Jingdong Mall, Suning appliances and gome and other electric dealers to carry out price war, 16th, the price war continues, Sina Weibo certification data show as "Jingdong Mall chairman and Chief executive officer" Liu said, "No patience with suning 10 yuan 10 yuan price, this morning 11:0 012:00, direct distribution of 2000-300 and 3000-500 of the big home appliances coupons, equivalent to a cheap 300-500 yuan per piece, step! ”
According to the Securities Daily News, industry economic Observer Liang said: "The price of electricity dealers will be intensified, at least for 3-5 years, and the intention is to kidnap suppliers." ”
According to industry insiders said: "Jingdong Mall recently in the new round of risk financing and overseas listing stock financing process has made some new progress, funds to get a certain support, and this is the Beijing-East start to provoke a price war background, Jingdong has been at a loss, and nearly two or three years to do not have the profit preparation. ”
Liang said, "Beijing-east profit model more and more like Gome, Suning strength store admission fee model, the price difference between retail sales of gross profit Jingdong may be zero, but does not mean there will be no profit, to earn the high return of manufacturers and entry fees become an important source of profits." At present, Beijing East is very eager to build a model of Su Ning, Gome type of financial platform, the larger sales platform to the suppliers to collect more taxes and levies, the next few years Jingdong more is to consider how to expand the sales platform. ”
He said that "Beijing east has kidnapped venture capitalists, investors can only choose to support Jingdong, until the Beijing-east listing can be cash." 20 years ago, the United States and suning price war more brutal, now almost subsided. At present, the market participants more, the industry into the shuffle stage. ”