Momo on the optimization skills of e-business business-to-business websites

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Business-to-business (Business to Business, 2 (nonblank) in English is pronounced the same as to. Is the enterprise's E-commerce, in addition to online transactions and product display, business-to-business business More important significance is that the enterprise intranet, through Business-to-business website and customers close together, through the rapid Response network, to provide better services to customers, thereby promoting business development.

The current pace of internet-based business-to-business development is so rapid that, according to the latest statistics, the volume of business-to-business transactions on the Internet earlier this year has far surpassed that of the Business-to-consumer. 2006 Global Business-to-business E-commerce Market size has reached 5.8 trillion U.S. dollars, is expected in the next few years the global business-to-business growth rate will remain around 45%, 2010 global business-to-business E-commerce Market size will reach 26 trillion U.S. dollars.

Business-to-business not only establishes an online trader group, it also provides the basis for strategic cooperation between enterprises. Any enterprise, no matter how strong the technical strength or how good the business strategy, it is completely impossible to achieve business-to-business alone. The era of singles alone has passed, the establishment of cooperative alliances between enterprises has gradually become a trend of development. The network makes the information unimpeded, the enterprise can through the network in the market, the product or the management and so on to establish the complementary mutually beneficial cooperation, forms the horizontal or the vertical form the business conformity, by the bigger scale, the stronger strength, the more economical operation truly achieves the global operations management pattern.

Business-to-business E-commerce site In the absence of sufficient funds to promote the time, Search engine optimization (SEO) is undoubtedly low-cost, quick results, the effect of the best web site promotion methods. In the development process to develop SEO strategy is also very important, SEO is a comprehensive, long-term projects, the need for all departments to work together to complete, accompanied by the entire process of website operation. The specific optimization strategy is as follows:

Keywords analysis and positioning strategy

Business-to-business E-commerce sites in the analysis of the keyword positioning, mainly from the following aspects to consider:

1. Jargon and industry vocabulary.

2. The tendency to search customers is to find products or to find solutions or documents.

3. Search customers are used to brand name or common name.

4. The same product has multiple names or aliases.

5. Extensions of core keywords, such as place names, brand names, specification models, etc.

6. Scattered search terms add up and often become the dominant source of search engine traffic.

Second, page optimization order

Business-to-business E-commerce site is different from small Web sites, the optimization of its page value is: The final page of the Theme Page section page page. Keyword assignments can be allocated as follows:

Final page: for long tail keywords;

Topic page: for hot keywords;

Section page: For fixed keywords;

Channel page: for core keywords;

The home page theoretically does not assign the keyword, but is the brand primarily, incidentally some industry's pan keyword.

Third, the website navigation should be clear, the code should be streamlined

Clear and reasonable site navigation, you can make search engines easy and quick to traverse the entire station, as much as possible to include more in-depth site pages and new generated content page, to protect the site each has the actual content of the page can have to increase traffic opportunities for the site. At the same time site navigation should try not to use flash or pictures, client script, search engine depth included a great impact.