Monitor marketing effect and choose the most effective marketing method

Recently, Taiping Birds, Boyang, flowers and other companies to improve the network marketing platform, and constantly expand E-commerce market share. In the face of market shrinkage to the challenges of enterprises, Haishu District issued policies to encourage enterprises in the region to carry out online marketing, do everything possible to explore alternative ways to open up domestic and foreign markets, enterprises online marketing amount of more than 5 million enterprises, according to the Enterprise Dial-up registered users online information fees and rental server costs to give 10% to

Companies open shop, the government subsidies, the use of E-commerce fast and easy and interactive characteristics of strong, Haishu some brand enterprises online marketing booming. Shop sales revenue is gradually becoming a Haishu enterprise a new profit growth point, Haishu District, deputy director Diagen said, financial crisis, more consumers like to choose network shopping, enterprises continue to improve the online marketing platform, seize the consumer's buying mentality to develop the market, Thus improving the market share of products has become a common choice for many Haishu enterprises.

It is reported that at present Haishu has a variety of industrial enterprises more than 500, of which the annual sales of more than 5 million yuan enterprises have 115, sales output value billion of the scale of enterprises have 16. The industrial economy gradually presents the development trend of the dominant industry, the advantageous enterprise and the dominant product concentration.

Affected by the international financial crisis, enterprises in the Haishu region also face the huge impact and challenge brought by market shrinkage. In order to promote the regional enterprises to change the mode of economic development and enhance the competitiveness of regional economy, Haishu District issued some opinions on promoting the development of industrial economy in time. Encourage industrial enterprises to expand domestic and foreign markets, to participate in the municipal and regional functional departments specific organizations, implementation of various domestic and foreign exhibitions (sales), to give exhibitors appropriate subsidies. At the same time, Haishu District Government led the initiative for the enterprise to build a platform for marketing activities. At the beginning of May, Haishu District leading leadership, the organization of Taiping Birds, Veken, lions Danu and other textile and garment enterprises to Hebei Tangshan and Shenyang, and other areas, and organize the largest local department store market and Ningbo Enterprises docking.

The website needs to monitor the marketing effect closely, as well as the input-output ratio, in order to choose the most effective network marketing way. No matter how you promote it, you will not be able to evaluate it. Old Xie as the pioneer of network promotion, some experience is derived from the evaluation, hope that stationmaster learn it.

1 Calculate the cost of the website goal

Calculate the target of the website to reach the cost, the easiest is to use PPC in the case of bidding rankings. At this time, the price of each click, a certain period of total clicks, the number of clicks, are in the background of the auction rankings have shown that the cost is very easy to calculate.

To other network marketing means, need to estimate according to the experience. Sometimes it's simpler, sometimes it's quite complicated. If the site traffic is from search engine optimization, then need to calculate the external SEO consultant or service costs, as well as the internal coordination of the wages of staff costs. If it is to do forum marketing, you need to calculate the cost of manpower, time and salary level, the cost of conversion.

2 Determine the marketing target

But the type of website is diverse, many websites do not sell products directly. Site operators need to specify measurable Web site targets according to the situation. If the site is to attract users to subscribe to e-mail, and then follow-up sales, then the user left an email address, subscribe to Electronic magazine, is the site's goal.

The site's goal may also be to attract users to fill out contact forms, or to call site operators, perhaps in some form for free samples, or for downloading white papers or product catalogs.

These site goals should have a clear goal on the Site page to achieve the logo. That is to say, once a user has reached a page, the site has been targeted. For E-commerce sites, the goal of the completion page is the payment is completed after the display of the Thank you page. e-Mail registration system, the target completion page is the user fill in the name and email, submit the form to see the confirmation page, or to thank the page. If you are filling out the online contact form, and a subscription to an electronic magazine similar to the completion of the target page is also the confirmation page after submitting the form. If you are downloading a product catalog or white paper, each time the file is downloaded, it marks a goal. You can be more accurate by establishing a marketing goal.