"Model Warcraft" 32-game industry should abandon the amateur game

Our recruitment process is very strict, but there is a rule that he must be a player. We might find the best programmer in the world, but we wouldn't hire him if he wasn't a gamer. --Former Blizzard Entertainment vice President Bill Rod Cooper a lot of friends and I talk about the Chinese game industry, always talk about talent, the Chinese game industry is often a layman leadership professionals, outside the game to lead the game people, just let the game is not fun.　　This is our formation of a consensus, but also the game industry after ten years of important bottlenecks, how to break through it? Blizzard has an interesting recruitment process, that is, all the employees to apply for the company must be gamers, will not play games do not play the bad and do not. In order to verify the real, candidates will and the corresponding candidates for the Department of the director of a PK, may be face-to-face game knowledge, he will be with you on the game's favorite role to open in-depth discussion, and even with you one step at a stroke. It may also be a "combat exercise" on the computer. This process can almost identify everything, will not be the players directly over the candidate.　　Don't think you can muddle through by memorizing some game knowledge, because the candidate is likely to wrestle with the HR officer. This explains Blizzard's recruiting philosophy, and Blizzard doesn't want to hire the most outstanding artists or programmers, but he can't let those who haven't played games like games. In his view, "If a graphic artist can really think about the performance of his work in the game environment, then this is definitely a wealth of immeasurable value." "Stepping--players" have companies that make their business decisions based on sales reports or analyst analyses, and we don't, we make judgments about products that come from our developers, they're the real players, they know what players need, They know that the game is not for the player, we will also participate in the test, if the test process, found that the game is not good enough, or do not meet our quality requirements, we will make a judgment, it is possible to cancel or abort. Therefore, the internal staff test, to a certain extent, the world's top developers and gamers in the test, their vision represents both the developer and the players on behalf of the likes and dislikes, and they are more comprehensive. So the product that cannot pass our internal test cannot be released officially.　　Bill Rod Cooper said. It is in this talent strategy under the leadership of Blizzard, art designers, the minimum degree is a doctor, all are top players, not only the enthusiasm and loyalty to the game, but also to stand on the player's point of view to create the game.　　Experienced and skilled game producers over 5 years, Blizzard will reward them with a medieval sword to commemorate, they grow together with the company, the company's benefits and employees of personal income closely linked. Blizzard's talent strategy is very clear, do not play the game does not come, play bad also don't come, play too not creative best also avoid talk. Because aGame companies, the commitment to become a top game company's philosophy requires it must choose the industry's top-class talent, education is indispensable, this is a stepping stone, but the game experience is more important.　　Such talent is very scarce, not to say that the candidates are not playing games, come to have a game of heart, have to realize their own game dream of a strong vision, but we must realize that playing games and reading, is indeed a paradox, to play the extremely fine, but also to be able to read the Ph. D, it is indeed quite difficult But it's still hard to change the potential degradation of blizzard at any time, and recruiting a large number of player-type developers can really make the game company full of vigor and vitality, but does the old employee have a strange feeling? Afraid that their position is being replaced, that their authority is challenged? After all, the old saying well, Yangtze, before the waves died on the beach.　　What if the enthusiasm of the head wolves does not fade?　　A trap for competitive interviews This is the time for this interesting recruiting process to work, and the pitfalls of an interview are not just for the candidates, but also for the wolves. A very simple game-style recruiting process will add to the crisis of the wolves and keep them in misery. Because even Bill Gates, in the 80 's, he was a first-rate programmer, but in the 21st century, his personal mastery of the technology is already obsolete, and the new programmers can not compete with the technology. But he is the boss, and in the later stage more is the presence of a spiritual leader with a macro strategic vision and a new business philosophy, rather than being a technician.　　But for Blizzard's head wolves, they are just wolves, not wolves, not bosses, they need to constantly update their hunting skills, so that they can dominate the wolves. The process of recruiting new recruits has played such a role. Since Blizzard's people are on top of the game, the Wolves have to prove that they are top players. A test of the candidate, in fact, is also the test of the wolf, is in the confrontation was completely defeated by the candidate? Or do you want the candidate to be convinced of his game? If even the players can not persuade, then how the Wolf led the team to produce the best game.　　