More than VC in China and Brocade communication investment matters

Absrtact: Every reporter Xiaixiaoping from Beijing when the traditional management software giants face the transition dilemma, an obscure software company has been favored by the capital. Yesterday, "Daily economic news" reporter from Brocade Information Co., Ltd. (hereinafter referred to as

When the traditional management software giant faces the transition dilemma, an obscure software company is favored by the capital.

Yesterday, "Daily economic news" reporter from Brocade Information Co., Ltd. (hereinafter referred to as Brocade) insiders learned that more than VC in the domestic investment and Brocade communication, which the possibility of capital investment in the middle, and brocade by the capital is hot, because it is developing a management software "3D printing" products- YigoV7.0 Edition.

According to Brocade founder Shen introduced, 2013, Yigo from no code development mode to become the software "3D printing" mode: In layman's terms, is the graphical description of the business, by graphics mapping system "computer software production computer software" mode. The business consultant or the customer simply "prints" the corresponding information management system by only doing business modeling in the Yigo platform.

New opportunities in the software field

Electric business expert Ruzenwang to "Daily economic news" reporter said, brocade had previously disclosed to the outside world, it is developing a management software "3D printing" product Yigo, this is the wind investment bullish brocade reason.

This product lets the management software penetrate to the electric business profession, will have the positive influence to the electricity merchant website, the backstage management as well as the two seamless link, and the cost is low.

In Ruzenwang view, brocade information originally is to do traditional ERP and logistics supply chain software, now hope can borrow electricity and software "3D print" concept to enter new field.

In fact, after a decade of gold development, the software industry The situation is not optimistic: on the one hand, China is already a large software use, beyond Japan to become the world's second software consumer market; On the other hand, software innovation weak, in addition to Ufida, Kingdee, Huawei, there are few software companies, Global Software Innovation Center is still the United States, Europe, Japan.

In recent years, the software industry ushered in a wave of investment, including three aspects, one is vertical industry, the second is the new software products, such as cloud computing, mobile Internet, large data, social network application environment of the software products; third, the new software development model, such as software customization development company ThoughtWorks.

One investment banker told the Daily Economic news reporter that the revolution in software production, the revolution in software development patterns, would be a real revolutionary impact on the software industry.

Brocade's 3D printing is more revolutionary than the software custom development model, which is why Boko is favored by capital.

Software production is subverted

Brocade founder Shen told the Daily Economic news reporter that in the eyes of many investors, the electric business, mobile Internet, O2O and so on has been investing in the Red Sea, a good project is rare to see, the emergence of a lot of investors competing in the situation, and enterprise-class information services, especially the real innovative technology enterprises are to be developed gold.

Shen that there have been two changes in the mode of software production, the first stage of production is the personal production/workshop-style manufacturing era, such as Bill Gates is the first personal software producers, Microsoft (31.7,-0.19,-0.60%) DOS products can be regarded as workshop-type production, in China, "Chinese platform", Early anti-virus software is a workshop-style production, that era produced a lot of programmer heroes.

The second phase can be summed up as a "software factory", typically the Indian model, Tens software engineers, for Microsoft, IBM and the United States of finance, aviation, logistics, telecommunications and other industries to write code.

Shen that the software to achieve code-free production, will subvert the "Code agriculture" production model, its innovative significance for software production, like touch technology in the smartphone.

According to the Daily Economic news reporter learned that 2006, Brocade gained 160 million yuan investment, began "No Code production" road. Put all the income into the Yigo platform, over the bitter days. So far, a rough estimate of the Yigo platform for research and development costs amounted to 300 million yuan.

Data show that in 2006, Bo Branch launched the first generation of management based on Yigo language platform, shocked the traditional management software camp, 2009 Bo branch launched Yigo2.0, through the SCM, ERP, CRM, OA, HR, PM and other traditional management software barrier; 2010, Pure browser version of the analytic platform Yigo3.0 was born, through the Yigo language to achieve the electronic business front door and back-Office enterprise management integrated Application.

