More than the big electric dealers lively Olympic marketing, the traditional store is a little calm

"China won several gold medals that day, the next day a few discount", "Olympic Hui 100 return 100" ... As far as London's Olympic Games are raging, domestic electric dealers have also ignited fierce fighting, exerting an Olympic promotion and playing a price war . Compared with the power business of the warlords, Foshan entity stores are "calm", still in the summer and 3D TV watching the Olympic Games as the mainstream.

Electric dealers launched Olympic marketing Campaign

Before the start of the London Olympics, Jingdong Mall, Suning Tesco, Amazon China and other domestic enterprises such as e-commerce companies have been using the Olympic node, each launched a large-scale theme promotional activities, and price war by the Olympic gold medal competition began after the war.

The reporter learned that the first launch of the Olympic theme marketing is Amazon China. July 9 ~8 12th, Amazon China launched up to 1 months of "travel to London, see the world, Amazon Olympic Games", the activities are divided into five categories of second kill, including sporting goods category, luggage clothing category, footwear category, mobile Digital category, computer stationery and so on. And this year, the electric business market attack the most aggressive suning easy to buy, August 1 ~ 5th, star big-name qi, the field including department stores, books and other products are involved in the Olympic "benefits" activities, personal account binding mobile phone number can participate in the "full 100 back to 100" activities.

It is worth mentioning that Jingdong Mall during the Olympic Games launched a "Gold folding fold", "Gold Hero Hall," sports brand Pavilion "," Sports star Pavilion "and other activities, including" gold folding "appears to be particularly gimmick, the page merchandise in July 28 ~8 months 13th, China won several gold medals, Jingdong Mall The next day to drop a few folds, attracted the attention of many people. More netizens on Weibo on the ridicule, "we all bless the Chinese team every day to take more than 10 bar, see how his East brother end Ah." ”

Physical stores are being impacted

Compared to the power of the warlords, Foshan physical stores on the Olympic economy is a little calm. In recent days, the reporter visited the Foshan Oriental Plaza, Fortune Computer city, such as several major digital stores, in the manufacturers of the summer to promote publicity posters and everywhere promotional booth contrast, the store's consumers are becoming more and more scarce. Even in the most popular weekend, there are not many shoppers coming to the store. Famous appliances related to the responsible person told reporters that July-August is the best-selling season of digital products, although the business will not miss the Olympic promotional node, but will also be the general summer to promote the main.

Reporter visit to understand that, after entering the July, all kinds of electronic markets will usher in the practice of students as the main consumer groups, "summer sales" period, that is, the traditional "heat promotion." But it is not difficult to find that the computer city and other traditional "heat promotion" positions, although there are various activities, but the taste has been more and more light, not as good as before. According to the Electronic Commerce Research Center statistics, 2011 3C and Home Appliance class online transaction scale amounted to 187 billion yuan, the shipping amount is even higher than some entity stores sale. The implication is that the sales of electronic product entity stores have been impacted.

Although the August is the traditional "summer to promote" peak season, but the real store market also did not see "flourishing." Century Plaza in the east of a store stores, staff small close to think that the low price of electricity has become a lot of people to choose the main reason for online shopping, and even the public will first go to the physical shop to select home appliances, optimistic about the brand, model and price, and then to the shop order. The electric dealer's these promotion means, to the home appliance store causes the not small impact. "This month's sales are not comparable to the May or June off-season, I sold for more than 10 years the first time the computer encountered this situation." "It's becoming more and more difficult to do business," said a dealer at a physical store in Fortune computer city. ”