The test before the head wolf is not heavy. Blizzard's job design has made blizzard a winning banker. If the wolf in the game knowledge by the candidate defeated, then his position in the company will be in jeopardy, after all, Blizzard does not want to establish a personal myth, it needs is a can lead a group of Wolves Aooh head Wolf. So the senior executives who qualify as old employees will have to think about their situation, to become dead in front of the beach, and finally choose to leave because of backwardness?　　Or face the challenge, constantly update their knowledge and ideas, so that they become a well-deserved head of the wolf? Although it is only a job application game, but enough to keep the head of the wolf's enterprising heart. Moreover, in the team leadership process, Blizzard's founder is also the Wolf King has designed many similar "traps" to let the Head wolves submit. Like Blizzard encouragesWhen the game designers rest, they play with competitors ' products, such as Counter strike. Competition is not just about confrontation, it also means learning from one another and developing together, meaning collisions and rebirth between different ideas. And the domestic, according to the author understand, many game companies do not encourage or even prohibit employees to play games, for fear of Wanwusangzhi. What can a game company that does not let employees play?　　It's hard to imagine. At the same time, such a fierce confrontation from the beginning of the interview also gives the head Wolf no chance to turn the new pups into lambs. Not enough to contend with the head wolf, because the transparent recruitment, very natural is eliminated, because the transparent recruitment, the head Wolf also did not have the opportunity to cheat, can only take out the housekeeping ability.　　Success through the challenge, itself is already a wolf, and its quality has been tested, and the initial competition allows him to maintain a good entrepreneurial spirit, or defeat the first wolf to replace, or become the most powerful subordinate wolves, nothing more. If you look at the recruitment trap only from the interview, the Trap also has a more perfect place, that is, the candidate who has the top player status, will never be only interested in Blizzard's game, otherwise can not be called the top player, and through the interview PK, can help the head wolf to understand other games of the newest idea,　　After all, the head wolf has to focus too much on things, it is impossible to be a professional player as before, and this will bring about an update of knowledge, so that the wolves in the debate can not continue to stand on their laurels, no longer superstitious their own game can not be replaced, and in the debate to find more players eager to fill their own game. The crisis of the head of the wolf from this, this game to stimulate the way the game, effectively ensure that the blizzard in the personnel of the strong, both the head of the wolves to maintain the heart of enterprising, but also let fresh blood into the company successfully, and also become wolves. (Zhang Shule) Sina reading serial address: The first part of the list of pollution-free Warcraft first chapter who demonized the World of Warcraft with: "Wow" the reality of the projection of the second part of the blizzard of the fifth chapter of perseverance to create excellence attached: Blizzard Entertainment Games Product chronology Sixth chapter very Wolves team two don't play games The game is not only the work of the four create team instead of God five talent lack of players seventh chapter wolves create Word-of-mouth Myth one wolf Group tactic 20% Power cannot be copied the obligation of three good money propagandist four the victory of Word-of-mouth marketing eighth chapter copy Wolf DAO Ben Overt two cunning is rooted in self-confidence three Open Pandora's Box four copy control is a learning five endless tasks six creationism overt Nineth chapter plugin alienation of the food chain a break innovative bottleneck two internet to create crowdsourcing opportunities three legal "plug" four global Programmer's Voluntary Labor attachment: "World of Warcraft" successful 10 lessons in the third part "Win" sell China tenth chapter by "Beast" Zhongyuan one or nine city NetEase Battle of WarcraftTop two Why choose nine city?　　Why did three win in China?　　The 11th Chapter Cola War a cola rewrite the game rule two first war defeat three to find the entry point four full "speed-up" Five is not union so simple 12th chapter outside the war One survives or destroys two bloodthirsty ghosts 3,750 dollar deterrence war four to kill 1500 hangs The Terminator 13th chapter around the War One Stone Age game around two give around a little culture three not be shanzhai around four around the third Road the 14th chapter some thinking about one: Do not fall into the game of "sex" marketing thinking Two: The decline of games online endorsement thinking three: Original online games do not have too cultural thinking four: the establishment Brand of