development of mobile Internet has brought considerable influence to all walks of life, and marriage website is no exception. With the surge of mobile intelligent terminals, especially the popularity of smartphone, mobile search will become a new breakthrough for manufacturers to snatch market.

In recent years, the rapid development of mobile Internet has brought a considerable impact on all walks of life, marriage sites are no exception. With the surge of mobile intelligent terminals, especially the popularity of smartphone, mobile search will become a new breakthrough for manufacturers to snatch the market. In the new development environment, to enter and speed up in the mobile area of the layout is a marriage site is inevitable. Cherish the network to take the road of differentiated competition, through Tencent effect promotion platform advertising, and constantly improve the number of registered members, growing up as the leading brand of China's love and marriage industry.

At present, in the marriage and love consumer market, the domestic consumer to the marriage website acceptance degree still needs to improve. Each big marriage website also enhances the user stickiness through the multi-channel marketing, enhances the enterprise revenue. As a matchmaking service by professional matchmaking website, founded in 1998, the Treasure Network pioneered the "Matchmaker + network" of the efficient mating service model, the full range of carefully and actively for members to provide perfect marriage services. At the same time, treasure net with Tencent Effect promotion platform, registration volume increased rapidly 600%, registration cost decreased by 30%.

Treasure Net Promotion Department director Lin Jiachin Introduction, Treasure Net value not only traffic, but also high quality flow and brand awareness. He pointed out that a large number of users from the Tencent effect to become a registered user of the Treasure network, and access to each registered user's advertising costs lower than other advertising media. Since 2010, the amount of the net has grown steadily, and after a good registration cost, the decision to invest significantly in 2012 has increased by more than 9 times times.

It is reported that the treasure net opened Tencent Effect promotion Platform PC search, PC situation, mobile search, mobile situational advertising products, and according to the promotion of demand and user search habits, the development of key words table, separate "regular delivery" "Brand promotion", "activities to promote" and other promotional programs, flexible with the launch of various activities under the line and brand promotion, To achieve in most areas of the country in front of various groups can be accurate display of advertising. Treasure NET with the help of Tencent to promote the use of online database, the implementation of line integration services, mining potential customers, and enhance customer stickiness, greatly increased the success rate of the membership marriage.

Tencent effect promotion related responsible to reporters that Tencent effect promotion platform in mobile phone QQ browser, mobile phone Tencent network, mobile phone soso and other advantages of media, covering 98% of Chinese netizens, in mobile advertising has a natural entrance advantage. Whether from the platform, mobile applications, or from advertising products, Tencent effect promotion in the mobile Internet, there are different from the other manufacturers have a significant advantage. At present, Tencent effect promotion is the continuous introduction of more than a pedigree of wireless products, continuing to provide advertisers with a comprehensive one-stop type of mobile marketing solutions, so that advertisers can use more promotional channels for business and brand promotion, maximize marketing ROI.

It is reported that Tencent effect promotion in the first layout of mobile advertising market, but also in the innovation of marketing products, as of now, has launched mobile search advertising, mobile situational advertising, app download ads and other products, the future will also be based on LBS services, mobile map and other products, Enterprises to introduce new marketing products and services to help advertisers to carry out three-dimensional integrated marketing, enhance ROI, in the mobile marketing in the blue Sea to seize the opportunity.

Data show that 2012 China's love and marriage dating site revenue scale of 1.23 billion yuan, to 2014 market size will exceed 2 billion yuan. With the infiltration of network information, online dating and marriage has gradually become people can accept and put into practice behavior, marriage and dating industry market is gradually expanding.

Mobile marketing insiders pointed out that mobile terminals with no time and geographical restrictions, can experience a full range of love and love dating service advantages, convenient, fast and efficient. Mobile terminals can enhance the customer experience for the marriage website, strengthens the customer stickiness, thus brings more customers for the love and marriage website, the marriage website layout mobile internet speed or will affect the future development situation. In the era of mobile internet, if you want to get a competitive advantage in the Battle of marriage market users, we should develop our own unique mode, and gain the attention and recognition of users and the market with differentiated operation. Thanks to the successful marketing practice of Tencent effect promotion, it shows that if we use the mobile advertising platform, we can actively carry out mobile marketing and the prospect of the market of marriage and love websites.