More crazy than gambling on the mobile phone game: Suck gold myth or create a rich bubble

Hot hand travel industry hidden many problems Xinhua news agency, Hangzhou, July 23: More than gambling on the crazy mobile phone game: Suck gold myth or create a rich bubble? Xinhua News agency reporter Liu Menze, business Italy surplus a dozens of square meters rental room, several 20 years old it otaku, several configuration slightly high computer, five or six months time, a new mobile phone game was born. Such a game may bring tens of millions of dollars of wealth, but the greater possibility is oblivion in many games, all the painstaking efforts. Industry insiders sigh: "This industry is crazier than betting stones." "The hand swims the market upsurge to cause" the gold nuggets heat "at present, the national hand swims the research and development team has exceeded million, each month through each kind of channel on-line launches the game to surpass 100. China Mobile gaming market reached 50 in the first half of 2013, according to the Analysys think-tank. The size of 1.3 billion yuan, the growth rate reached 66. 1%, a record high. As a result, analysts called the 2013 "champion Lang Yuanying". "My name is Mt", "Million King Arthur", "Time and Space Hunter", "defend radish" and other these current hottest hand tour, to bring huge benefits to developers. According to statistics, the second quarter of this year, the number of domestic mobile gaming users have reached 1. 700 million, the IT bonanza attracted countless "nuggets". "Just like farming, this year says soybeans are selling well, and next year farmers in the village are herd to grow soybeans," he said. "Hangzhou Qi-wing technology company founder Fangming Such a metaphor domestic hand tour market," in Hangzhou, the production of hand-travel companies have a foot can be trampled to death several families. Shillon, an international analyst at Analysys, said mobile gaming based on smartphones started in China in 2010, with a big explosion in the first half of the year. Born in 1988, Fangming, last March with two seniors began to establish Yee Wing technology company, has organized a team of 26 people. Their research and development of the Hand tour "the Gods Q Biography", has been in the domestic Hand tour list ranked top. Also engaged in the industry in Hangzhou Zhang Zhengfen said: "I have seen a team, rented a dark room, garbage, Coke bottle Montreal are all, the basic is upgraded version of the University Boys dormitory." "Shillon said:" The hand tour industry cost is very low, but the success rate is also very low, there are many small team to make the product no one knows, the company dissolved. Shillon predicts that the first half of next year, the hand tour market faces a bubble burst reshuffle. "Free" environment profit by "digging" the small European country of Finland over the past more than 10 years has been to Nokia as the representative of the national image, in recent years, several round, chubby birds and green pigs have replaced Nokia, which failed to catch the first bus of touch-screen handsets, to become Finland's national business card. According to Distimo, an App store analyst, the cumulative number of downloads from Angry Birds has exceeded 1 billion, with related derivatives being sold around the world. An industry analyst believes that the successful experience of Angry Birds is hard to replicate in the extensive competition of Chinese hand-swimming. "Foreign heavy design, domestic heavy money." Fangming said, "The most important thing is the idea and design." Like"Angry Birds" such a stand-alone game, the story is very simple, that is, the birds to hit the pig. But the design is complicated by studying how each of the pigs is to be played. "Can make Angry Birds", "Fruit Ninja" and other well-known global mobile phone game to make a pot full of profit, is accustomed to the virtual electronic products "pay" foreign mobile phone users, in the application shop one-time purchase a application, you can rely on game technology to obtain the honor and fun. But the road has become a habit of "free" China, which is clearly difficult to get through. "Domestic consumers see the game is not free on the criticisms." Therefore, a lot of hand-tour designers are free banner, to make every effort to set a pit for players to jump in. In order to find self-respect in the course of the game, the player has to keep charging money. "Zhang Zhengfen said, and foreign concise, the game story of all ages is different, the domestic hand tour is extremely complex, eager to start from the beginning of Pangu" Grand narrative ", a weapon will be forged, synthetic, laminating and so on complex processes, each link to find ways to allow users to pay money. "Online gaming is more profitable than stand-alone. "Hangzhou Pan-City Technology CEO Chen Weixing said, similar to" Angry Birds "such a stand-alone game to rely on innovation, relatively difficult, online games are much easier. Fangming Feel the domestic hand tour industry is very impetuous, and even the coal boss feel the hand tour to make money quickly, ask him to develop a game, put a few beauties, let the user "point to go." The same quality competition in the hands of the company where to go? Zhang Zhengfen This industry summed up as "entrepreneurship is very simple, fierce competition, plagiarism is very serious." "The success rate is no more than 20%. Shillon judged that the homogeneity of domestic hand-travel products led to this result. "Profit model is still the same as the previous PC-side profit model, the main prop charges, this model on the Chinese market, the user acceptance is very high, more mature." "Therefore, when you open the App Store to search the domestic hand tour, see nothing but card class, fighting class, such as the traditional type of strategy." For those new ideas, new designs, Fangming said: "1000 ideas have 990 dead in the womb, most of the start-up teams are copying." "The Hand tour industry, the money may only 5%, 85% of the game developers are losing money, there is a 10% break-even." Ding, the CEO of the Daily Power company, who has developed a hand tour of civilization revival, said in a media interview that they had entered the market at the right time and that if they entered now, the probability of success would be low. Shillon said that in the white-hot competition, innovation has become the most important factor. It requires technical wisdom and courage and perseverance.