Most people have been trained to recognize fakes over the years.

Consumers are not opposed to Taobao have fakes, most people have been trained in these years to identify a pair of fake eyes, and some people are to buy fakes to Taobao. To a certain extent, said Taobao no fakes, I am afraid even Mr Ma and his executives disagree.

Negative (BAI) (pi) post (book) is not deleted

However, when the issue of the counterfeit goods by the State administration of industry and commerce, the regulator said that Ali's public (MA) (Yun) sit down. Fire！ Fire！ Fire！ This time, Ali's PR like those who can not stick to these places have a bit of their own company negative nouveau riche small boss, want to call a night all over the Internet to delete the guerrillas, a person a pile of tickets, hurriedly to delete the post!

Unfortunately, to Ali in the industry and capital market status, like the nouveau riche as a PR, as the 2015 circle outside the circle of a big drama. Naturally, as intelligent as Ali PR, regulatory Department of the negative (BAI) (book) is deleted, even if you can be wayward, but "planted" to the government Supervision Department's hands, it is the test of Ali PR can and can not, to what extent the history of the most "big exam."

Let the circle outside of the glasses is, Ali PR answer than goalless or in the paper on the angry green Graffiti more "refreshing", but also highlighted this is not a newborn calf enterprise is not afraid of the childish side of the tiger.

In the formation of public opinion, Ali's small (MA) Two (Jia) out "with salt", neat, minutes on the public relations tactics on their own "out". Yes, in my dictionary, a company with a "handle" and a death knock on your handle is the most stupid pr. Of course, others Ali later did this thing done (find) the United States (a) No (Taiwan) free (order). (Ali and the General administration "shake hands", we will talk about this later)

Let's just change my name to fools.

You know, the storm on Ali the most direct loss has been difficult to recover, the fall in stock prices directly reflects the capital market for Ali's confidence and attitude changes. You and the government have done, not to mention because the fake this should not see the light of things, really can not afford to help fools, simply renamed Fools Forget! Perhaps, this is not the idea of one or two investors, otherwise we can not appreciate the failure of the public relations caused by the heroic price of the fall spectacle.

And from last year and from media people, to now and the general Administration of Commerce, Ali of the public (Zuo) Guan (ren) style has become more and more well-known. With the general Administration of commerce and industry, predictably, Ali's road will be more full of thorns. Of course, if Ali can find a government regulators, CCTV and other media, as well as the media, the majority of consumers agree to solve the specific fakes of the plan, may let Ali public relations this committed mistake will not leave obvious sequelae.

However, Ali caught in the fake crisis, to solve the problem of fakes is not easy. From the inception of Taobao to Ali after the listing, around Taobao fake flooding caused by a variety of public opinion storms, authoritative media exposure, consumer rights, regulatory division is countless. And for the family has become a common fake problem, but hard as the state Administration for Industry and Commerce Supervision Department of the negative (white) face (the book) and abnormal up, not to say, this may also be Ali PR make a plan. Like last year's indictment of a media person, Ali PR seems to be with Ali's listing and willful up, no longer adhere to the trivial issues of the crisis public relations management principles, but will be related to fakes as the best event marketing. Especially this is the state administration of industry and commerce as a country of the regulatory authorities to "send" the door, Ali PR event Marketing Addiction immediately sit can not, eventually evolved into a small (MA) second (Jia) detonated the event's PR class the best negative teaching materials.

Toari PR Failure "FU"

In fact, if it is not a fake problem, but some other "have solution" proposition, may from the "provocative" authority of the regulatory department to and the General administration of "shake Hands", Ali's PR can go to Ma's desk before the big reward. However, this is the problem of fake fakes, "shake hands" this step down the way, in fact, is Ali PR "heart and lack of strength" of the beginning.

January 30 to the early morning of January 31, I believe that Ali's PR students are busy all day and night in a variety of coordinated communication and the so-called "public relations." 30th 22:22, the State Administration for Industry and Commerce released the news that the bureau secretary Zhang in the General Administration of commerce and Industry met Alibaba Chairman Ma Yun, Ma said Alibaba will cooperate with the Government to fight against counterfeiting, to strengthen day-to-day online inspection and sampling. 31st 6 o'clock, about Ali and the general administration of Industry and commerce "shake hands" news began to see the major network media. Flipping through the news, he found that the direction of the Ali PR was to try to pass "shake hands" to let the share price stop. Under the influence of "shaking hands", Ali's share price is indeed in the two consecutive days after the plunge to stabilize, the plate has been rising.

However, the Chinese people's own things can "shake hands", foreigners do not like to shake your hand and the. 31st, the early morning, the end of the U.S. stocks killed by the impact, Ali finally received a low 0.81%, reported 89.08 U.S. dollars per share. Just saw the next Ali's latest market, found that "shake hands" role in fact, such as a flash in the pan.

And more let Ali PR tired to deal with, presumably is those "tough" foreigners. Ali public relations is difficult to settle is that Ali is still facing a number of law firms in the United States investigation and class action. Eaton & Van Winkle, partner Peter Cross of the LLP, said on 30th that if Alibaba's information disclosure was not sufficient when it was listed, Ali would be suspected of violating the relevant provisions of the securities law and would have to bear the responsibility of causing the loss of investors. , and may end up paying huge sums of compensation.

In fact, Ali's PR failure of the "blessing", Ali's big trouble a pile of land in the road. Public information indicates that at least 4 U.S. law firms, including Pomerantz LLP, have claimed to have investigated Alibaba's alleged securities fraud. And the filing of formal litigation documents this thing is also very difficult to be integrity foreigners deliberately dragged.

To be aware, the investigation conducted by these old American law firms is mainly aimed at Alibaba's listing documents last September and did not fully disclose a previous investigation by SAIC.

In fact, write here, lazy people like me, have been too lazy to find Ali listed in the prospectus of this kind of dongdong, also bother to understand the listing of documents in addition to not disclose the relevant investigation, whether or not to disclose the absolute "truth" Taobao fake?

Well, since ancient times PR is not a good thing to do, mistakes occur, the level of PR a lot of bad. However, see the poor but have not seen like Ali this public relations strategy so bad. Fake this thing, honest, Frank can be fierce in all Maiguai outfit Pure PR strategy. Look at my big electric business circle, no fake a variety of proprietary platform is not live well? Counterfeit drug dealers also know that it's time to stop. Ali originally is not Taobao fake "traffickers" and umbrella, why to take the blame for fakes?

Simply, to point ruthless, let the fake to the fake, let Taobao to Ali, do not fear the operating cost of a surge, do not fear revenue growth damage, do not fear all kinds of you in the fight against fakes on the way out of the dots of concern. Let the regulation to more violent, let in Ali do PR brothers also can not be dumb to eat coptis, net when vest and double.