Moral integrity, in the internet age is already an escaped word

Moral integrity, in the Internet era has been an escape of the word, can be broken, broken can also pick up, many times the entertainment is in this again and again out of the pick up production. "Moral selection" to do is probably the production of this kind of entertainment, its founder @ Hua Grace told me they want to do "the entrance of the entertainment center," I thought a lump of jokes how to the entertainment center? I don't know when I formed the stereotype, but when I tried it myself, it was not just the word "jokes" that was enough.

Spend a few days on the above content, feel the overall content in style compared to "Snake essence Disease", is a result of abnormal logic causes your brain circuit to tie a knot and then "know a hit", can poke the point of laughter, pain point, groove point of things. In terms of media form, "moral selection" at present, there are graphics and text stickers, long audio, and GIF three categories of content, the future will increase the video shape, the platform itself does not produce content, but by the settled Third-party content contributors to provide (much like a theme club feeling), PGC-led, currently for the invitation system, and the integrity of the operating team in the settlers are very strict checks.

No matter which form of content embodies the language system of the different degree, from their lives and their attention to things very near, text content of course more suitable for not loud noise, and no WiFi occasions (such as in class, this thing we have done), just on line soon audio account is a radio station, It's often the anchors who talk about a conversation show. Perhaps due to the mechanism of PGC production, the current form of interaction is limited to comment and share to the social network, will soon add a game of strong interactive mode (the specific form of unclear).

Personally think the biggest bright spot is the content positioning is very accurate, Grace introduced that "moral selection" of the target user group is a user, she thought that this group of life scenes, interpersonal relationships are more pure, most of the time spent in the classroom and dormitory, so this group's image is easy to be abstracted out. This is a picture of the team's research on the following:

Personally think this is a "heavy taste of the small fresh", grace that entertainment is the first need, they have a lot of debris, boring time need entertainment to fill. Before the team also did a call "sound" of the small fresh style audio products, has not been done, but the sound of the failure of this product also let the team to the group's interest in understanding more clearly, the user is the highest frequency needs to retain the bar.

In addition, the "moral selection" of user data acquisition and analysis can also be more in-depth mining user interest map. Therefore, the future will be in the personalized content distribution efforts, according to user behavior path, time, season, network environment differences push different media forms, subject matter content. In the future, it hopes to gradually establish a third, 95 or even 00 after the interest data model, for Third-party applications to provide data support. A map of interest--content/interaction--a finer interest map, you know.

So you understand the commercial value of the goods? Advertising for many years has been the most mainstream content to make money, but in the present, naked hard already outdated, so more will choose content marketing, or original ads such a train of thought, remember who said, "arranges don ' t like ads,but tightly like Interesting things that happen to being ads. "This kind of advertising must require the team to have excellent original ability (foreign BuzzFeed in this is very good), implanted blunt content is very easy to be disgusted by users," moral selection "in the content of the entertainment decided it is still quite suitable for this soft implant. At present, the moral integrity has been "waiting for the Wind", "Beijing Love Story", "Noisy Heaven", "Ender's Game", "The Adventures of the Birds", "Snow Country Train", "Iron Man 2", "Master of Hypnosis" and other 20 dozen film, Geake-Yi Concert and other partners have been promoted, At present, moral integrity in business cooperation has PGC side and platform approach two ways, but in the split will be different. In terms of content marketing, individuals think that the recent Sogou input method (PGC side approach planning) this is good. According to Grace, VIP value-added services will also be another source of income in the future.