More than half of the online buyers are unwilling to go downstairs to pick up goods

Media reports said Jingdong Mall decided to give up those who do not want to go downstairs to pick up parcels, do not understand the online orders of those customers.

As of today, a total of 10,668 Sina netizens participate in the theme of "online shopping is willing to go downstairs to pick up the goods" survey. On this issue 51.5% of netizens made it clear that they did not want to go downstairs to pick up the goods, the number reached 5489. Which said "willing" for 27.6%, that "indifferent" is 20.9%.

In "under what circumstances would like to go downstairs to pick up the goods" option, 57.8% of users choose to "price is significantly cheaper than the market", this part of the number of 6004. Compared with the low price, only 24.3% of people think whether to go downstairs to take the goods, depending on whether there is a good service attitude, at the same time only 3.6% of users, for "Send coupons gift" and so on down the stairs to take the goods the premise of interest.

However, although more than half of the netizens do not want to go downstairs to pick up the goods, but there are 50.79% of users said that even if the need to go downstairs to pick up the goods, the future may continue to continue shopping on the site, the choice will not be 49.3% of users.

The survey originated from the online shopping platform Jingdong Mall CEO Liu. According to media reports Liu said that Beijing east decided to give up those who do not want to go downstairs to take parcels, and even do not know how to order online customers. The comments sparked a controversy between the industry and netizens.

But then Jingdong Mall issued a statement, said the report misunderstood the original intention of Liu, said Liu talk background topic for how to reduce costs, and Liu Point of view is to focus on the resource service number target customers, for non-target customers the best to give up.

For "Jing Dong give up not to go downstairs to pick up the goods user" this remark, Jingdong said most of the parcels are sent upstairs, but because the distribution staff need to take at least 30 packages per trip, so the first 5 users can not directly to the top of the goods upstairs, so Jingdong company stipulated that the distribution staff to negotiate with customers, please customers downstairs to pick up the goods.

"We can only give up for a very individual user who refuses." If the guarantee 100% of the goods are sent upstairs, the distribution staff need to take less than 8-10 packages per trip (average size package weight), so that each order delivery cost increase of 1.6 yuan. The 1.6 yuan is ultimately borne by another 99% or more users. In order to serve the less than 1% of users, so that more than 99% users pay 1.6 yuan/single cost is unfair, but also outweigh the gains. The Beijing-east Side said in a statement.