Moo.com website, mainly engaged in online business card design

Abstract: Business card production has not been the eyes of Internet entrepreneurs, although the annual market is also quite impressive, the market share is fragmented, mostly individual shops and printing plants in the undertaking of the business. These companies use the Internet primarily to rely on network access

Business card production has not been the eyes of Internet entrepreneurs, although the annual market is also quite impressive, the market share is fragmented, mostly individual shops and printing plants in the undertaking of the business. The use of the Internet by these companies is largely dependent on network orders, and all business processes are still traditional. Last year Bukop.com introduced Taiwan's business card network can be regarded as a deep combination of the Internet to transform the traditional business card service paradigm. In Britain, the business was made by a company called Moo.com, which was known for its custom-tailored business cards, extended to European Anglo-American countries, and last year printed hundreds of millions of business cards, which continued to grow at a rate of 20% a year, even as other printing companies went bust. Why Moo can be a solo show? It is a very innovative business, in this simple example, interested friends can delve into the company and the business.

Moo.com website is mainly engaged in online business card design, users can upload photos through the web site or layout design, it is easy to produce exquisite and creative business cards, small cards, postcards, stickers and so on, the service is mainly for small enterprises or start-up companies.

Product Innovation:

1. Integrate Facebook timeline to launch social business card

This is the new business social networking model that moo.com opened in early 2012 to allow users to create customized social business cards by consolidating Facebook timeline content. Business cards can be personalized based on the personal preferences of individual users, for example, users can print their own photos on the front of a business card, and attach a personal note or a favorite quote on the back. Therefore, each card is not the same, users can be used in different social and commercial occasions. Moo.com This consolidation allows Facebook users to generate personal business cards based on their timeline content. As a result, Facebook users can apply the bits of life recorded on the timeline to real-life scenes.

According to Moo.com research, consumers are now increasingly looking to try "social" business card experiences online, and they usually prefer to add more personalized content. In this way, in order to be able to stand out from the competition, consumption adds some more noticed job titles to their business background, such as "Chief Happiness Executive (figuratively Happiness Officer)", "Linux Geek (Linux Geek)" "Personal shopping pioneer ( Personal Shopping Trailblazer) "Web Kahuna" "SEM rock star (sem Rockstar)" "Water pipe Dredge Hero (Plumber Hero)" and other functions. Like Zhou said he was 360 chief experience officer.

2, the introduction of NFC business cards.

At the end of last year Moo.com launched an NFC business card that incorporates NFC tags, which can be scanned directly through NFC-enabled smartphones to deliver business information to customers quickly, simply and creatively. From then on only need to bring a business card, and then to have NFC devices to scan, you can reach the transfer process of paper business cards. NFC Business cards can not only transfer information to the phone, but also to connect more features, such as opening a Web page to introduce details, not only that, but also to connect blogs, maps, pictures and so on. This NFC card will be produced in 2013.

There is also a mini business card (half the size of ordinary business cards), luxury business cards and other innovative product forms.

Business Innovation:

1. Open a physical store in London

In the real store by the network impact of the moment, moo.com but the opposite, last month, opened a physical store online, why does business-to-business companies want to do this? If the guests to open the physical store, we will not be surprised, online business card production company to open the physical shop, it is puzzling. Originally, Moo.com's intention is not in simple entity business offline display and sales, but in its PR value. Because Moo is mainly for startups and small businesses, they also offer the physical store as a venue for a speech event, offering an entrepreneurial experience share. In order to influence the target group's cognition to the enterprise, it is not high!