Monster v. beats and HTC contract fraud

There is a common misconception that most people's "magic voice" refers to Monster, rather than beats, a company that does not have the ability to authorize a brand and design without headphones. In fact, there has never been a "magic sound" this official title, this is the early imitation and parallel importers of "Monster beats (after the headset model)," The mistranslation, but later in the Monster officially into China after the use. The company, founded in 1978, has long been a pioneer in the world's popular consumer-grade headphones, and its series of Diamond Tears has been praised by music lovers (not enthusiasts). At the same time, Monster is also the first Macintosh computer dedicated speaker Macspeaker manufacturer.

Since 2008, beats and Monster signed an exclusive licensing agreement, from Monster production and sale of Beats brand products. Beats through a large number of star endorsement and advertising to launch the big, and then HTC acquired 51% stake but eventually huff. At the beginning of 2012, Beats formally announced the end of cooperation with Monster company. Apple bought beats in May 2014.

So mixed always want to return, although beats itself is a completely without acoustic details, also do not have the production, design technology accumulation of "shell" company, but its brand value in the consumer headset brand almost unmatched. So Monster recently filed a contract fraud lawsuit against Beats co-founder Dr.Dre and Jimmy Lovine and former parent company HTC, accusing the former of concealing Beats brand value during the signing of the contract to induce Monster to give up the brand. Meanwhile, Monster claimed that Beats's founder had concealed the so-called "liquidation incident" at the end of 2013. If Monster founder Noel Lee had known at the time that Apple would buy beats, he would not have given up its stake in Beats, which would have resulted in revenue from Apple's takeover.

So far, Apple has not commented on the lawsuit. There is no clear news of whether Beats is in the real world, but rumors of Apple's takeover of Beats have started in March 2013, to be confirmed by May 2014. As a result, there is no conclusive evidence of Beats's ability to confirm Apple's takeover intentions in advance.