Morning Light: Reflections on the tipping point of Weibo marketing

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A few days ago in the Budon Net wrote an article about the morning after the wake began to play Micro Bo. Now playing for a few days, and found that the microblogging platform is really the reason for its development so vigorous. Of course, the original intention of playing Weibo is to test Weibo marketing. After these days of practice, summed up the experience of other friends, coupled with their own microblog from the day has been thinking about the audience, and then caused me to the micro-Bo marketing Point of view of the ignition.

For the sake of description, let me first customize some of the names in the microblog marketing. The microblogging that publishes the information that oneself builds up is called "main micro Bo", other listens to "main micro bo" call "two level micro Bo", listen to "Level two micro bo" call "Level three micro bo", etc. Other related names are also briefly defined in parentheses later.

To do Weibo, you need to define this topic. Of course, if there are several reasons why you don't need a theme:

1, the personal interest, collects, schoolmate friend's sharing;

2, the follow the follower to open Weibo;

3, self-talking to amuse oneself.

Otherwise, you need a theme, more planning. We now consider the relatively good microblogging, are the subject of more specific, such as quotations, jokes ... Of course, this is a digression. The main story of the next individual on how to promote this micro-blog thinking.

Set up a microblog account, unless you are an idol star, otherwise you need some content. I call it "Haw", is often said a word blog. You "chirp how", others can follow you "chirp", is "broadcast" this operation. Why do you say that? This and the early stage of planning and positioning has a great relationship of course and thinking also has a certain relationship. Separately.

One, you can use the way to cheat to get a larger base of the audience, it is obvious that the operation is relatively simple, is repeated the mouse click action to add a little bit to distinguish the potential high back to listen to the crowd skills.

Second, the content is relatively substantial and readable on the basis of the imposition of deception and the use of gentle listening skills, and the desire to use these slightly higher quality (mutual listening to the mass of people will be relatively high) audience to broadcast, diffuse influence.

Now you can also add skills: the special recommendation of the high audience Weibo, the use of their own resources, such as they have known 1000 of friends have Weibo, let them listen to each other, and then broadcast ... Other。

The individual is more inclined to the second aspect of the operation, because the first I have tested, has the effect, you have to pay is the time and some skills, you can more steadily increase the number of listeners, but the relative quality will be relatively low, such as no avatar, the number of listeners and the number of people are less, or even a lot of micro-blog entry-level rookie, Of course we can't rule out the possibility of their future growth, so I suggest this approach in the second area, but later on, they will cancel the hearing. On a higher level, they are cannon fodder for the main Twitter audience. If the use of such a way to absorb the cannon fodder simply to pursue the number of listeners, the late development of micro-BO base will become more and more difficult, and even the limit of account development.

I am playing Tencent Weibo. There is a limit to the number of listeners is 2000. If all use each other, for a grass name, it is difficult to break through this limit, so there must be a so-called cheat listen, first listen to you, and then you listen, after a period of time to cancel. They are the cannon fodder mentioned above. And this cancellation process I will also pay attention to the choice. such as those that should be canceled. Mainly based on the following points of thought to make the decision.

1, the number of potential 2000 listeners, we want to cultivate our own seed listeners. Through their broadcast of our message, and their listeners may be broadcast again, forming from the main micro-Bo to level two micro-Bo to three-level micro-bo divergence, resulting in viral marketing effect. And one of these is the key point microblogging account, is I said the seed audience. We have to delete the election by our own judgment.

2, and to retain or attract the seeds of the audience, one is to listen to each other, the other is to let the acquaintance of the friend account to help or buy, the third is the production of content, the theme of attraction, unique positioning. Let a person enter the main account Weibo page has this feeling: Yes, here is a living person with the intention to provide a meaningful theme here. Here's one and three are relatively reliable.

If you want to make the main account really automatically turn up, you should continue to find such a seed audience, the intention to produce the theme content. The seed audience is the tipping point for microblogging marketing, while subject positioning is a prerequisite for attracting a seed audience, and content positioning depends on the target group your product or service is targeting.

Ps: Original content, welcome reprint, Source: Morning Bright @ cloth child net www.buooo.com