Mobile video advertising is a piece of fat and a hard nut to crack

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Hello everybody, I am xiao Si, today I say advertisement those things, talk about advertisement, a lot of people are very annoying, for example, you watch a TV show on the Internet, suddenly in a wonderful moment in a 15-second advertisement, which makes you very angry, 15 seconds, the last toilet is not enough, even to see a new news also need about 30 seconds, As a user, you can only slowly wait for the 15 seconds of the golden moment, so that the advertisement quickly finished, you can continue to watch our TV series.

Above, is common user's common phenomenon, from the previous 45 seconds of advertising to shorten to 15 seconds of time, this is the most intelligent choice of these high-level, not only caught the user's psychology, but also made a big advertising fee, one by two!

But some users do not like to see ads, looking for a lot of shielding ads plug-ins, these are limited to the technology is familiar with the network, as a general small white, can only find no advertising video site or other ways to choose to see their favorite video resources, this is what we say next mobile video.

Now the intelligent machine is more and more common, the price is also more and more inexpensive, even the price of millet is also wandering in 1499-1999 yuan, the recent red meters below the 1000 yuan mark, which is more popular with the use of the intelligent machine.

The author love the last two months has been using mobile phone watching the TV series, with the Youku, with potatoes, with singular and so on, in short I used all the mobile phone video app, I found the following features:

First, good timing.

As a person working all day in the computer, back home in the open computer, involuntarily opened their own web site, began endless toss, time is also slowly draining, delayed a lot of opportunities to see blockbuster. At the same time, Xiao Si is also a TV drama fan, can let me not watch TV, can let me waste. Every night with a mobile phone to watch a two-hour TV series, or quite reasonable, read the direct sleep.

Second, advertising can be avoided.

This is also the reason I choose to use mobile phone to see, will not let you look at will be no reason to interrupt an ad, you can complete the TV series, feel very comfortable. I'm sure you feel the same way as I do, however, the PC side in addition to shielding ads with Plug-ins, you can also open their website members, can also avoid advertising, but with plug-ins shielding ads, although you can not see the ads, but time you did not shield off, the original advertisement was replaced by 15 seconds of black screen. So, using a mobile phone to look at can avoid all such factors.

Third, anytime and anywhere to watch.

If you do not see the end of the home, you can cache the phone SD card, on the road can be read your episode of TV content, very good. I reckon that a cell phone can watch at least three episodes of TV. A collection of about 40 minutes. Should be about the same?

Said this three points of feeling, next, I say, mobile video ads Why is a piece of fat, but also a bad bite of spicy meat, if not good, it will affect the user experience, thereby losing users.

can use mobile phone to watch video is the following categories of people, such as idler, students, office workers three categories. And the common denominator of these three categories is that purchasing power is not very strong. will not easily click on the above video ads. Unless your video ads are recommended for a variety of TV dramas, it may cause their click desire.

This is the limit of mobile advertising. If you can use it well, it depends on how your management looks.

Here are some of my suggestions to you and I hope you will listen carefully.

First, mobile advertising is not your savior.

Data show that the third quarter of 2012 the domestic video site revenue for 2.64 billion yuan, an increase of 78%, the chain growth of 35%. This shows that the video site PC-side advertising growth trend is more normal but not fast. There are all kinds of theories about the actual installed capacity, but the flow ratio of the mobile end does change greatly. Youku's data is that 20% of the traffic comes from the mobile end, and the Archie art release is 28%. In accordance with the flow of business practices, video mobile end of the introduction of advertising is inevitable.

On the surface, the powerful potential of mobile advertising can play its advertising advantages, but you can not take this as your lifeline. Why do people choose mobile phone to watch video, just to avoid advertising, you go to the mobile end of the ads, then your installed capacity is certainly affected. Don't believe you wait to see.

Second, the mobile end of the price must be high, against advertisers.

This is for advertisers to say, exactly you understand that we use mobile phone to see the real purpose of video, and these sites to the cost is certainly not low, as advertisers, you will continue to put in advertising fees come in? I don't think you're going to be the black guy, are you?

Third, users click on the mobile side of the video ads, will jump to the Web page, greatly affect the experience.

This is considered as a user's point of view, on this phenomenon, there is no way to solve the technology, which also affects the bounce rate of your software, I think you as the main party will not do to affect their products user experience it?

To sum up, I think I this article very few people can read a word, but I try to write out my ideas, there are several people to see a few people see it, but also thank you for the reprint of friends, please keep my copyright it? Thank you.

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