"Money" the boundless "trifling" is a blue sea

Data from Ofcom show that British children's TV and mainframe usage has fallen, leading to the fact that more and more children have smartphones and tablets. According to Ofcom, 35% of all children in the UK have flat-panel devices and 91% use their own flat-panel devices.

Similarly, according to the 2014 report on Internet use of minors in China, the first net proportion of Chinese urban minors before the age of 8 was over 50%, and most of them were contacted by mobile phones. According to the survey, One-third of Chinese children are outdoors for less than 1 hours a day, most of the time "home" is in the house, and more than half of children spend more than 2 hours on computers, mobile phones and other screens. Of these, Super 70% is playing games.

"Money" way of the Infinite "trifling"

By the end of 2013, China's 0~14岁 of children about 222 million, accounting for 16.6% of the total population, while the urban children's consumption in the household expenditure in the proportion between 30%~50%, excluding the tuition fees, food clothing and counseling costs, children's entertainment costs accounted for about 30% of the child's monthly expenditure. Take a look at the big screen market each year, how many anime movies are on the shelves? A year of pleasant Goat Annual New Year edition box office innovation High, "trifling" seems "money" the way is boundless.

The App Store now has a special "children's Game" application category, the official Twitter release of Apple's App Store said recently. In this application category, these games for children to play will be similar to the previous application of children, according to "under 5 years old", "6-8 years old", "9-11 years old" three different age groups to distinguish and refine.

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Take a look at the market share of about 70% of the Andro, the major channels are not targeted at children's games to make zoning, and did not set a standard for education games. This causes many children and parents to choose the game is easy to make mistakes, what is the game is suitable for children? What games can be entertaining?

The young mind is hard to resist

At present, many hand-travel in the market to facilitate the operation of mobile devices to make a large number of simplification, which also increases the chances of children to become a hand play home. In the creation of characters, most of the previous need to name the player, and now the hand tour mostly provide a dice player click to get a random name. In addition, the visual stimulation created by the human-made and gorgeous interface is likely to become a minor addictive game.

At the same time, the major media also occasionally exposed children to play mobile phone games are unexpectedly high consumption of news, last August, Beijing 12315 Center received a phone game to complain about 32 pieces of the average day, on the one hand, parents can only strict children, on the other hand, it is difficult to recover economic losses.

To quit "Mobile addiction" should start with parents

Everyone knows that the electronic product screen will affect the eyesight, and the minors long addicted game may cause social deficiencies, we traced, what is the cause of children's mobile addiction?

The first is the influence of parents, parents are children's teachers, if parents and children often bow to play with mobile phones, children will be curious and try to pick up the phone.

The second is the content of the game, Meng cute characters, colorful scenes of children's vision has a great stimulation, but also to attract them to go to the phone screen before the important factors.

Finally, the game publicity, most games in the promotional period will have the corresponding video or CG, and these films as the effect of the film on TV, the network play when many adults can not help but click to download, not to mention children.

Children love to play the mobile phone is largely affected by the environment, walking outside the people are carrying a mobile phone row, back home parents also hold the phone this is very easy to affect children, so parents need to lead by example.

The new "blue sea" still lacks supervision

Many people think that children's hand-swimming (or education) will be the next blue ocean, but the current domestic lack of supervision of children's hand travel.

Domestic children's market has been formed, such as the adaptation of "bear-infested" "Chongda Run" hand tour and the Palace Museum launched the ipad game "Emperor's Day" and so are quite popular with children and parents. And such as "Moore Manor", "Locke Kingdom" and other games are already in the domestic possession of a large number of child players, daily peak can reach hundreds of thousands of. According to the 2014 report on Internet use of minors in China, 32.48% of China's 2-14-year-old children spend 1-3 hours a day on electronic devices like ipads, televisions and computers, and 42% of children pay for games every month The game has become an important expense in children's pocket money.

Domestic grandparents + parents + children's "421" family structure is increasing, children increasingly become the center of the Family and society, under the premise of the supervision of children's entertainment programs become increasingly important. We can see movement, sports, shooting and other routine categories in all major channels, but there are few partitions for children and education. and the monitoring system and regulations for hand-travel traps and vicious deduction fees are still to be perfected.