In the domestic leading high-end fashion, luxury shopping website still goods network CEO Zhoshi, compared to other electric business model, high-end electric business more emphasis on refinement, high-quality operations, consumers of the site's service requirements higher. At present, the domestic high-end electric business practitioners are mostly too impetuous, and the domestic E-commerce consumer market has not fully matured, high-end electric business to consider is not only two or three years after the pursuit of listing, but how to win a protracted war.
Fast Electric merchants seeking rational
from the old British website net-a-porter.com to the emerging luxury flash shopping giant gilt.com, and then to Armani and even Carver direct wading, in domestic public opinion on the domestic luxury shopping network generally decline, the international similar electric dealers but do a good job, or even different degrees, Different pace of business development in the Chinese market. The same business areas, why at home and abroad to show such a big gap?
A closer look at China's electricity business Development decade, the entire industry is driving fast, and high-end electric business is no exception, from the birth of the "impetuous" label. Luxury net shopping is after group buying is recognized as the second largest internet bubble, venture, retreat, collapse, transformation and so become synonymous with the development of the industry. After the capital boom cooled, listing became a lifeline for survival.
but is the market really the only way out? The only product will be the first landing on the Nasdaq web site, but before the listing of several changes in the IPO price, on the day of the listing is break. This shows that the pressure of the listed electric dealers are not easy to obtain the affirmation of foreign investors, in addition, the investor's distrust is also a direct cause of the bleeding listing.
founder and CEO Zhoshi that "Fast" is the outstanding characteristics of the electrical quotient, but fast is not the goal, fast electricity business emphasis on efficiency rather than the simple sense of speed. Alibaba and Amazon even Jingdong mall is a good example, these electric dealers are not only after years of steady accumulation and growth of success, their development efficiency is very high, but the absolute speed is not fast.
In Zhoshi view, the development of luxury goods dealers far from the upper limit, but the early stage of market development, we all rush in, see benefits, but regardless of costs, also disregard their own situation, coupled with the lack of market constraints and access mechanisms, market chaos is inevitable. But after a period of development, the weak and the inferior are eliminated is inevitable. Now is the industry's big shuffle stage, we should not be temporarily difficult to bluff, the market is still in the direction of good development, can survive on the ushered in the spring. At this stage to do is to sink the heart, the rational view of their own and industry development, and the long-term vision.
Products Network favored
is well known, China's high-end fashion and luxury shopping network has just started, the customer's awareness is not high, on the one hand, the industry formed nearly two years, on the other hand, the brand influence of the company has not yet been established. But there are a few sites in the brand building on the unique, such as the product network has adopted the first internal strength after the market play, in the early development through the consolidation of user base, and constantly improve the user experience, established a good reputation.
learned that the product network in a short span of two years to obtain a tricycle venture, but did not like other websites, will invest in large-scale advertising, blindly follow the trend of low price, but in the founder and CEO Zhoshi under the leadership of a sound development strategy to seek business model innovation and breakthrough. Today, still goods network in the domestic electric business industry's first to use the "authorization, Positive price" mode, has won more than 60 international luxury, high-end fashion and designer brand authorization, and is selling its quarterly new products, launched the Chinese high-end electric business regularization development of the first gun.
In addition, the product network to create a comprehensive high-quality customer service system, through the day 17-hour service hotline and web site online customer service, to provide customers with luxury, high-end fashion field of professional advice, support and services, and have door-to-door trial wear, cod, Luggage and leather goods free maintenance and other intimate services these all help still goods net won the user's trust and reputation.
has been pointed out that the pure luxury electric goods is a false proposition, not to get the brand authorization, the quality and quantity of supply can not be protected, profit space is not enough to support the long-term, healthy development of enterprises. So the industry shuffle is inevitable. Luxury sites will be tougher this year if they do not break the pattern and make clear the direction of development as soon as possible. Only those who have the support of the brand, but also have customers and Word-of-mouth site can become the market winners. High-end electric dealers will soon be the real industry leader.
Now high-end online shopping market share is not clear, there is no clear industry boss, in this sense, everyone still have the opportunity, but high-end electric dealers in brand and service quality and so on must make more substantial efforts. Generally speaking, as a new electric quotient model in the last two years, the high-end electric quotient is still in the groping, still have a long way to go, need to do more long-term planning in brand construction and management.
