More than 90% Chinese tourists want to return to Japan's total consumption of two years

Source: Internet
Author: User
Keywords Japan two years
Tags accounting consumption customers digital digital camera electrical products list multiple
According to the Japanese "Chinese leader" report, given that Chinese tourists have topped the list for two consecutive years, accounting for about One-fourth of the total consumption of foreign tourists in Japan, the government on May 13 said it had issued multiple round-trip visas to Chinese visitors to Yanshou, Miyagi and Fudao 3 counties in the earthquake-stricken areas of East Japan since July. Japan expects this not only to increase the number of visitors to the disaster area, but also to attract repeat customers to other tourist attractions.  Last year, Chinese tourists returned more than 40%, and more than 90% Chinese tourists wanted to visit Japan again. Chinese visitors to Japan more than 90% satisfaction of Japan's tourism Hall recently announced the "visit to Japan Survey of foreign Consumption Trends" (2011) Report statistics show that last year by the East Japan earthquake, tsunami, the Fudao nuclear power plant nuclear accident, the impact of the Chinese tourists to Japan to travel significantly reduced  The number of Chinese tourists visiting Japan last year was 1.043 million, down 26.2% from 1.413 million in the previous year. Although last year, due to natural disasters and other reasons shelved the footsteps of Chinese tourists, but still 97.3% of Chinese tourists to visit Japan satisfaction, which is very satisfied with 29.6%, satisfaction 57.6%, the basic satisfaction of 10.1%.  More than 94.8% of Chinese tourists said they would like to go to Japan again, saying they must come again for 55.5%, 35.7%, and a little more than 3.6%. For the first time, "personal travel" Chinese tourists exceed group travel, up to 58.4% and group travel is 41.6%. By sex, 52.8% were male tourists and 47.2% were female male visitors. According to age and sex, "20-49-year-old" men accounted for the entire visit to China's tourists 41.5%, more than 40%, "20-year-old 49-year-old" women accounted for the entire visit to China tourists 36.4%, about 40%. 56.8% of Chinese tourists are visiting Japan for the first time, and repeat customers at 43.2%.  How to improve the visiting rate of Chinese visitors to repeat guest is becoming an important topic of the Japanese tourist department. Since last July, the Japanese government has issued multiple round-trip visas to Chinese tourists to Okinawa County, and the number of Chinese tourists visiting Okinawa has increased rapidly.  The Japanese government's statistics show that although Chinese tourists have been significantly reduced after the disaster, they have been recovering since the end of last year. Chinese tourist destinations are concentrated in Tokyo, Osaka, Kyoto, Aizhi County, Kanagawa-ken and other places. Japan's Tourism office analysis said that if repeat customers increase, Hokkaido, north-east, Kyushu and other places can also attract Chinese tourists, and said that will strengthen the travel routes around the propaganda.  Since July, the Ministry of Foreign Affairs of Japan will provide Chinese visitors to the three counties of Yanshou, Miyagi and Fudao in the earthquake-stricken areas of East Japan with a multiple round-trip visa during the validity period. Chinese tourists in total daily consumption in the top 3.11 East Japan after the earthquake, affected by the first nuclear power plant accident in Fudao, the number of foreign tourists to visit Japan, the total consumption of 813.5 billion yen, the number is 1.149 trillion yen in the same period last year 29.2%. Consumption per capita is about 110,3917 yen, a slight increase of 1% from the previous year. Chinese tourists consume as much as 164,358 yen per capita.  Not only does it highlight Chinese tourists ' booming spending after the quake, but it also shows that Chinese tourists remain confident in Japan. Among the foreign tourists who travelled to Japan in 2011, although the number of Chinese tourists ranked second, the annual consumption amounted to 196.4 billion yen first, and was the first in two consecutive years, accounting for about One-fourth of the total consumption of foreign tourists. Followed by South Korea 125.4 billion yen, Taiwan 105.9 billion yen, the United States 81.3 billion yen and Hong Kong, China 43 billion yen.  The number of tourists South Korea ranked first, for 1.658 million people, after the mainland China 1.043 million people, Taiwan 994,000 people, the United States 566,000 people, 365,000 Hong Kong. In terms of per capita travel expenditure, the highest Russian tourists, 213,000 yen, after the Australian tourists 198,000 yen, Chinese tourists 188,000 yen. But the Russian and Australian visitors were only 34,000 and 163,000, with a lower total consumption.  Only six countries and regions, such as China, Taiwan, Hong Kong, Malaysia, Canada and Australia, have increased per capita travel expenses.  Per capita consumption of 164,358 yen and per capita travel expenditure is the same, in all foreign groups to Japan, the Russian tourist consumption is the highest, per capita 205,207 yen, after the Australian tourists per capita 176,564 yen, Chinese tourists ranked third, per capita consumption of 164,358 yen daily. Despite a decline in Chinese tourists last year, the purchasing power of Chinese tourists remains overwhelming, and the sweeping of goods in Japan seems to be a sign of their identity.  Chinese tourists in addition to special snacks, but also often buy cosmetics, medical and health care products, food and beverage, tobacco and alcohol, clothing, bags, shoes, digital camera recorders, brand watches, electrical products, kimono, handicrafts, comics, DVD, animation and so on. Chinese tourists spend the highest amount of money on "buying gifts and native products". Purchase of cameras, digital cameras, brand-name watches for 60,288 yen, the first place, the other purchase clothing, bags, shoes, the unit price of 45,921 yen, the purchase of electrical products at the unit price of 43,623 yen, the purchase of cosmetics, medical and health products, the unit price of 29,989 yen; buy kimono,  The price of the handicraft is 13,765 yen, the price of food and drink is 13,326 yen, the price of the snack is 11,933 yen, and the price of cartoon, DVD and animation is 9559 yen. The shopping places of Chinese tourists have also changed, 75.2% of the people in the airport duty-free shop consumption, 69.1% of people in supermarkets, shopping malls, 65.3% of people in the department stores, store purchases, 53.2% of people in the mass store shopping, 37.1% people in the sightseeing of the local products shop consumption, 35.2% of the people in Akihabara and other household appliances shop purchases, 19.6% of people in the Hundred-dollar shop purchased goods, 19.3% of people bought things at a shop in a tram stop. Japan's natural landscape has captivated Chinese tourists, while Japanese and room rooms are also popular with Chinese tourists. In Japanese hotels, foreigners use Japanese and room rooms accounted for 17%, of which Chinese tourists ranked first, accounting for 25.9%, each of the four mainland Chinese tourists have experienced Japanese and room rooms, Taiwan Tourists second, the second, accounted for 25.8%. Chinese tourists most satisfied with Japanese gifts, native products, cosmetics first, accounting for 15.8%, digital camera second, accounting for 14.5%, clothing groceries third, accounting for 14.5%.
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