Mother Donkey and the sun create a new legend of tourism

Xia Jianwen that the revolution is actually innovation, is the use of new things to replace the old things a process, and innovation is the sun in the more than 10 years of tourism industry has always been the implementation of the development of corporate culture, can be said that the sun never follow the tradition, never parrot. Whether the new rural model combined with tourism development, to build the government, farmers, the sun three benefit of the village apartment model, or from the industry subdivision will itself always positioned in the resort as the center of the series surrounding scenic spots of the "holiday Tour" mode, whether it is to take the tourism products in the city to display a full range of sunny vacation 7S City Experience Museum mode , or the farmer's life as the core of the Sun Farm Dream series of holiday products, the sun will always be innovative in the forefront of enterprise development.

China's tourism industry is booming, competition is increasingly fierce, a high level of service requirements, the rapid development of science and technology, the rise of network marketing, not only brings opportunities for tourism, but also brings challenges. Between retrospect and prospect, China's tourism development in the 2011 has officially entered the industry shuffle stage.

In recent years, the definition of tourism has become more and more extensive, in addition to the traditional meaning of travel agency attractions, tourism, including tourism real estate, tourism community, self-driving tour, self-help tour concepts. And as the definition of tourism has been broken repeatedly, a number of new selling points, the new model of the rapid rise of tourism brand, by the wind investment company's pursuit, and sufficient funds to further promote the new tourism brand more quickly to seize the traditional tourism industry market share.

At present, China's tourism development and change is probably divided into six stages, each stage will produce a tourism industry star brand. In a sense, China's tourism industry development process is a group of innovative entrepreneurs constantly break the traditional industry model of the revolutionary process! Simply put, a group of people through innovation, the lives of another group of people.

The first revolution in the tourism industry was the privatization revolution

From the reform and opening-up, travel agencies from nationalization to privatization, although the quality of tourism services at that time uneven, but gave countless thoughtful, aspiring entrepreneurs to display their fists.

This stage is the Spring and autumn National Brigade as the representative of the traditional travel agency development stage, this stage competition difference is not small, mainly rely on procurement costs and line integration to seize the market.

The second revolution in the tourism industry is the revolution of products

Tourism products through market-oriented operation, the rich culture, entertainment projects into the tourism products. From simple travel, travel began to form to eat live travel to buy entertainment as the core of diversified products. The second revolution achieved a number of privatization and the rise of the semi-nationalized attractions, such as the Golden Peacock Group in Yunnan, Wuyi Mountain Tourism Development company and so on.

The third revolution of tourism industry is the revolution of Cross-industry integration

It is also one of the key turning points in China's tourism industry, in the case of the transition homogeneity of tourism products, the price becomes the key node of the competition, and the cost of traditional tourism is already very transparent, want to reduce the cost is even more difficult, spring and Autumn National Brigade began into the foot of the aviation industry, through the control of transport links, reduce tourism derivative costs, Reduce the price of its tourism products in disguise. With the line than peers to become the spring and autumn quickly become a traditional tourism brand benchmark to lay a solid foundation.

The fourth revolution of tourism industry is the revolution of Cross-platform

In the rapid economic development and self-help travel in the form of the rise, business travellers and self-help tourists to pursue a more convenient way of booking, and Ctrip to represent a group through the integration of hotel resources to efficient customer service center and network booking for tourists to bring convenient and fast booking services. And we often say with people convenient, and oneself convenient. And human convenience also achieved the success of Ctrip.

This stage is the emergence of a large number of online travel enterprises represented by Ctrip. With the improvement of people's living standard and the development of Internet, business activities are becoming more and more frequent, which makes the online tourism with the advantage of high quality service, preferential price and flexible and rich tourism products stronger.

After the Cross-platform revolution, the fifth Revolution was also the result of the demand for price and standardization of tourists.

