Mother and child toys into foreign trade electric business

Absrtact: July 11 News, foreign trade platform of the global fast-selling data show that the last two years, the mother and child, toy industry is one of the fastest growing platform, the development of its focus on the potential of the industry. Billion power network learned that the first quarter of 2014, fast selling

July 11 News, foreign trade platform of the global fast-selling data show that, in the past two years, the mother and child, the toy industry is one of the fastest growing platform, the development of its focus on the potential of the industry.

Billion power network learned that in the first quarter of 2014, the fast-selling toy industry turnover compared with the same period last year increased by more than 200%, rapid development. In this year's "325 promotion" day, the fast selling toys industry transactions compared with the daily average doubled three times times. From the most popular subcategories, remote control toys are most popular, turnover accounted for 30%, followed by plush toys. Mother and child supplies, mummy bag, diaper and back baby belt are popular subcategories, baby car accessories for the potential category.

Fast selling toys, mother and child industry comprehensive data

Fast sellers say in order to develop the mother and infant toy industry, the 2013 platform set up the children's wear, toys, mother and child category of related products, set up a mother and child channel, but also the display of the category of the merger and reorganization, from the search page to increase the toys, mother and child category of exposure, shorten the In addition, the platform monthly launch of two maternal and child activities, the promotion period also specifically set up a baby theme pavilion, pay attention to the drainage outside the station, and encourage the sellers of their own marketing.

According to billion power network to understand, in addition to fast selling, mother and child toy industry in the Dunhuang network, ebay and other platforms are also very rapid development. There are data shows that the top three of the list of toys in the ebay category are anime, star hand-operated and remote control toys, buyers mainly for the enthusiasts, so the customer single piece relatively high. And because of the large size of remote control toys, high freight costs, ebay's remote control toy sellers in the United States have overseas warehouses.

However, in the rise of the mother and infant toy industry, the problem is also constantly exposed: the current situation of the mother and child industry is children's wear, maternal and child supplies low unit price, children's clothing homogeneity of the situation is serious, toys category single, rich enough, children's clothing in the category and style is very small, and the infringement is more serious (clothing cartoon pattern, Toy brand infringement, etc.).

According to the buyers of the fast-selling survey, in its key national market-Russia, Brazil, the mother and child toy industry buyers are characterized by the majority of housewives, have a higher level of education white-collar workers, the popular mother and infant merchandise including clothing, shoes bags, toys, accessories and so on. In addition, product richness and price is the main factor for buyers to decide to buy, and the price is to tolerate the current logistics speed is an important reason, at the same time, buyers also include the size of the localization of clothing, educational toys, such as language localization.