Site to do more, then have a premonition, you can more accurately see a site of good and evil and development. Excellent site, usually very the customer experience (of course this is nonsense), and the site good customer experience in addition to excellent interface design, reasonable introduction of the framework layout, but also a bit important-the readability of the text content. This is often overlooked by many webmaster. This has also become a watershed in the site's operations.
mentions the text content, many stationmaster will use "The content construction" this technical noun, actually, to the website, the content should not be "constructs" to come out, but is feeling from the communication. Text content is like a person's way of speaking, is used to build communication channels, who do not want to talk with a foggy and disorganized people.
So how to ensure the readability of the site content, in fact, it is not particularly complicated to say.
Analysis of customer needs
Each site will have its own positioning, positioning will have targeted customers. Stand in the customer's perspective, to understand their needs, to meet them.
Second, do not have to infatuation original
Before the old money in training, to spread a misunderstanding, especially the content of the original, and in fact, this is not entirely true.
Original content of course to have, SEO help is still very large, but only to maintain a certain ratio, the ordinary enterprise station, maintained in about 30% can be. In order to ensure the integrity of the site text content and practicality, should be appropriate to reprint some other relevant essence of the article, after all, only by their own editorial ability, it is difficult to do these. Now many customers experience a good site, not to say how many original content, but the aggregation of resources to do a good job.
Iii. editing basic operations
For the readability of the text content, the requirements for editing are not particularly high. The main operations are as follows
(a) Summary of the main idea to form a description
Before editing the text, the article is summed up to form a description within 200 words and put in front of the body.
(ii) Refining keywords
Extract the key words of the article, as far as possible in the title. Convenient for customer inspection.
(c) The main points are bold
The core ideas of the article are bold or other eye-catching signs.
(iv) Clarity of paragraphs
Be sure to segment on the main points, and an incoherent article can make you bored.
about how to ensure the readability of the content of the website, that is, it is not difficult, just heart.