More active reading or sharing users on social networks

Facebook, in fact, cannot be a user-only content-sharing and consumer website.

American users now have a lot of social networks to choose from. Facebook, though, is still the king of the number of users. But other sites are winning over content sharing, while others are more Facebook than content readers.

Nearly 7/10 of American LinkedIn users now say they use the site as a focus, but they rarely publish content, while 10% use it to share photos or status updates, according to Harris. Interactive for MyLife in July in 2012, this proportion is actually very low.

At the same time, Foursquare did share the most active sites, 44% of Foursquare users posted photos or status updates, and another 34% said they used Foursquare only to watch, and 37% of Facebook users used the site to consume content, 17 % to share content.

Facebook is very interesting in two ways, and it can be seen that Facebook users are less interested in content sharing, after all, because they are not proficient in authoring content.

The use of LinkedIn and Foursquare explains why it's so prominent in content reading or sharing that most users go to LinkedIn to see other users ' pages and learn about their work experience, and some users update pages or post links, But the purpose of using this site is primarily to read and understand careers information about other people.

And Foursquare, is about sharing the existing location of the service, users log in often to understand who has been signed up. At the same time they will sign in first, and then publish the relevant photos to see what others are doing, or looking around for what can be visited.

Of course, Facebook's dominance is still unstoppable, according to Janrain's 2012 Q2, when asked about the social networks that users use most often to share content, 53% said Facebook,41% said it was Twitter, and only 4% said it was LinkedIn. Q1, 54% uses Facebook to share content, and 39% uses twitter,3% to use LinkedIn.