More than 30 champions exclusive interviews 1200-hour Olympic original video show

July 19 Afternoon news, from the opening of the 2012 London Olympic Games, a week or so, as the Chinese Olympic Committee and the Chinese sports delegation's only official Internet partner, Sina today officially released the 2012 London Olympic strategy, and announced the signing of China Network Television (CNTV), access to include the London Olympic opening ceremony , the closing ceremony, the award ceremony and all the video copyright rights of the Olympic Games. Starting from July 27, Sina will bring the whole 19 days 24 hours of uninterrupted Olympic video broadcast, covering 26 large items of 38 302 small items of the Olympic Games.

Sina related official said, in order to make the Olympic report more than a step, Sina Sports (http://sports.sina.com.cn/) on July 13 completed the revision on-line, the new sports channel will highlight the video, interactive dual platform. Among them, the proportion of video increase 50%, micro-BO coverage expanded 1.5 times times, better meet the users of video and interactive needs experience, the realization of SINA Sports brand value of a huge upgrade.

More than 30 champions exclusive interviews 1200-hour Olympic original video show

In addition to signing Cntv won the Olympic video copyright rights, as the Chinese Olympic Committee and the Chinese sports delegation, the only official Internet partner, Sina will be the exclusive invitation to more than 30 Chinese Olympic champions in the London front, and the star of China and the stars together to create an interview program, "Face the Champion", For the first time to bring the Olympic champions to win the experience and the exclusive behind-the-scenes footage. In addition, Sina also integrates many resources to create a number of Olympic original video programs, with the industry's most complete more than 1200 hours of original Olympic video program. By Huang's talk show "three Olympic health visitors" and "Jian Xiang newspaper", Guo presided over the comprehensive arts program "Big Guo Rice", the famous media commentator Liang Hongda sports storytelling "Old Liang said the Olympic Games" is also the characteristics of the Sina Olympic video content. It is reported that "three Olympic health visitors" and "Olympic Guo Rice" will be in late July in the country more than 30 provincial and municipal television broadcast.

In addition, Sina also integrates all the Olympic related video resources, launched the Sina Olympic live station. The Sina Olympic Live station uses the television station 24 hours uninterrupted broadcast way, lets the netizen enjoy in the entire Olympic Games competition, but also can watch the original point of view original, the interesting full variety originality splendid program. Of course, unlike traditional TV stations, Sina's Olympic live station injected a lot of interactive functions. Access to the Sina Olympic Live station, users can either watch the program in order, or according to their preferences to choose any program play. In addition, the Sina Olympic live station also launched a microblogging subscription function, users subscribe to a program or a game project, will be on the personal Sina Weibo received the latest program notice, which also makes the Sina Olympic live station to become a true sense of the personal exclusive Olympic platform can be customized, Let the Netizen in the daytime busy work also need not worry to miss oneself concern the match.

Chinese legion has won more than 10 million Weibo netizens

To fully meet the needs of Internet users to participate in the Olympic Games, from July 18 onwards, Sina Weibo has launched a number of Olympic theme events. Among them, "with the power of micro-bo refueling" brought together a very high popularity. As of July 19 3 o'clock in the afternoon, the activity line is less than 24 hours, has more than 100,000 netizens for the Chinese Corps refueling more than 10 million times, Li Na and the Chinese men's swimming team occupy athletes, sports teams first in popularity list.

In addition, with the 2012 London Olympic Games, the opening of the micro-blog games, Sina Weibo for the vast number of netizens carefully built a collection of ornamental, entertaining, interactive large-scale 3D interactive community. Netizens can set up their own sports delegation in micro-blogging games and send elite fans to compete in various competitions, such as badminton, diving, table tennis, athletics, gymnastics, basketball, swimming and so on, to earn points. In the 19-day competition, Sina Weibo will distribute exquisite gifts to netizens every day.

Nearly 70% Internet users to get the Olympic information first Choice Sina

According to a small survey of Internet users watching the Olympics, nearly 70% Internet users have chosen Sina, more than the second Tencent 15%, to get the Olympic information. In terms of information sharing and interaction, Sina Weibo occupies an absolute advantage, 56% of netizens will use Sina Weibo to share the Olympic information, 54% of netizens will use Sina Weibo to participate in the Olympic Games interaction, more than nearly 20% other sites, video, in the attention of video and Internet access to Olympic information, there are 65% Netizen preferred Sina, above the second Tencent 16%.

It is noteworthy that over 60% of the "three-high" netizens with high income, high academic qualifications and high positions are concerned about Olympic information through Sina or Sina Weibo. In addition, 51% of the attention to Olympic information netizens know Sina is the 2012 Olympic Games China Olympic Committee internet exclusive partner, netizens high awareness.

According to the latest data released by Sina, Sina Weibo registered users have grown to 324 million, with more than 9% active users. Today, netizens spend about 1 hours a day on Sina Weibo, with an average of nearly 120 million bonnet per day.