Mop to launch independent business plan in two or three years

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Oak Interactive Group Chairman and CEO Chen 9th in an exclusive interview with NetEase Technology revealed that the Thousand oak is to be its community website Mop will independently go out to operate alone, the goal is two or three years to land in the mainland or Hong Kong gem.

Before the acquisition of the network (now renamed Renren), Mop was the most important card in Chen's hand. In addition to the community, he had to transform the mop into a new media portal, "at that time to emergency fatten, later found to be anxious not to come." After the acquisition of the network, especially in the past 2009, Renren's "user size and income have increased twice times", claiming that registered users reached 120 million, active users 30 million.

In the rapid growth of Renren's colleagues, MOP began to "fall out of favour", Chen a boat to talk about all SNS and Renren, little mention of mop nets. At the mop's internal meeting, employees began to complain: the scale of income than mop a few times the world are shouting to go to the gem listing, how can mop has been living in the shadow of Renren.

"SNS can be made into a large company, the imagination of the community is limited, but MOP is a good asset, should be institutionally let him have a better development." "Chen told NetEase Technology," Tianya can on the gem, mop must also be able to. Chen decided to let mop operate independently.

Oak Interactive Group Chief marketing officer Bill told NetEase Technology, as an independent operation of one step, thousand Oak plan for mop set up an independent sales team, "now the sales team together, we are more willing to sell Renren ads, not to mop." "Bill also revealed that the 2009 mop of the day landing users (non-visitors, refers to the user input username password login community) increased by 300%, traffic growth rate is very high."

As for MOP's current income scale, Chen revealed that mop's current advertising revenue is close to 100 million yuan, the revenue of the web game is bigger than the advertisement, but he did not disclose the specific figures. However, it is noteworthy that the mop's advertising revenue is partly from the packaging and sales of Renren, the web game as one of the revenue pillars of the Oak Interactive Group, which mainly provides promotional intelligence, in the listing of the Web game business will not necessarily be drawn into the mop's assets.

Chen a boat for mop set the ultimate goal is to years within the domestic or Hong Kong gem listed. The timetable has been set for a long time, so there are many variables in the mop's listing plan. The industry believes that, whether or not after two or three years can be successfully listed, Chen Yi, the main reason for the break-up of Oak is the hope that it can have a good incentive mechanism, not by the growing impact of Renren, independent development and growth.

Source: NetEase