Moda Network opens up global Chinese market with innovative reading form

"As a new company, we must seize the opportunity, because the opportunity is fleeting." Try what you want to do immediately, do what you want to do, and let us quickly launch a service to compete with others, out of Taiwan, and look at the global market, which is what Windows Azure brings us. "Ye Zhongji network business Company Technical Long

Moda Network was formally established in 2008 and launched Magv.com online reading website, the development so far, its MAGV read magazines and Booku interesting reading two major services have stepped up Taiwan market, support PC and Windows Phone, IOS and Android, and other action platform, A record of the number one app and book app in Taiwan and the first in the Hong Kong area.

In the first five months of this year, Moda has carried out several major projects, including the Android App development shelves, the integration of services with Chinese partners, and the Cross-border market in Southeast Asia. "If we don't move to the Windows Azure cloud platform, we're not going to do it," Ye Zhongji said. Now, we have the morning and partners to deal with the interface, developers in their own pen to complete the cloud simulation test, the afternoon can immediately deploy services online. 」

Business requirements

In the business model of Moda Network, readers end up paying only the monthly quota, and can enjoy the mass content of continuously increasing and renewing, while at the end of publication, it expands the new revenue pipeline for the existing paper magazines and books. At present, Moda has more than 300 publishers, with more than 537 magazines and more than 11,000 books in Taiwan, with an average monthly download of 3 to 4 TB.

In the network World open Xinjiang, meanwhile, Moda Network also in the physical world to extend business tentacles, 2011 into Hong Kong, 2012 to enter the Mainland China, respectively, traditional and Simplified Chinese use interface to meet the needs of different regions of the reader. However, it is the challenge for the network to have a local presence in order to provide services and to spend a year planning on entering a new market.

Ye Zhongji explained that the Moda Network before hosting the host in the telecommunications room can only serve the Taiwan market, to expand overseas market, we must face duplication and complex work, including the search for host hosting operators, planning the number of cabinets, the choice of computer room location, to seek local experts to cooperate. The trickier is the new challenge that has never been imagined. In order to promote the service of the network, Chinese partners send out 20 million marketing newsletters to users, but with the old entity environment of Moda Network and limited resources, it is impossible to simulate 20 million queries (request), and the number of new customers brought by marketing newsletter is unpredictable, even capacity planning can not be done. Too little or excess can lead to big problems.

Solution

In the host hosting mode, the Moda network must set up its own cabinet, manage and dimension all the hardware and software, plus the telecom network bandwidth and Third-party services such as cloud hard disk, the average monthly pay 500,000 or 600,000 of the service costs. As a result, the Moda network resolutely moved to Windows Azure last December.

Ye Zhongji said: ""windows Azure's Agility (agility) is important to us, we can quickly extend the business to Taiwan, or even the world, service content covers bandwidth and cloud storage, the service cost per month is only about 1/5 of the past. " And because Android apps are online this year, we're twice times more likely to support users than ever before. 」

Windows Azure Content Server is located in Hong Kong, for the main Taiwan market Moda Network is a big benefit, combined with CD N (Content IBuySpy Receptacle) technology, can solve the problem of download speed, provide quality reading experience. More importantly, after moving to Windows Azure, the Singapore partners have completed similar tests, even if they have not established a physical stronghold overseas, so that their partners can immediately perform service testing and verify the Moda Network's ability to deliver services.

In this way, the 24-hour update will no longer be a mere empty talk to the global market. Ye Zhongji said: "In the past, limited to the old structure, even if there are other countries of the industry to find us to talk about co-operation, but also reluctantly refused." The decision to move to Windows Azure is because we want to get out of Taiwan, and we have to upgrade our service back to the level of content at anytime, anywhere, so that we can work freely with our partners around the world. 」

Benefit

3 times times customer service at 1/5 cost

In the past, host hosting in the Telecommunications room, Moda network must set up their own cabinets, the management and maintenance of all hardware and software, coupled with the telecommunications network bandwidth and third-party services such as cloud hard drives, the average monthly pay 500,000 or 600,000 of the service costs.

With Windows Azure, all services are metered, no longer subject to high initial investment and fixed costs, and are not mired in capacity and load planning. At the moment, the Moda network pays only 1/5 of the monthly fee, and because Android apps are on the shelves, the number of users who support them is twice times more than in the past.

Automate synchronization and update content

For the Moda network, the conversion to the cloud platform the largest changes in the deployment of the way, the past to do the update is a direct change in the value of the need for manual operation to assist, in Windows Azure is packaged upload, the operation of the way to fully automated.

For example, in the past, it was necessary to compare the new or different files in the bilateral database, and to manually confirm whether the updates were successful or not. However, when Windows Azure only needs to synchronize content, the Web page is automatically updated as soon as the database is updated.

Shorten development, testing, and deployment time

In a self-built virtualized cloud environment, developers have to face a very lengthy process, just to ensure that the operating system, virtual environment and Service Pack in the latest version of the time, the next, you have to replicate the development results to the virtual machine for testing, confirmed that no threat before deployment. Because of this, will let China Mobile's 20 million marketing newsletter become the big test of Moda Network.

Ye Zhongji said: "What kind of specifications can do what kind of service, before our resources are limited, only to do the hypothetical and the degree of default, rather than the real test (Live testing)." But Windows Azure, which can build a virtual machine in just 2-5 minutes, has no cost pressure to withstand or try. "As a result, developers are able to perform stress tests directly in the cloud to find the best mix of databases and WEB servers."

Give developers greater service consolidation and value added space

According to the Moda Network, Windows Azure's virtual architecture in the Web and database is better than Amazon's cloud platform and expands the scope of variables that developers can control, such as access control, direct Database checker, and so on.

Ye Zhongji says that MIS is about stability, cost and capacity, but that each of the developer's work is related to business and service, and that in the past, developers simply required MIS to prepare hardware-related environments for a while, and Windows Azure made it easier for developers and services to integrate, It is easier to add value.

Also, the simplicity of Windows Azure allows developers to get started quickly, boost confidence and fulfillment, reduce the rejection of new practices, and gain greater control over the freedom to use Windows Azure resources for various tests.

Solution Overview

Company Name: Moda Network Business Company
Country/region: Taiwan
Industry: Network Services

Customer Profile: Founded in 2008, Moda Network to MAGV read magazines and Booku interesting reading two major services across the Taiwan market, supporting the PC and Windows Phone, IOS and Android platform for Action. With more than 300 publishers, more than 537 magazines and more than 11,000 books are available in Taiwan, with an average monthly download of 3 to 4 TB.