Mom Circle Yanggang: How to seize the opportunity in the big wave of mobile entrepreneurship

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Editor's note: 2014 China Internet Entrepreneur Conference (zz.comsenz.com) will be held at the Beijing International Convention Center on May 10. On the eve of the conference, Discuz!, Tencent Cloud United "entrepreneurs" and other institutions and the media to launch 2014 pioneering star series of interviews, the industry's elite entrepreneurial story, entrepreneurial experience to pass and share to more entrepreneurs. Series of interviews with the mother Circle, together to listen to the CEO Yanggang business story.

Yanggang, Sheng Cheng Company chairman, has engaged in the rapid sales industry for more than more than 10 years, one of the founder of Granville Group, founded and successfully operated disinfection washing first brand Willus. 2006 Investment Mom NET, 2011 officially joined the mother of the company as chairman.

How did Yanggang make her mother's lap? What difficulties have you encountered in the process of entrepreneurship? Yanggang how to look at the current entrepreneurial environment? What is the experience of subsequent entrepreneurs? The following interview will be based on Yanggang for your one by one resolution.

Follow the trend

In entrepreneurship, yanggang that the most important thing is to keep up with the big trend, the trend, homeopathy is the key to success or failure. Second, is to stare at a direction. There are too many opportunities for the Internet, and every opportunity can be achieved by a company that focuses on winning the competition. Mom Nets is a good example, Yanggang seized the increasingly fragmented Internet market, will be the mother network to create a professional Chinese mother portal, to exchange and disseminate child rearing knowledge, sharing parenting experience and family life experience as the main purpose. 2013, mobile app Mom Circle successfully on-line, the mother net for it to import the original high-quality seed users, is also the mother circle grow so quickly one of the reasons.

Prior to the rich marketing experience to Yanggang brought a keen market tentacles, which he has never dabbled in the field of the Internet, can be the number of registered users of the mother circle from 0 to do tens of millions of reasons.

Now the mother Circle Team size has reached 300 people, product technology accounted for One-third, operating personnel one-third, sales and logistics One-third. The company has a mother network and 32 cities MOM Network, mobile application MOM Circle, three main parts, constitute the mobile end of the combination of PC-side dual-Habitat applications, the national and key cities complement each other pattern. Mom Circle On-line one year time, the user quantity has already surpassed tens of millions, becomes the national mother Hot holds the feminine application, also was praised by the user as "the second Maiden"

The process of entrepreneurship will not be smooth sailing, for the difficulties encountered in entrepreneurship, Yanggang seems very indifferent: "may be because of luck, difficulties are indeed there, but has not encountered a difficult time." A lot of difficulties and think of ways to pass. ”

Specialization in the surgery industry, seize the opportunity

Now the mobile internet has become the mainstream of the industry, but the more opportunities, the more entrepreneurs can not choose. Mobile Internet is a carrier, not an industry. Each person can be familiar with the industry, presented on the mobile side. Only from the familiar place to start, the chance of success is the biggest. Mother Circle is to yanggang oneself very familiar with and good at the parent-child industry community form for netizens present in the mobile end.

Some people think that the golden age of Webmaster Entrepreneurship has passed, and now the cost of entrepreneurship is very high. From the traditional PC webmaster, now a lot of industry integration has been completed, the golden period has indeed passed. However, with the development of technology and the development of hardware, some new opportunities have been created and gaps have been created in many subdivision areas. For example, the arrival of the mobile era, so that a variety of vertical sites to get another development peak. Mom Circle Project, it is to seize these new market opportunities and gaps, let us realize that the community in the overall movement of new charm, new vitality.

It's easy to start a business, stick hard

"Entrepreneurship is easy, stick hard, and do it." "This is Yanggang to the founder of a proverb, he himself is also the practitioner of this sentence, along the way, he faced with the capital pressure and management difficulties, such as the solution is expensive in the insistence, timely adjustment of strategic layout." Yanggang of the company's early entrepreneurial team are also very stable, the core backbone are with the company's growth, they are now in love, marriage, have children, and the mother of the network together with a step-by-step from the young to become a milk father nanny.

Now, Mom Circle in the industry has made certain achievements, the company's revenue has been maintained a steady and rapid growth, Yanggang is no longer satisfied with the current situation, hoping to expand the size of the company. He smiled and said he wanted to use the platform to advertise: "If someone really want to do something, but do not have the conditions for entrepreneurship, welcome to enter our company." If the local city has the right resources, but also welcome all over the team to work with MOM network to establish a local city mom network. ”