More than 40% of respondents will change their technology products in less than a year

At the moment, http://www.aliyun.com/zixun/aggregation/9992.html "> Technology products, the replacement of more and more quickly, young people are undoubtedly the main consumer, some people even fall into the crazy pursuit of technology products." How should we look at this phenomenon? A survey of 2016 people by the Social Survey Center of China Youth Daily showed that 53.4% of respondents said they would pursue the latest technology products, and 42.6% of respondents would change technology products in less than a year. 63.3% of respondents bluntly, young people blindly pursue technology products, is caught in the "consumerism" trap.

Among the respondents, 6% of the total, 39.9% of whenever accounted for 36.3%, and forums accounted for 12.1%.

53.4% of respondents will pursue the latest technology products

According to the survey, 53.4% of respondents will pursue the latest technology products, 28.7% of respondents think it is difficult to say, only 17.9% of respondents will not pursue.

"I just changed my laptop and wanted to buy a SLR, and recently I spent a little more money on technology products." "In Shanghai University of Ju Yue complained to reporters," mom just ordered, not to buy technology products, to buy only their own ways, I now have to make money. ”

Geosciences Great Wall College students Shi that the new technology products are the crystallization of human wisdom, should be pursued. However, in the consumption of technology products, Shi more rational, "I only when the phone is broken or lost, will go to change the phone." I think that instead of spending money on the latest technology products, it's better to travel and perceive the world as more important. ”

Enami, a computer professional, was a fanatical fan of technology products. Enami often use some complex software, for him, the computer itself is very important to the operation of the ability. However, when a notebook computer just came on the market, he was attracted by the thin and beautiful computer, and did not hesitate to buy one. Bought to find that this computer in order to achieve a thin effect, will compress the hardware configuration, can not meet the needs of the use.

How often do the respondents change their technology products? In the survey, 42.6% of respondents said that within a year, 10.2% of respondents would switch to a new product. 25.1% per cent of respondents said it was one to two years and 14.4% of respondents were more than a year old, and 14.1% said they would continue to use them as long as they were still available.

63.3% of respondents blunt pursuit of technology products is caught in the "consumerism" trap

Why do many young people pursue the latest technology products? In the survey, 52.3% of respondents thought they were trying to satisfy their interests, 49.5% said they were trying to improve their quality of life, and 46.5% of the respondents were trying to catch up with the trend, and 41.8% of the respondents felt they had a face with the latest technology. Other reasons are: to satisfy Curiosity (37.6%), Improve work efficiency (27.2%), appear very personality (23.1%), people around buy their own also have to buy (15.9%) and so on.

Schehepo, an associate professor at East China Normal University Business school, said that the use of technology products will be difficult, if you can overcome this difficulty, it will create a sense of achievement, thus stimulating consumption enthusiasm, from the perspective of interpersonal skills can be taught by the use of experience to reflect the value, and thus motivate him to want to In the replacement will be at the front.

Schehepo that the use of technology products also have a group effect, the pursuit of the surrounding people will stimulate the purchase behavior. There is the "face" problem, that they do not use these products are outdated.

Shi Frankly, technology products bring the most, nothing but freshness. "My circle, no one will use domestic machine, we are chasing foreign products, you use domestic machine will not be integrated into this circle."

"This is a consumer society, and businesses will lead consumption." Schehepo that in this process, the importance of product use value is declining, social value is more important. Some people spend one months or even two months of wages to buy technology products, on the one hand, to show off, on the other hand to seek an identity, hope to be accepted, respected, not contempt.

According to the survey, 63.3% of the respondents bluntly, some young people blindly pursue the latest hottest technology products, in fact, is caught in the "consumerism" trap, is the business through advertising and marketing to create this demand.

Dr. Huchangsu, of the School of Economics and Management at Tsinghua University, says young people have the desire and impulse to pursue novelty, and technology products represent avantgarde, trendy, and young people who have new experiences earlier, in line with the characteristics of young people. In addition, businesses, manufacturers with young people can accept the way to spread, marketing, more attractive. Now many young people are impulsive, often in order to have a product of a function, but for the other features of the product to pay.

Enami's mobile phone basically a year change, "No product is omnipotent, a year to release a new product, each time will find the reason to change the phone." With mobile phone, texture, size, battery, system, there is always some point can not meet you. I now use the mobile phone, is a year ago to buy, a variety of functions are good, feel good, but the battery is not long, even 12 hours of standby time can not reach, let alone use it to play games online, I almost every moment in charge. But the new upgrade version, on this issue has made a great improvement, the battery capacity increased, more durable, how would not want to change it? ”

Enami says the technology products are now too advertised. In the new product launch, it is all the shining point of the products, the weakness is hidden. People buy back to find out the problem, can only forget.

69% respondents suggested that consumer science and technology products should be used as the main, rational consumption

For some young people blindly pursue technology products, 69% of respondents said that should be practical, rational consumption, 57.9% of respondents suggested that according to their own economic situation to buy, 57.8% of the respondents said to understand their real needs, not to be led by the business people, 34.7% Respondents should be fully aware of product performance before purchasing, do not follow suit.

Enami that for technology products, people should still buy on demand, not to show off, buy high-end products, or sometimes will add trouble to life. In the purchase, a product where the good, where there is a shortage, we must fully understand.

Schehepo believes that the application of new technologies has brought about great changes in people's lives, and constantly trying some new products is good for young people, is a kind of self-improvement. However, young people should be within the scope of the ability to try to grasp the degree, from their own situation, not to be around the merchant.

"Young people should have a curiosity about technology products, but this curiosity is not blindly chasing, possession, but the exploration of advanced technology, stimulate creativity, and the courage to practice." "Huchangsu said.

The survey found that "practical" is still the main demand for respondents to buy technology products. 76.2% of respondents in the purchase of technology products most value the function, 65.4% of respondents most value the price, 51.7% of respondents value the most practical, 46.4% of the respondents most value the technical content. The next step is "brand" (39.4%), "appearance" (31.4%) and "Fashion degree" (13.6%).