Moore Manor won 5 million dollars to invest in child games SNS or into the blue sea

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

October 2007, Wang Haibing made a difficult decision--------------------------------------

08 months after the year, Wang Haibing announced to the outside world that his rice-washing network company has won a 5 million dollar investment in Qiming venture, and that he led the research and development of "Moore Manor" has been written in primary school textbooks and received more attention.

However, this is far from the excitement of the moment. Turn around, in his behind, Obi, Underwater World, Hangzhou box and other competitors have March jumped the sea, and the Giants covet and gaze of the eyes have never left them. Business model, questioning saliva, all sorts of worries appear, all look not wonderful.

A tempting gold mine.

When asked why he left Tencent and chose to start a business, Wang Haibing smiled and said, "It has a lot to do with my personality, and it's always been something I want to do." So, in 2007, Wang Haibing, known as the "father of the QQ pet", chose to start a business.

Soon after, one of Tencent's 5 founders, the predecessor of COO Zeng Liqing was Wang Haibing persuaded, began to invest Wanghai soldiers of the rice company, so, Rice has the original a sum of less than 10 million yuan of angel investment.

Similar to Wang Haibing, in 2008 years before entering children's games SNS market what Tao in talking about his entrepreneurial, also smiled and said, "This is related to my personality, I hope to try new things, into the new market." ”

Before this, he was a successful IT professional manager, he was in the 2002-2004 years as the hope For Information security Technology (Shanghai) Co., Ltd. General manager, responsible for the panda software Greater China work. 2004 ~2008, he was chief executive officer of a Silicon Valley technology company. And the founder of the Cool Chatter network, the introduction of the game "Underwater World" is his first venture.

Obviously, entrepreneurship is not just "dream", "impulse", "personality" These words can be supported, because in their view, the children's game SNS market is definitely an untapped gold mine.

"In China, children play SNS market is a blank, the need for this market-specific products." "said Gan Jianping, managing director of Qiming Ventures, who invests in rice-washing networks.

Wang Haibing, Ho Tao believes that China has nearly 200 million of children's users, many of these users have access to the conditions, but now there is no specific targeted 6~14岁 children's successful services, this is certainly a business of the blue Ocean.

CNNIC's report also shows the great potential of the market. According to the 23rd China Internet Development Statistics Report, in 2008, 10-19-Year-old netizens became China's largest internet user group, accounting for 35.2% of the total number of Internet users. At the same time, the report shows that 69.7% of the Internet students have played online games.

In addition, foreign successful cases also make entrepreneurs and VC exciting.

In 2008, more than 10 U.S. children's virtual world projects received 300 million dollars in investment, according to investors. The forerunner of all this is a children's website called the Penguin Club Penguin. In August 2007, Disney announced the acquisition of the Penguin Club at a price of 350 million dollars and announced that it would add $350 million or more to its performance in 2008 and 2009. According to the public data, the Penguin Club's traffic once surpassed the most popular online game of World of Warcraft.

"Adult games and children's games are very different, this is an imaginative market." "he said.

Encounter with Chinese parents

Whatever myth The Penguin Club has created in the United States, it belongs to the Penguin Club, where Chinese "replicators" face a tough market for Chinese-style parents.

"In some people's eyes the blue ocean may actually be the Dead Sea, and the gold mine may be a dangerous place for impending landslides," he said. One entrepreneur said meaningfully.

Countless people have questioned the business model, and they are less convinced that in a Chinese-style parent-led market, this pattern will grow into a towering tree.

Online gaming industry veteran, Rainstorm Entertainment CEO Zhu Wilian said he is interested in child game SNS, but this business model is not very clear now. Because of children's limited consumption capacity, excessive demand can lead to resentment of parents and social problems. Children's self-control ability is poor and needs to be managed and channeled. In addition, strict network security is required for children, as children are easily victimized on the internet.

At the same time, Huaxing Capital CEO Baofan, Angel investor Bao said that Chinese parents are very strict in their children's supervision, it is necessary to let children play games, but also to pay, and security, which is a high demand for any parent, so they have a skeptical attitude to the size of the market development.

"Basically every VC will ask the same question, the Chinese parents to children's supervision and requirements are really strict, this is an objective existence." "There is a second round of financing," said the Tao.

