Mother Donkey Hong Qinghua: Attaching importance to the application of mobile internet to tourism

The
investment community September 6 News, in the Qing branch sponsored by the "third http://www.aliyun.com/zixun/aggregation/13343.html" > China Mobile Internet Investment Conference, Hong Qinghua, CEO of the tourism Operation Group, said he attaches great importance to the use of mobile Internet in tourism.





the following is Hong Qinghua transcript:





Tourism and Mobile is the twin brother, very matching, more convenient, more convenient, for travel booking is very mature, in mobile phones can achieve air tickets, hotel standardized products ordering function, I 211.html "> think this proportion will be more and more big." , because just have a data, is the spring and autumn aviation pc Internet this direct sale reaches 80%, just they move end more than half, reach 50.6%, very fast, is a few months of thing. So, mobile Internet is the best for tourism, the first one I think travel reservation is the most ready-made, whether it is ctrip or long strategy. Second, he can solve the information asymmetry, mobile phones more convenient, so like outbound, travel to share some information asymmetry opportunities are very large, including such as the Hornet's nest, including the rapid development of poor tourism. The more information asymmetry, the greater the data mining, this area I think the mobile travel opportunities are very many, very big.





Tourism has a not very good place is the frequency is relatively low, so viscous is not strong. So, we have been thinking about why Ctrip, why go where they are so high activity? I wonder what you're integrating? Integration of two, one is business, one is tourism, integrated, your hotel, air tickets are relatively large. And we are self-help tour, focus on tourism this piece, from tickets, vacation hotels, outbound travel and so on. So, we think of two ways, one is to increase your product category, you are a trip several times, the opportunity to travel is certainly more than the travel opportunities. Like search, you go out before there is a plan will continue to search, in Ctrip to see a variety of prices, do a comparison, this aspect increase stickiness, one is the reservation of tourism. The second is to share, in addition to you in the journey to share, many of your friends are watching you share the content, you can form interaction, back to you can also continue to recall, because tourism such a feature. So, we want to move sharing must be a good piece, can produce great value in the future. Therefore, travel reservation is the most recent and most realistic of the money. Search this piece is affordable, constant parity, and then move to share this piece must be the most valuable for the future. So we've been thinking about how to increase stickiness, including comments on the introduction, including our app site in the continuous increase, including activities in this area of the interaction, may be after you go out after our app, you go to every scenic spot we push this side Happy Valley there is an activity, there is a discount zoo , which increases customer stickiness.