Moon Blog: From Ice tea "another bottle" marketing talk about

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Bo owner last night bought a bottle of 3.5 yuan of unified iced tea, is that kind of canned, very much! Why say so, because the general small canned ice tea also want 2.5 yuan, plus a dollar can add about half the amount, if the ball when buying a bottle will be very resistant to drink. Another I like to buy ice tea is willing to like a unified series of drinks super high school award rate, generally you buy 5 bottles of unified drink probably will be a bottle, this is not, I bought the pot last night, 3.5 yuan of ice black tea opened the lid to find another bottle, this can not but say is a surprise, unified this marketing activity also fostered me to buy unification habit.

The unified "another bottle" activity actually brought them a large number of consumers, many other drinks also learn the lottery, but did not

The main reason for unification is that the winning rate is very high, and such as Pepsi Cola, Coca-Cola, top Tianjin's orange juice and so on are not so high winning rate, and such as the United States and so on simply set up online integration System, these are in fact not consumers like, consumers like is "another bottle." So if the introduction of E-commerce in this "another bottle" concept is also the same as the same product will have increased the occupancy rate of the effect of the market?

Do e-commerce friends know, E-commerce activities in general more popular is bundled sales, email, buy how much to reduce the number of seconds to kill, and these activities want to not let you occupy more market consumers, and can only let you sell more products, From the enterprise point of view to take more products to make discounts can sell more products to make more profits. But from a far-reaching point of view, the consumer groups of enterprise products is relatively fixed, and the cultivation of a consumer to buy your product habits is a more perfect strategy.

For example, underwear industry, the entire industry has many brands, such as Love, Maniform, Triumph, Isaira, Wacoal, coach, etc., these are domestic underwear in the middle-grade brand, online prices are often between 100-200, and generally their consumer groups are often about 25-32 years of high income earners, In other words, this kind of crowd is relatively fixed, especially online shopping, online shopping, the age of 25-32-year-old high-income earners is actually relatively fixed. So now, you, Ella. Want to do e-commerce marketing, you need to choose the right marketing plan, if you're selling from the point of view, you do bundle sales or to do the full amount of the reduction, then do the sales period may originally buy love products consumers see you have activities to run to buy your products, Ella, but when you do not do activities , the adoring consumer still buys the admiration, and you, Ella's client, are relatively fixed and not increased by your marketing campaign. But when you make marketing campaign to "Rob" consumer activities, that's great, you can love, triumph, maniform consumers become your, for example: "Another Bottle"!

"Another bottle" directly into the electronic commerce is fully feasible, but must do the following:

1, must control "another bottle" of the winning rate of about 10%, but to control the cost ratio.

2, "another bottle" activity as an advertising marketing put into operation.

3, the perfect prize tax change method.

4, the regular activity feedback system.

5. Reasonable period of activity.

As long as the five points are fully implemented through basically enterprise E-commerce can do a very good "rob" consumer marketing campaign, concrete how to implement can be done according to the actual situation of the enterprise, such as line online under the combination of online activities under the line to accept the award and so on, I believe that friends familiar with E-commerce have their own way, Chimera blog here to welcome friends and Benbow to discuss!

Reprint please Ming from the Moon Graceful blog: http://www.wangchenhao.com