Morning Light: How to promote the site not online?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Today in the forum to see this problem, so I said some of their own views. In fact, for the project more compact plan, many will encounter this problem, there is a team operation, such as a group responsible for the development of the site, a group of complex network marketing.

Then the domain name determines not to do the site before how to promote it? Just in the operation of a similar project. Domain name determined, the site has not been done, the business has been determined, then how to promote it?

First of all, we should analyze, no matter do any network marketing is not to promote the site and promote the site, there must be the ultimate goal, such as selling products or selling services. There should be such a primary and secondary logic in mind.

Secondly, we do network marketing to promote a certain product or service must be through the integrated marketing approach, even if you have to reach a deal must be through the site, but many external marketing methods can be used as well. Think about the problem with divergent thinking. The reason why some people will raise this question, morning bright thought, also is to use is inductive thinking way in thinking problem.

When you have the above two points as the basis, it is easier to deal with this problem. We can now organize the online marketing methods, or for the convenience of the list. Then select the current manpower, funds and resources can be manipulated to operate on it.

Look at a list below:

1,seo website Optimization

Site positioning, competitor analysis, identify key and secondary keywords and a large number of long tail keywords.

Use the home page to do the main keywords and their own brand name, with columns to do secondary keywords, a large number of three-level page to do long tail keywords. (URL control at level Three, that is, enter the number of clicks, not the level of the URL relationship)

Key keywords can be considered:

Long Tail Keywords: You can consider the following words and combinations to obtain and through the depth of keyword recommendation tools and Baidu Google related search.

Arrangement of words: region name, product or service name, question and answer class keywords.

Planned Content original Articles

The construction of internal chain connection, you can consider setting procedures to complete, the article first appeared a keyword is automatically connected to the corresponding page, so that 2 to 3 keywords corresponding to the unique URL, that is: A keyword only corresponds to a URL of the many-to-many mapping.

External Link building (refer to the following soft article release).

The purchase of the Ming chain or the exchange of friends, pay attention to the theme of the same time consider the diversity of friends.

Automatic article Update mechanism:

In the first page or other pages of the most basic pages, the establishment of modules, automatic display of the article updates, other similar articles, similar products or customers at the same time to buy products.

This section is more important for implementation and keyword selection.

2, Bid (may consider)

SEO site as a supplement to the previous optimization.

A new station, hope that through the search engine to bring natural flow needs a time of precipitation and search of the test process, so in the early days, for some of the search volume can also be considered a small competition, the term can be used to bid the price of a better flow, if conditions allow, For large flow of words can also be considered through the bidding method to obtain traffic.

3. Use of third party blogs

In the mainstream blog such as Sina, NetEase, Baidu, Enterprise Bo Network, a lot of sites such as the establishment of official blog. The main purpose is to use platform publicity, as well as provide a certain amount of exposure to external links, for the chain also has some help.

can choose Mainstream blog, manual fill content, supplementary details, pictures, contact information, etc., as a daily manual update, such as the required: Baidu space, Sina Blog, a lot of websites, Alibaba platform.

For others, you can use the Han Tower blog Software Automatic collection, automatic release, the correct daily can automatically release 250 Third-party blog accounts.

4, Baidu Space, Baidu know, Baidu Bar, Baidu, Baidu Experience, Baidu Library, Baidu Encyclopedia, etc.

Because these are Baidu's own products, so must be registered account, special care.

5, soft article release

Write your own soft text or please soft paper generation company

Can be published to Sina and other large portals included. Can be contacted.

6, related microblogging

Sina Tencent and Sohu, respectively, set up a number of topics on the micro-blog, raised Weibo.

Heavy on one last.

7, third party open information platform, such as health class business-to-business, as well as fairs, 58, people, lists and so on.

8, Third-party cooperation platform

To the relevant sites to advertise. such as industry sites.

9, can consider the establishment of independent ancillary sites to support the main station. Content through automatic collection, as well as false original. such as information port, local stations, forums, news and so on.

Other types, depending on resources and manpower.

Pre-work Preparation:

1, the preparation of the copy, such as product introduction, service features. Training of related frontline staff (improve conversion rate)

2, image processing work: watermark processing, URL, logo, size of the unification, such as 300*400, quantity.

3, various types of reference account preparation.

4, link, post and other part-time staff recruitment, delete the election and the necessary training materials preparation.

5, if there is a pay promotion, the advance of the promotion services company's acquaintances, or seek, delete election, price, scheme contrast.

6, to do the alliance wins the strategy, then must to the third party company's search, the deletion choice, as well as the cooperation way, the profit divides the plan design.

7, the necessary software development and purchase, such as blog Mass, QQ Mass, forum mass, etc.

The above is a probably network promotion of some simple ideas. So for those who do not have a station, we will focus on the selection according to the method that can be operated. The 3,456,789 points mentioned above and the preparation work can be done. It's just a few details to handle.

For example, forum Marketing to promote your brand name or service name, Baidu know Baidu space, third-party blogs and micro-blog rearing, information publishing class website propaganda and so on.

Even if you don't know, it takes time for you to do relevant copywriting, such as writing a copy of a message, writing a question and answer, and planning a site layout.

Do not know, you can temporarily get a higher weight as their third party propaganda blog, and then analogy this blog.

PS: For someone proposed, you can send the site outside the chain of practice, morning light thought in the Web site is not online, or perfect before, it is best not to do outside the chain, because the purpose of the outreach is to increase the chain to increase the weight, but this time if the spider attracted, for the inclusion of the effect, so that spiders think it is a garbage station.

Two for the visitors through the chain, can not open the site, experience is very poor, there will be no chance of any occasional repeat.

Suggested that even after the on-line debugging phase should also be used to screen the whole station. But do not forget later on the line, the site released.

Original content Cloth Child net @ Morning Bright http://www.buooo.com/archives/3578