More than 70% users pay attention to air conditioning comfort Haier accounted for 31% ranked first

After 2012 of the market cold winter, air-conditioning industry ushered in a full of opportunities and challenges of 2013 years. Recently, China Statistical Information Service Center (National Bureau of Statistics Sentiment Survey Center) released the "China Air-conditioning industry 2012 consumption Hot Spot analysis and 2013 consumer demand Trend Report" (hereinafter referred to as the report). Statistics of the report show that today, consumers are increasingly demanding air-conditioning comfort, 76% of respondents said the speed of heat, speed, precision temperature control and other comfortable experience is to buy air-conditioning first judgment conditions, and in which, Haier air-conditioning by virtue of "1 minutes Refrigeration" "3 minutes Greenhouse" "Low noise" and other comfort features become the most concerned about the annual Internet users of the comfort of air-conditioning brands, to 31% of the focus of the industry leader. According to the China Statistical Information Service Center public opinion monitoring Platform collection data statistics show that 2012 is China's domestic air-conditioning market farewell to "high growth" into the "consolidation period" of the transition year, market sales, sales, Prosperity index year-on-year have different degrees of decline. Nevertheless, the hot spot of sales driven by technology innovation and the hot spots of consumers are still emerging, which has stimulated the vigor of China's domestic air-conditioning market for more than 2012 years. In the report, we see that the key brands of single product Comfort TOP10 ranking, the use of "broadband CFC-free frequency conversion technology," Haier Emperor bottle series air-conditioning occupies the first position. In order to better understand the current consumer attitude to purchase, reporter also went to the city a few big stores conducted a random interview, is going to buy air-conditioning for a new home, Mr. Guo said, he attaches great importance to air-conditioning is not really "good", such as the speed of refrigeration heating and the effect is not to meet the demand, is not able to achieve precise temperature control It is also comfortable and easy for old children to use. In addition, considering that air-conditioning has always been a large amount of electrical appliances, so the energy-saving products must also be considered. "Now the air-conditioning products are more and more ' omnipotent ', so I request a lot also very specific, buy an air-conditioner to use for many years, and to take care of all aspects of the use of needs, of course, must choose a comprehensive, just here to understand, Haier's Emperor bottle series is very in line with my requirements. "Store staff to the reporter, Haier Emperor bottle series air-conditioning set accurate temperature control, frequency conversion, mute, fast cooling and other important air-conditioning comfort indicators in one, to achieve the industry's lowest 0.1 hertz, the highest 160 Hertz Ultra broadband operation." This series of products not only than ordinary frequency conversion air conditioning power up to 60.5%, its 3-minute hot, 1-minute high practicality of the cold and more let it become the air conditioning market for 2013 years the most competitive air-conditioning products. Once listed, it has become a lot of the pursuit of comfort and fashion experience consumer groups preferred. It is worth mentioning that the average temperature of the country this winter is the lowest in nearly 28 years. Users of the winter heating requirements will also improve, Haier Emperor bottle series air-conditioning 3-minute heat and extreme energy-saving fully meet the different huxing, different areas of heating demand, stable occupy the heating season air-conditioning market in the forefront of sales.