Fan and its partners in Ctrip's scheduled business, found a large number of 100 to 200 Yuan standard hotel needs of the crowd, and to such as home, Motel, Jinjiang star as the representative of the chain of standardized hotels began to rise, and they also told us, who said hotels do not only five-star hotel.

At this stage, as the representative of the standardization of Hotel model Enterprises rise, 1999 after China entered the large-scale urban residents of leisure and holiday tourism, at the same time the increase in economic business travelers, the clean, convenient, safe, low-cost hotel demand is growing trend. Economy Hotel "gap" market should be "need" and born, high-speed growth.

After the five revolutions, the mixed revolution with the core of tourism derivative model and the split mode of tourism structure began, among them, in the scenic area of the building of the tourism derivative model for the representative of the new century travel industry group and to split the tourism structure, which will be integrated into the ticket link to play "Self-Help tour the world, look for a donkey mother" is represented by the King Domain Group. They completely break the tradition and break the shackles. The business scope of the tourism industry has been redefined through the sixth Industrial Revolution!

This stage is a large number of online tourism companies represented by the donkey mother, to seize the transformation from travel to tourism, the implementation of scenic spots online booking and online travel agencies to provide self-service travel services. and its "self-help travel the world, look for a donkey mother" advertising language through various media by the Chinese public well-known.

We have seen the first six revolutions, and we have seen the great achievements made through the innovation Revolution. We have to ask, where is the next revolution in China's tourism industry, what is it, and who will use it to achieve its empire? Who will be the next revolutionary?

Sun (China) holiday chain Group Chairman Xia Jianwen on June 16, 2011, Shanghai Everbright International Hotel held the 11th session of China Xuyi International Lobster Festival and the summer of the Sun brand strategy and Tourism Development Forum said, holiday tour in the current tourism industry growth rate is rapid, whether it is all kinds of Hainan resort hotels, or resorts throughout the country, people gradually from the attractions of the tour, short-term travel, business travel, conference tour gradually tend to the quality of holiday-oriented tourism, and the next stage of the tourism shuffle will be a holiday tour as the core, the new model-driven tourism industry rapid development era.

And as one of the organizers of this forum, the Sun (China) holiday chain group in the new holiday model has its own unique model, while making holiday products at the same time to help the local government to operate the new rural construction, free of charge for farmers to build houses, the original demolition of the original building, and with farmers to open rural apartments for farmers to increase income.

Xia Jianwen that the revolution is actually innovation, is the use of new things to replace the old things a process, and innovation is the sun in the more than 10 years of tourism industry has always been the implementation of the development of corporate culture, can be said that the sun never follow the tradition, never parrot. Whether the new rural model combined with tourism development, to build the government, farmers, the sun three benefit of the village apartment model, or from the industry subdivision will itself always positioned in the resort as the center of the series surrounding scenic spots of the "holiday Tour" mode, whether it is to take the tourism products in the city to display a full range of sunny vacation 7S City Experience Museum mode , or the farmer's life as the core of the Sun Farm Dream series of holiday products, the sun will always be innovative in the forefront of enterprise development.

Its vacation mode is in the future tourism industry competition to make it conducive to the invincible position, sun holiday in the quasi-tourism market segment, and in 11 years always focus on the holiday market, to holiday tourism as a selling point, to build dozens of resorts and resort hotels, the implementation of standardized construction, on the basis of their own characteristics to achieve a unified image , and the future of the development of the Sun will join the chain of the model, in China's excellent scenic spot next to establish their own standardized resorts, so that visitors play at ease, live comfortably. And we believe that by self-help tour as the representative of the Donkey mother and Holiday stream as the representative of the sun will be in the sixth tour tide as a benchmark brand quickly become the new legend of China's tourism.

(Shi Jin-kun brand Research Institute of the executive vice president, Shanghai Jin-kun Culture Communication company CEO, Pang impressively is the Jin-Kun Brand Research Institute executive Associate researcher, Shanghai Jin-kun culture Communication company Senior Consultant.) ）