More than half of the tech sales experts suggest that capital be cautiously involved

NetEase Finance June 30 News with the success of the Han Wang technology IPO, triggered the market for electronic readers, and recently, the Qing Branch Research Center, the latest study predicted that the annual Chinese E-reader sales will reach 3 million units, is expected to be the first quarter of Hanwang technology sales accounted for more than 60%, but the Qing Branch Research Center, said　　Because the real demand of Chinese e-reader market users is not fully formed, it is recommended that capital be entered cautiously.　　First-quarter sales accounted for more than 60% of the "Chinese E-reader market development Year" of 2009, in the current electronic reader market revenue reached 452 million yuan, the 2010 E-reader market is continuing before the hot.　　According to incomplete statistics, 2009 China Electronic Reader Market terminal sales of about more than 400,000 units, but because of this market has just arisen, China's brand manufacturers have few participants, in the industry-leading technology in the terminal sales accounted for a relatively high, up to 90%. According to the latest data of Chingko Research Center, 2010 Q1 China E-reader Market sales volume of 249,100.　　One of the Hanwang electronic reader sales of about 164,500, accounting for up to 66.04%, the absolute lead in sales, the agency is expected to 2010, the Chinese E-reader market sales will reach more than 3 million units.　　Similarly, the number of mobile readers also soared, the Qing Branch Research Center predicts that 2010 China Mobile reading market users will break 200 million, year-on-year increase of more than 30%, the increase far beyond mobile gaming, SNS and other mobile internet business.　　The proposed capital cautiously enters March 3, 2010, the Han Wang Technology (002362) in the Shenzhen Stock Exchange successfully listed, the share price rises nearly 96%, after the stock price rises all the way, immediately detonated the electronic reader market the fiery quotes. However, investment in the E-reader market is relatively cool, according to the Chingko Research Center, the majority of China's e-reader market for upstream hardware manufacturers and downstream content providers in the industrial expansion of mergers and acquisitions case.　　Up to now, more than 20 cases of investment mergers and acquisitions, but only 3 of investment, investment amount to only 114 million U.S. dollars, and Han Wang technology is also early in 2003, Shanghai Yong Xuan Venture Capital Management Co., Ltd. venture funds.　　The research center found that there are still many problems in the market of Chinese e-readers, such as lack of content resources, high terminal price of readers, lack of users ' cognition on e-readers, the unresolved problem of piracy, and the not-yet-mature of mobile reading industry chain. To this end, the Qing Branch Research Center pointed out that, considering the current Chinese e-reader market is still a manufacturer-driven market, the real needs of users have not really formed, the rapid development of the market behind the crisis, the market is expected to enter a rational regression stage, "The proposed capital carefully entered."