More than 60% retail investors this year profit 20% retail investors still loss

The 2009 China retail Investor survey showed that 61.3% of retail investors made money in 2009, with about 6.2% per cent earning more than 100% in the year.　　The survey data also showed that 20.1% of retail stocks suffered losses in the same period. With the rapid development of China's capital market, the growing scale of investors, the increasing market participation, the capital market has become an important platform for the wealth management of the masses. As of the end of July this year, the number of equity investors opened nearly 1.　　3.3 billion households, the fund investment Account more than 178 million households, the majority of investors account for small and medium-sized retail. And RUI Network Market researchers analyzed the group characteristics of retail investors through the survey data: older than 25~45岁, male majority, undergraduate/college education, mainly in enterprises and institutions work, the majority of ordinary employees, personal and family income generally, or even low; 2/3 of the retail capital is below 100,000 yuan,　　The main sources of funds are bank deposits and daily balances.　　The survey, which was conducted online, attracted about 2.7 million retail investors and succeeded in obtaining 14,156 valid samples. Most retail investors have given up on the idea of a wealthy stock market.　　60.5% per cent of retail investors said they were investing in the stock market in order to earn more than bank interest, and only 30.1% of the retail investors wanted to make quick money. In the process of investment decision-making, retail investors not only consider the level of return on investment, but also pay close attention to investment risk and accept risk education. Listen to, blindly follow the rumors and follow the operation of less, nearly 63% of the investors in the investment decision before their own careful analysis of listed companies related information.　　Of course, the market trend is still retail investors decide the most important factor. In the operational strategy, 61.9% of the retail investors will use the stop-loss strategy.　　And take "bargain buy, medium-term holding" strategy of retail investors far more than the adoption of "Fast forward fast out, short-term operation" of the retail investors. Retail investors generally agree that the high risk of the gem. At present, the investors will not be willing to invest in the gem, 68.8% of retail investors said not to participate in the short term.　　Even in the gem, the vast majority of retail investors will only invest a small amount of money.　　85.4% of the retail investors mainly through the network to buy and sell stocks, and 14.3% of the retail use of mobile phone stocks, only 11.8% of the retail investors will also go to the brokerage department orders. The survey found that retail investors on the service satisfaction evaluation of securities is not high. In the satisfaction evaluation of 5 points, the highest score was 3.02, the lowest was 2.27, and the average was 2.69 points. Retail investors want brokers to focus on and value the needs of retail investors, in the "service attitude, content and quality", "Transaction commission and cost concessions", "training and Interaction", "Software and Operations", "safety and risk" and other aspects of continuous improvement work, and thus improve customer satisfaction, enhance the competitiveness of securities companies.