More slowly than Vanke: Blue GUI garden lost medium and low-end hard demand declined on the chopping board

The slowest sales in the first half of the country garden business model is facing collapse, sales area increased by 30%, sales area only increased 6.5% July 14, Bi Garden (2007.HK) briefing shows that as of June 30, 2009, the country Garden to achieve a total contract sales of about 8.79 billion yuan, Grew by about 6.5% per cent in 2008.　　This increase is far behind the similar scale of real estate enterprises.　　The logic behind this is that the country garden, which relies on hard demand to pull sales, encounters an unavoidable bottleneck in this round of macroeconomics. Recommended to read the latest position exposure of 42 fund companies (with heavy stock) this week, the most bullish stocks of analysts to buy 8 stocks (list) Ambush performance pre-increase share of the main bullish 27 funds four giants two-quarter investment strategy revealed a dime a large number of investors are selling focused Rio Tinto: from "spy door" to see the impact of commercial espionage war on today's share price　　Key company News list sales growth Xiao Bi garden again on the cusp. A statistic from Kerry China in early July 2009 showed that the first half of the country garden had completed 6.856 billion yuan sales, while the sales of the garden had reached 7.44 billion yuan in the same period last year.　　If the Kerry statistics are true, in Poly, Jindi and other real estate big rebound in the case, BI garden The first half of this year's performance is really surprising. In the first half of the housing market warmer, the country garden facing sales fell nearly 7% year-on-year.　　In Kerry (China), the first half of the year's sales of the top 20 of the real estate companies, the country Garden became the only one in the first half of the year lower than the same period of listed real estate companies. However, Liu Jiayi, director of the Investor Relations division of the Country Garden, questioned, "in my impression, they (Kerry) have never contacted us, really do not know how their data came from." "According to the July briefing by Beyonce Garden July 14, as of June 30, 2009, the contract sales of about 8.79 billion yuan, the 2008 growth of about 6.5%, the contract sales area of about 1.918 million square meters, 2008 growth of about 30%."　　Although the amount of sales growth was small, the data disclosed by the briefing was positive.　　Notably, although sales grew by 30% per cent Year-on-year, contract sales grew by only 6.5% Year-on-year, a difference of 23.5%. "People sell 10,000, the country garden itself only sell more than 4,000, which makes the amount of sales can not catch up with sales area." But the bi garden in the cost control is still commendable, with a dragon-style production, fertilizer and not flow outside the field, bi GUI garden every cost is calculated into, this point Vanke is also to the country garden to study.　　Li Wenjiang, an analyst with rich brilliance, said in an interview with a financial weekly reporter. "Such a difference, may only reflect a situation, the country garden price range is very large, but from my grasp of the situation, the sales price of the country garden has been very stable, in 4About 000 yuan.　　Han Xi, a well-known real estate expert in Guangzhou, said.　　Reporter has this letter to the relevant departments of the country Garden, but to the deadline, the reporter has not received the relevant aspects of the reply.　　The wrong step from the 6.5% increase in sales, the country garden, which once tried to catch up with Vanke (000002.SZ) Real estate giant crocodile, seems to have been wrong step.　　Comparable peer data, the same time Poly Real Estate (600048.SH) to achieve the contract area of 2.5243 million square meters, an increase of 164.41%, to achieve the signing amount of 21.054 billion yuan, an increase of 168.18%.　　Golden Land Group (600383.SH) cumulative sales area of 844,700 square meters, an increase of 77.46%, the cumulative sales amount of 8.575 billion yuan, an increase of 72.47%.　　Decimating real estate sales in the same period of about 12.83 billion yuan (according to the sales agreement has been signed), sales area of about 1.3456 million square meters, two data last year, the increase also reached 67% and 86% respectively.　　and agile (03383.HK) in the first half is a step, in 2008, the annual turnover of agile is only 9.3 billion yuan, but in the first half of this year, the first half of the cumulative contract sales of about 10.3 billion yuan, contract sales floor area of about 1.6 million square meters, to achieve the annual target of 70%.　　First-line housing enterprises, only Vanke and the country Garden sales area of similar growth, but in the amount of sales, instead TA Kong Vanke growth is still higher than the country garden is nearly 20%.　　It is noteworthy that in the recent announcement of the country garden, the emphasis was put on "the 2009 purchase will be placed in Guangdong province", the previous 2008 years of data show that the 2008-year open sales of the country Garden 40 projects, more than 20 projects outside the province contribute only about 25.5% of the annual income.　　In fact, the first half of the Guangdong Provincial project in the country Garden, only Hubei Jingmen project in sales. From the allocation of land reserves, garden also made adjustments, and recently bought four pieces of land, all in Guangdong province.　　Three of which is located in Guangzhou Country Garden Phoenix Location Zengcheng, another block is located in Zhaoqing Gaoyao, Guangdong province near the garden.　　As of June 30, 2009, the country Garden has obtained the state-owned land use right certificate (including the rights and interests) of the construction area (non-land area, the same below) about 43.51 million square meters (has been delisted but the state-owned land use certificate is being acquired in the building area is not included). "The country garden oneself thinks outside Guangdong province Place to its brand acceptance degree is not enough, the North and south some difference is also more obvious, the layout, the design and so on aspect will have the quite big difference."　　"Li Wenjiang points out. "The model of the country garden is very simple, and one is to provide the dormitory for the working-class." All his support comes from hard demand, and is the rigid demand of low-end, not the increment of investment demand, nor the scarcity and resilience. Then the success of the garden is only two.: Rising prices, low and middle-end consumption capacity is increasing.　　A person who has studied the country garden has pointed out. According to BI Garden 2009 first half of the sales, its sales average price of 4583 yuan/square meters, bi GUI garden site also shows that the vast majority of the project for the suburbs of the rural market. "And China's current real estate structure is that the consumer groups concentrated and increasingly focused on high-end, because the distribution of wealth is becoming more and more serious, the consumption capacity of working-class people continue to decline." The above people added.