According to Shen, Yigo beyond the limits of manual coding of management software, traditional management software tens of thousands of people a year of code work on the Yigo through automatic mapping, just a moment to complete. In the 2013, Yigo developed from a code-free development model to a software "3D print" mode: In layman's terms, it is a graphical description of the business, the "Computer software production computer software" model of graphic mapping system. The business consultant or the customer simply "prints" the corresponding information management system by only doing business modeling in the Yigo platform.

In fact, before Boko, many organizations have tried "0 code" programming.

In 1982, Japan's Miti plans to invest $800 million in 10 years, together with eight giants such as Fujitsu, NEC, Toshiba, Panasonic (7.24,0.00,0.00%) and sharp, in the hope of completing a system that humans need not program for, just dictate commands, and automate tasks by computer. 10 years later, the plan went bankrupt.

In 2004, Bill Gates said that it would invest 6.8 billion of dollars to develop "graphical" programming tools to achieve a code-free era of software development, and Microsoft has not yet proposed uncensored development of the technical framework and standards. Before Bill Gates developed the "graphic", the Brocade software has already started this practice.

Google (905,-1.57,-0.17%) released the open source programming language Go language in 2009 to reduce the complexity of the code without losing application performance. Robbick, Google's Chief software engineer, said: "The reason for the go is that software development has been frustrating over the last more than 10 years."

Shen that, compared to the Yigo platform, the go language can not achieve zero code programming, still complex.

New technology changes on demand

Shen that the development of its uncensored technology Yigo solve the personalized management information, but also solve the need for e-commerce, so that internal management, external E-commerce completely separated from the two skin phenomenon, out of the code, technology really into productivity, enterprises are no longer stuck in the neck by software vendors.

In the view of industry expert Cao Kaibin, the early success of SAP (75.09,0.27,0.36%) comes from its products suitable for the manufacturing enterprises in the era of industrialization, and the basic idea of the ERP system which is more suitable for European and American Enterprises is the strict planning, certainty and rigid mode of operation. This essentially stifles the flexibility of Chinese companies to operate.

"Businesses need software systems that are simpler, more flexible, easier to modify and adapt, rather than complex, rigid products." He said that while ERP is an internal efficiency management tool for enterprises, it is increasingly necessary for enterprises to track and analyze external user data to gain new competitiveness. Therefore, the enterprise is turning to the business analysis system oriented by both internal and external data, that is, transforming from the planning type to the analytic enterprise.

NI, academician of the Chinese Academy of Engineering, has publicly said that in the past few years, Chinese companies have bought a lot of imported management software blindly, but practice has proved that 1/3 belongs to failure. The reason is that management software is a kind of management idea, method of curing, Chinese enterprises bought Western management software, but management practice and Western philosophy does not conform.

Shen to the daily economic news reporter, Yigo platform is a translation system, is to translate natural language into machine language, and programmers play the same role, and modify very fast.

But the traditional management software development process is unusually complex, first consulting personnel into the enterprise, after several months or even longer period of research, write analysis and research reports, general hundreds of, thousands of pages. Then the software, development, testing, on-line, implementation. Short months, long years.

In addition to the complexity of the process, the cost of traditional management software is also unusually alarming. Taking the IBM (195.5,0.34,0.17%) PC business as an example, it has taken nearly three years to integrate IT systems, costing more than $200 million trillion. Lenovo engineers said at the time: IBM system code Lenovo no one can understand.

Shen that the Yigo platform flexibility is much higher, the entire management software price less than the original one-tenth, or even 1%, the reason is compressed enterprise consulting, research and analysis, software development, testing, implementation and other links. "Management software development efficiency is rapidly improved, it only needs the traditional code development mode of 1% or even 1 per thousand of the cost, it can complete the entire chain based on the group structure control of the whole process of ERP mega-system." ”

This also means that under the new technical conditions, software production is really "software design", software blue collar into the software white-collar, software factory no longer exist, the power of software production is all returned to the customer.

However, for customers, "0 Code" programming is a new thing, accept "0 code" requires a process. But Shen is not worried, and he believes that business users who use traditional management software will make a reasonable choice after full consideration of past costs.