More than 50 insurance companies "net" first half of the net sales insurance 10.2 billion

Absrtact: NET sale Insurance ice fire double days, Taobao, Cat win the official website, the champion product Atlas revealed, Universal insurance exclusive premiums 1/3. In the traditional insurance sales channels, relying on tactics agent system still occupies an absolute advantage. However, as mutual

NET Sale insurance ice fire double days, Taobao, Cat win the official website, the champion product Atlas revealed, Universal insurance exclusive premiums 1/3.

In the traditional insurance sales channels, relying on tactics agent system still occupies an absolute advantage. However, with the rise of the internet, especially the mobile Internet, this situation will be broken.

From 2000 onwards, China Ping An launched the official website Direct marketing channel, became the insurance industry net sale Business "First eats the crab" the risk enterprise. Immediately thereafter, "Taikang online" and a large number of insurance companies opened the official website. In addition to the construction of the electricity business Channel, the insurance company began to turn the sales battlefield to a similar "insurance supermarket" Third-party network trading platform, such as Taobao Insurance, NetEase Insurance, China and the People's Insurance network. So far, more than 50 insurance companies have "net".

Relying on the third party platform superior user base, net sales insurance is a blowout development, the most famous case is, 2012 "Double 11" period, Guohua Life 3 days will sell 100 million, the popularity of a surprising degree.

DM financial observation, after more than 10 years groping, insurance companies own official website Direct channel has been tepid, but the third party network trading platform fire up.

According to the latest figures from China's Insurance industry Association, other risk-account accounts were unable to outperform the public fund index in August, except for currency-linked insurance accounts, which outperformed the Money market Fund index. From the ratio of net sales to total premiums, life insurance industry premiums for 767.13 billion yuan, net sales channels accounted for only 1.33%, that is, each thousand yuan life insurance premiums only 13.3 yuan through the network channel sales.

Interestingly, some insurance companies desperately to open up the official network channels, but the official website sales data is only 505 million yuan, far lower than through third-party channels to achieve the premium income of 9.707 billion yuan.

DM Financial Management According to the China Insurance Industry Association provided by the 50 life insurance companies of the net sales data, conducted an exclusive analysis.

Guohua Life net sales size 1.6 billion, the top three Taobao rush

Guohua Life Insurance Net sales scale of 1.6 billion yuan, more than the second Kunlun health more than 500 million.

According to DM financial understanding, Guohua life crazy to the funds, most of the investment finance nature of the premium. such as the first half and Ali jointly launched the "Entertainment Treasure", by the "small age 3, 4" and other films, such as the gimmick, the Downpayment has raised 73 million yuan, the Internet financial strength can not be underestimated.

Careful investors will find that the top three insurance companies-Guohua, Kunlun and the Pearl River, are under the banner of Taobao insured play the loudest sellers.

And in the net sale income occupies the total income proportion, the most bright eye is the Kunlun health, the proportion achieves 86.89%. In other words, in the first half of 2014, the Kunlun Health premium of 87% was obtained on the platform of the electric business. Taikang Endowment to 63.95% of the proportion ranked second, and the third founder of the 25.33% opened a great gap.

In addition to the first few more prominent outside, most of the net sales of insurance companies can be said to be "a bleak." DM Financial calculation, life insurance net sales average ratio of 7.47%. Although the leap in 0.26% compared to 4 years ago, the gap is still quite large as the United States reached 25% 4 years ago (Eric Consulting statistics).

It is noteworthy that several major industry giants in the Internet sales are not satisfactory. of which Xinhua life accounted for 0.03%, PICC Health accounted for more than 0.02%, and ping an life and the stake in the country is close to 0.

In the DM Financial statistics in the Championship products, sales of more than billion of the universal insurance total 13, tens of millions of 15. One of the Kunlun health insurance "long-term care insurance" premium income reached 1.1 billion yuan, in 23 of the universal insurance coverage of the championship products accounted for 17.7%

Sales of tens of thousands of products, Kunlun Health, Shujiang, Guohua Life, Taikang Life (micro-blog), and so on, all in the days of the cat opened shop, and won an astonishing sales. For example, DM Financial in the Kunlun healthy cat flagship store to see, and "long-term care insurance" related insurance for the "Music financial security Scheme", 1000 yuan from the sale, has sold 487,889, about 490 million yuan.

A week of financial information

September 2, the Peer-to-peer platform of the Silver Bean Network announced by Lenovo Holdings of Lenovo Star-led, the other two investment institutions with the investment of 10 million yuan invested.

Peer-to-peer Network loan Platform building Block box and the Shanghai with Yue Leasing Co., Ltd. signed a strategic cooperation agreement, the two sides will be in the heavy truck financing leasing cooperation, the first cooperation between the two sides will be on September 5 on the building block box platform online.

6 banks have or are about to launch the mid-autumn preferential financial products, the highest expected annual yield of 6.2%, than the average yield on the sale of financial products 1 points higher.

China's first Internet insurance company Security Insurance announced September 2, with the same travel, the Chinese Meteorological Bureau Public Meteorological Service Center to reach a strategic cooperation, the introduction of a series of weather security based on tourism scene services. In the future, when tourists travel in the process of rain or unusual weather, such as hail, high-intensity ultraviolet rays, etc., they will be expected to receive compensation accordingly.

The latest figures show that the Art trust market is not stable. There are only 7 copies of the Art Trust this year, and the gains have dropped markedly, with the art trust almost out of the market.

In the past August, the average unit net value of 608 active biased funds rose by 4.75%, of which 369 per cent of the active equity funds had an average increase of 5.01%, and 239 per cent of the unit net value of mixed funds rose by 4.27%. China Mail emerging industry funds to 44.99% of the highest rate of return to the first.

In August this year, a total of 139 banks issued 4,534 financial products, a 12.91% reduction from the previous January. Among them, China Construction Bank issued 393, Bank of Communications issued 348, China Merchants Bank issued 304, the top three. The average yield of 4,401 products with expected annual yield is 5.05%.

Recently, Huarong Securities launched the first public offering products Huarong cash increase money market funds began to go on sale, this is China's fund market, the 4th brokerage Fund, Huarong Securities is also the 2nd to launch public offering products brokerage.

The Haikou Agriculture Bureau disclosed that will raise the vulnerable melon vegetable greenhouse insurance premium subsidy proportion, from the original subsidy 60% to raise to 80%.

Recently, 8 new shares have been issued intensively, freezing close to 800 billion yuan, and some of the money funds are approaching 11% of the maximum 7th.