Most art electric dealers are just "face project"?

Absrtact: In recent years, the development momentum of the art electric business is ferocious, as of the end of 2013, there are no less than 2000 Chinese art dealers in the online business of the auction company, many people lament the advent of the era of art electric business. Old art institutions and new investors are playing art power.

In recent years, the development momentum of the art dealers is ferocious, as of the end of 2013, including auction companies online business of the Chinese art of the electricity quotient is not less than 2000, many people sigh "the advent of the era of art electronic business." Old art institutions and new investors are all playing to the wishful thinking of art dealers: from Christie's to the online auction, to the boss of the Amazon in the United States to launch art online trading platform, from Beijing Poly and Taobao cooperation, to suning easy to buy, the United States on-line, and so on, are trying to take a piece from the art of the electricity business ... People sigh "The era of art and electronic Business". But is there a fence behind the surface of its prosperity that hinders its development?

Most art electric dealers are just "face project"?

Shanghai Wang Sheng Auction e-commerce division director and Zhao Online Art department manager Hu She that "nowadays, most art dealers are doing ' face engineering '". "One of the biggest drawbacks of the art electricity business I think of right now is the banner of public consumption," he says. To a lot of former artists or other sellers who can't sell a hope, feel that through the network can sell some of the hands of the flow of work, and then they have to entrust these works to the network platform, In fact, so far I haven't seen any real platform that can successfully build a large art consumer market. I do not think that at this stage to do too much face project, the first good for the formation of the transaction relationship between the client and buyer services. "Who is going to make sure the art of solitary identification?"

Domestic Art Online Trading has a long history, but the art of electricity business consumption is still only a minority participation, the root cause is that the art and common consumer goods are fundamentally different. After all, art different general items, the price of famous works is not expensive, alone on the Internet picture under the single pay, fear of some improper "I am afraid that most people worry." Art has unique characteristics of solitary products, in the identification and evaluation of the Chinese art market has been a problem without solution. Industry veteran expert Ti Tao also said: "Artifacts are not standardized, homogeneous goods, art appraisal, evaluation has always been very complex, and posted on the network of photos due to light, angle, post-processing technology, and so on, how many and the kind of gap between the number, which hinders people to build the confidence of the bidding works of art, Even bids are much lower than those who have seen the real thing. "No source price advantage online trading what to win?"

The small items under the price of 100,000 yuan are a big consensus of the industry on the art net. It is understood that at present, a few major works of art mainly involved in pricing 5000 to 50,000 yuan business, and this price of art from young contemporary artists. According to the price distribution of the secondary market of the Contemporary art section, 5 to 100,000 yuan has touched the auction price of the young artists, 3 to 50,000 yuan has touched the agent price of the young artists in the gallery. From this point of view, regardless of product or customer, the electrical business and the one or two-tier market there is serious overlap, and no unique advantages. In addition, the art of Electronic business in the channel is subject to the traditional art sales: Art and galleries, auction houses in the supply and channel competition contradictions with the recent art of the scarcity of talent has become increasingly prominent.

Logistics, storage, insurance conditions "drag"?

Art logistics and storage conditions are not to keep up with the art of electrical business is facing a major hurdle. Because of the particularity of art, to express the company as a representative of ordinary logistics is difficult to meet the needs, it is understood that the domestic logistics companies are not to do the price of art to do the transport, professional art logistics transportation costs are used as sky-high. Shanghai Wang Sheng Auction Co., Ltd. chairman, "Zhao Chung Online" CEO Zhao in a forum "asked the internet ecology of the art market," The keynote speech: "The biggest problem of restricting internet art companies is that the Chinese art logistics industry has not yet developed." So far, none of China's logistics companies specialize in the art industry. It can be said that in the technology and logistics, China is relatively backward at present, it also restricts the development of the entire Internet art ecology in China. "There are some more valuable works of art need insurance system to escort, while the domestic art insurance industry has just started, not yet mature, in the current flow of art online shopping, who can be responsible for the loss of art, damage and other risks?" These are urgent problems to be solved. The storage of art works is the core problem of the art electric dealer. Although many of the art dealers are engaged in platform trading, but there is no lack of its own source of the art of electrical dealers to establish a safe and modern warehousing.

Imperfect means of payment by electric dealers

How to pay for the art of online shopping? In fact, online payment is not a problem, but it is a big problem for art dealers to make the collectors ' active choice of online payment. While many art dealers claim third-party payments, the so-called "third party" is not the banking system's payment platform, but the sites themselves. This is a clear revelation. The construction of online payment system and the guarantee ability of the art electric dealer are lack. There is still a large majority of people who have serious doubts about the safety of artworks on the Internet, particularly "true", and they are unwilling to make big deals over the Internet.

Lack of after-sales service to undermine the confidence of collectors

Compared to the mass electric business relatively complete after-sales service, the art of electrical business in the after-sales service is also a large short board. "Return" is a network of shopping practices, although suning easy to buy support for "goods appraisal" service, Gome has a "fake a loss of ten" commitment, but the root understand, suning easy to buy, "the United States" are clearly stated, do not accept any form of return. And some art dealers who make unconditional return slogans will actually use various reasons to protect their own interests, so that the credibility of the art of the dealer's own reputation by the unsecured transaction overdraft, this behavior will seriously dampen the confidence of the collectors of the art of the electric business.

A recent art Electronic business platform has been a negative news and caused widespread concern in the art world, although the final results have not been decided, but the reality that the art of the electrical business in the search for survival on the road, there are many unexpected problems waiting for testing. How to grasp the consumers ' taste and psychological price, establish their own reputation, perfect the auction rules of the network and the related insurance system can avoid the "Great Leap Forward" style of the art electric trader.