Mother Donkey and Tibet travel to achieve cooperation or to deal with the price war Ctrip

Absrtact: Donkey Mother Travel Network (hereinafter called Donkey Mother) announced today that it and Tibet travel (market, Interrogation) Co., Ltd. to reach an exclusive strategic cooperation, joint visitors to Tibet Linzhi Travel services. It is reported that the two sides to achieve strategic cooperation after the joint

Mother Donkey Travel Network (hereinafter called "Mother Donkey") announced today that it and Tibet tourism (market, Interrogation) Co., Ltd. to reach an exclusive strategic cooperation, joint visitors to Tibet Linzhi Travel services.

It is reported that the two sides after the strategic cooperation will jointly provide self-help visitors to Tibet Linzhi, such as the Zangbo of the Grand Canyon Land and sea transport, Zangbo Tibet Grand Canyon Road Tour, the Bassoon Lake tour and other scenic spots tickets, self-help tour lines to provide booking services.

Official data show that from March 2013 to the end of 2013, the main scenic spots in Tibet, the number of visitors has reached 509242 people, and the trend is rising year by year.

"This time with the donkey mother to carry out online tourism products in-depth cooperation, is based on the traditional OTA cooperation model on a new attempt to explore the Tibetan free line of people's new online service model, Through the mother's online tourism business platform and Tibet Tourism Co., Ltd. under the jurisdiction of the offline tourism resources for tourists to provide convenient tourism services. "Mingsliang, director of E-commerce at Tibet Tourism Co., said.

Donkey Mother CEO Wangxiaosong pointed out that the donkey mother and Tibet Tourism Co., Ltd. This joint, is in the sharing channel, integrated marketing, improve both production efficiency.

"The first financial daily" reporter learned in the interview, since Ctrip became the second largest shareholder, Ctrip began in the area of scenic tickets, not only terminated the cooperation with the Art dragon, but also a large number of Low-cost scenic tickets to launch market price war, And this series of strategies to the scenic spot tickets for the main business of the donkey mother brought obvious challenges and pressure, so this donkey mother and Tibet tourism shares reached cooperation, the industry is considered to be its response to Ctrip price war.

At the same time, in the near future, some people said that the donkey mother is about to introduce strategic investors, shares should not be more than 20%, once the investment side to the donkey and the mother of a more capital strength to overweight its market competitiveness. Currently in the OTA (online travel agents) market, Bat (Baidu, Alibaba and Tencent) are more or less appear in the back of several major Ota, such as where to go behind the investors have Baidu, in contrast, the donkey mother is very few temporarily and BAT on the capital relationship of Ota, So who is going to buy a donkey mother is also a hot topic in the industry.