More than 4,600 domain name online auction

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Zibo an E-commerce company to register more than 200 Chinese domain name, and set up a special registration of Chinese domain name in the network, soliciting others to rush into the popular domain name more than 4,400 pieces, put online auction. To the company in charge of the accident is that more than 4,600 domain names not only did not exchange high returns, and the parties reacted coldly, has not yet a deal.

Zibo Days government Ping e-commerce company He Shuchong told reporters that these 4,600 pieces of Chinese domain name covers well-known enterprise name, industry general name, celebrity surname and popular language categories, specific domain names such as "Qingdao Hisense. com", "Chinese Tang Ren Tong." Com "And so on, even just included in the second batch of Intangible cultural heritage of the" mutton bun "has been registered into the Chinese domain name.

Reporters found that many companies pay special attention to protect product trademarks, but did not realize that the trademark name registered Chinese domain name to form a "network trademark" of importance. Some well-known large enterprises "network trademark" awareness, but most enterprises do not have this awareness, many well-known enterprises in Zibo, such as Xinhua Pharmaceutical, Green Purcell, and even the industry has a reputation of network information Enterprises Zhuo Chong information in Chinese domain names have been registered.

Zibo Days government Ping e-commerce company planned a Chinese domain name auction at the beginning of the year, the result received two company's lawyer letter. In Zibo local business sector, auction companies, part of the registered enterprises and the company held a symposium, most companies believe that the perpetrators of the acts of the perpetrators, both at the moral level and the legal level should be condemned, said that the legal means will be recaptured domain names. The auction was eventually held up by pressure from all sides, and the company turned to exploring online auctions.

The reporter was informed that in addition to the traditional ". cn", ". com", ". NET ", such as English domain suffix,". China "will be formally written into the global root domain system in 2009." Some experts believe that, although the enterprise through arbitration, litigation, may retrieve the missing Chinese domain name, but this method is often time-consuming and laborious, and even pay a high price, compared with this preemptive registration is the best policy.