In order to reassure parents, Wang Haibing and what the first thing to do is to reassure parents worry. For example, "Moore Manor", operated by Wanghai, the introduction of limited-time opening strategy, control of the Internet, blocking bad information, opening a ban on the service zone, real-time monitoring mechanism, convenient reporting and complaints measures, and other security measures, but also positioning the game as a security and health puzzle virtual Interactive community, implantation of some education and foster the mechanism of love.

imperceptibly, some parents have begun to accept this child gaming community. "Instead of letting kids play those bloody, violent, erotic games online, it's better to let them play this clean game, and grooming is much more useful than suppressing it because I can't look at the kids for 24 hours, so he doesn't surf the internet or play games." One parent said.

"I was surprised that some parents had bought a monthly package for their children and encouraged them to play Moore Manor," Wang Haibing said. ”

However, in any case, it is difficult for children without the ability to spend money to buy props and parents to support their children to play games. "Child SNS as long as can solve the problem of charging channels, there should be hope." "said Xufeng, an analyst at Eric Consulting.

Wang Haibing and Ho Tao are also on the road to explore the business model difficult to move forward.

Wang Haibing Frankly, now children play SNS the entire industry is in the business model of the exploration period, we have not explored the most suitable business model. Now, the rice company first from the user hurt the least money way to start, such as props monthly system, development line around the doll, books, clothing and other derivative products, the future, there may be involved in the operation of embedded advertising.

The model of what Tao explores is similar to the Wanghai soldier--combines the membership system and the offline derivative products. At the same time, he said, as in the early days of the portal, children's game SNS will certainly encounter business model, but he firmly believes that as long as the value of the people will earn income, the future will certainly have a better profit model.

Although Eric Consulting analyst Xufeng that offline peripheral products are vulnerable to piracy and low profits, the income of implanted ads limited, the balance is not good grasp, but Wang Haibing and Tao are excited to disclose that they will achieve break-even within this year.

In the Founders ' view, Chinese-style parents are clearly not a problem.

The coveted by the Giants

This is the age of a giant. Sohu, Tencent, Shanda, NetEase, these giants are beats, have fertile horse, will take stock, ready to attack the new market at the right time.

"On the battlefield of the Internet, there are many examples of giants winning and striking, and no one knows if it will be your turn next time." "said one analyst.

Parent-Child website Baby Tree CEO thinks, child game SNS is likely the next striking typical. "I've always been very focused on children's game SNS because, in the next few years, when our audiences grow up to play games, this may be one of our business," he says. But I don't think companies that enter the market early will win. Because 7~14岁 children are easily attracted to good products, but they are not too loyal, and their friends and classmates usually maintain a relatively short period of time, so, I think, to enter the market is not important sooner or later, we are only cautious attention to this model. ”

"If the Giants such as Tencent enter the market for children's gaming SNS, strong research and development capabilities, huge users and strong capital will likely force the first entry into the site into jeopardy." "said a venture capitalist, who declined to be named.

In the face of the Giants, game entrepreneurs experience not only the spirit of the test.

"The Giants are really scary. The Internet industry and the sports industry are the same, basically only the top three of the industry can survive. From the start I will have to consider the day the Giants enter, consider how to compete with them, this requires extra caution. Asked about the "giant threat", says Wang Haibing, who ran away from the Giants.

But prudence does not mean fear. Wang Haibing said that, although the Internet industry giants exist, but from the past development and examples, not all the emerging internet companies have died, the internet industry has a new company and the development of space.

"We have the advantage of being more focused on users and more detailed research into market segments, compared to giants and multiple business companies, and it's not always possible for Giants to invest so much energy, so we have an advantage and we need to be brave." "Wang Haibing said.

"There is a cost to exploring a business model, but the first entrants are not necessarily the last to laugh, but there is a greater chance of success," he said. "What Tao said.

In his opinion, children's game SNS This model is still in the business model of the early exploration, only when the business model gradually mature, the real leader will appear, the incubation period is probably years.

This is clearly a period of competition and frustration, tears and sweat. is an entrepreneur and mature segment of the market must pass the stage.

Vote: Moore Manor Children's game SNS, talk about the future prospects.