More than 70% people suspected of the "original price" of the Shanghai Sales Promotion Behavior Report

Oriental Network March 15 News: According to the "Morning News" reported that yesterday, Shanghai Municipal Academy of Consumer Protection Committee and the Social Investigation Center of the Shanghai Society of Cass jointly issued the "Shanghai Consumer market Promotion behavior efficiency, fairness, http://www.aliyun.com/zixun/aggregation/17812." HTML "> Sustainability Survey," the survey shows that Shanghai consumers in the promotion of shopping, the most fancy is the quality of products rather than prices, and in the online shopping promotion, more than 70% people are skeptical about the price of the electricity dealers.

The most important thing in shopping is quality

This survey chooses "the promotion behavior" as the breakthrough, carries on the special investigation to the citizen's consumption behavior habit, the promotion contribution degree, the promotion sustainable degree as well as the key promotion profession existence main problem and so on.

The large-scale survey in January-March this year, the target mainly includes the city's citizens consumers and some business enterprises, a total of 1600 questionnaires issued. The survey shows that Shanghai consumers have a high degree of preference and participation in market promotion, and the promotion of commodities has become an important object of consumers ' daily consumption.

The four factors that Shanghai citizens value most in the shopping are product quality, commodity brand, commodity price and after-sale service. 37.32% of the people value the quality of products, the value of commodity prices for only 22.34%.

71.84% per cent of consumers said that more than 20% or more of their products were purchased through promotional campaigns each year, and 22.62% per cent of consumers spent 41% to 60% of their annual spending on promotional products.

As a result of the promotion, 43.1% of the people will buy a product earlier than originally planned, 34.2% of the people will buy more, and 21.4% of the customers will buy something, "but later found it unnecessary".

More than 60% people encounter "false discounts"

Consumer's overall trust to the business promotion behavior is general, only 26.16% of consumers feel the promotion "credible", most of them believe that the promotion behavior is unfair, unreasonable phenomenon, but the degree is lighter.

62.2% of the public said they had been hit by a "false discount" after a price increase.

Tourism, insurance industry satisfaction Bottom

There are 54.42% of consumers to the supermarket department store sales to express satisfaction, not satisfied with only 4.2%, the bank of insurance sales to express satisfaction with only 20.08%, not satisfied with 21.54%, the tourism sales to express satisfaction with only 19.83%, not satisfied with 17.66%.